Brand page · Personal Care · United Kingdom
Saltworks: 127K visits a month, 86 active Meta ads, Gravity score 539.
Saltworks — Saltworks is a UK-based company that creates long-lasting perfumes, scented candles, reed diffusers, and glycerin soaps. Their products are hand-crafted using rare and sustainable ingredients from Grasse, France. In September 2026 thesaltworkscompany.com drew an estimated 127K visits, down 22% on the month before. It ranks #137 of 8,226 Personal Care brands in United Kingdom and holds a 4.5 Trustpilot rating over 1,002 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Saltworks is a UK-based company that creates long-lasting perfumes, scented candles, reed diffusers, and glycerin soaps. Their products are hand-crafted using rare and sustainable ingredients from Grasse, France.
01 · Traffic
How much traffic Saltworks gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Saltworks drew an estimated 127K visits in September 2026, down 22% on the month before and up 6% over three months.
- Worldwide#76,716of 4.5M sites · Top 5%
- In United Kingdom#3,927of 192K sites · Top 5%
- Personal Care, worldwide#3,701of 215,119 brands · Top 5%
- Personal Care, United Kingdom#137of 8,226 brands · Top 5%
127K
estimated visits in September
1 mo ▼ −22.5%4 mo ▲ +5.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Saltworks.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Saltworks holds 4.5 out of 5 on Trustpilot over 1,002 reviews, 109 of them in the last twelve months: 86% of customers give five stars and 6% one star. That volume places Saltworks in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Boutique Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Saltworks sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Saltworks sells on Shopify, 84% of its catalogue in stock. The best seller is Discovery Set, at £29.00, followed by Men's Discovery Set and Surfari.
#1Discovery SetSaltworks£29.00In stock
#2Men's Discovery SetSaltworks£29.00In stock
#3SurfariSaltworks£25.00–£95.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Saltworks in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 97% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$38.38
- Currency
- GBP
04 · Ads
What Saltworks is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Saltworks runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
Try both sides at home.The Saltworks Company8 Oct 2026video
The gift you do not have to guess.The Saltworks Company7 Oct 2026video
Thirty seconds is not a test.The Saltworks Company7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Patrycjusz Kamionkaverified
Text ad20 Oct 2026Patrycjusz Kamionkaverified
Text ad20 Oct 2026Patrycjusz Kamionkaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Saltworks.
The creators who tag @saltworksperfumery on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @saltworksperfumery on Instagram, led by Liya Simon (19.9K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLiya Simon@liyasimon · 🇬🇧 GB | Music concerts dance Creator | 19.9K | 1.1% | 2 | Tagged @saltworksperfumery |
06 · Competitors according to Gravity
Who Saltworks competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Saltworks among Personal Care brands in United Kingdom. The closest is Imaginary Authors, then Fragonard Parfumeur, diptyqueparis.com, jomalone.fr, Goldfield and Banks Australia, L'Artisan Parfumeur.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Imaginary Authorsimaginaryauthors.com | |||||||
| Fragonard Parfumeurfragonard.com | |||||||
| diptyqueparis.comdiptyqueparis.com | |||||||
| jomalone.frjomalone.fr | |||||||
| Goldfield and Banks Australiagoldfieldandbanks.com | |||||||
| L'Artisan Parfumeurartisanparfumeur.com |
07 · Company
The company behind Saltworks.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Saltworks is a company based in Brighton, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in October 2013. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Brighton
- Founded
- 2014, per LinkedIn
- Domain registered
- 10 Oct 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thesaltworkscompany.com · Shopify · GBP
- Catalogue
- 58 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Saltworks
What people ask Google about Saltworks.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Saltworks legit?
According to Gravity by Benchr, Saltworks is a brand based in Brighton, United Kingdom: its website has existed since October 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 36,297 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Saltworks reviews
Customers rate Saltworks 4.5 out of 5 on Trustpilot over 1,002 reviews, 109 of them in the last twelve months: 86% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Saltworks sell?
Saltworks is a UK-based company that creates long-lasting perfumes, scented candles, reed diffusers, and glycerin soaps. Their products are hand-crafted using rare and sustainable ingredients from Grasse, France. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 79% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Saltworks prices: how much is it?
Saltworks' best seller, Discovery Set, sells £29.00 on thesaltworkscompany.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check thesaltworkscompany.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Saltworks promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Saltworks advertises on Facebook and Instagram and on Google, where its offers often run. Check thesaltworkscompany.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Saltworks?
Saltworks sells on its own website, thesaltworkscompany.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Saltworks?
Gravity by Benchr records a company based in Brighton, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in 2013, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Saltworks doing well?
Yes. Gravity by Benchr estimates about 126,800 visits to thesaltworkscompany.com in September 2026, down 22% in a month and up 6% over three months. Saltworks ranks #137 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Saltworks use?
Gravity by Benchr identifies thesaltworkscompany.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Saltworks' ad budget?
Gravity by Benchr does not publish a spend figure for Saltworks on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Saltworks ranks #137 of 8,226 by estimated traffic. Its closest competitors on the same market are Imaginary Authors, Fragonard Parfumeur, diptyqueparis.com, jomalone.fr, Goldfield and Banks Australia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Saltworks.