Brand page · Music & Sound Recordings · Australia
The Vinyl Store: 116K visits a month, 15 active Meta ads, Gravity score 524.
The Vinyl Store — The Vinyl Store is an Australian online record store specialising in brand new vinyl records, with all items in stock and shipped from their Sydney warehouse. In September 2026 thevinylstore.com.au drew an estimated 116K visits, down 52% on the month before. It ranks #6 of 322 Music & Sound Recordings brands in Australia and holds a 4.4 Trustpilot rating over 63 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Music & Sound Recordings brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Vinyl Store is an Australian online record store specialising in brand new vinyl records, with all items in stock and shipped from their Sydney warehouse.
01 · Traffic
How much traffic The Vinyl Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Vinyl Store drew an estimated 116K visits in September 2026, down 52% on the month before and up 19% over three months.
- Worldwide#82,795of 4.5M sites · Top 5%
- In Australia#1,825of 105K sites · Top 5%
- Music & Sound Recordings, worldwide#215of 14,068 brands · Top 5%
- Music & Sound Recordings, Australia#6of 322 brands · Top 5%
116K
estimated visits in September
1 mo ▼ −52.5%4 mo ▲ +19.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Vinyl Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Vinyl Store holds 4.4 out of 5 on Trustpilot over 63 reviews, 46 of them in the last twelve months: 79% of customers give five stars and 19% one star. That volume places The Vinyl Store in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Music Store Record Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Vinyl Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Vinyl Store sells on Shopify, 60% of its catalogue in stock. The best seller is The Life Of A Showgirl, at A$55.00, followed by The Vinyl Store - Gift Card and Bloom.
#1The Life Of A ShowgirlThe Vinyl StoreA$55.00In stock
#2The Vinyl Store - Gift CardThe Vinyl StoreA$25.00–A$500.00In stock
#3BloomThe Vinyl StoreA$50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Vinyl Store in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 7% of the catalogue
- In stock
- 60%
- Upper price quartile
- US$48.82
- Currency
- AUD
04 · Ads
What The Vinyl Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Vinyl Store runs Meta ads on Facebook, Instagram, and has advertised on Google since September 2024 (image, text, video).
The Vinyl StoreThe Vinyl Store6 Oct 2026image
The Vinyl StoreThe Vinyl Store6 Oct 2026image
The Vinyl StoreThe Vinyl Store6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026THE VINYL STORE PTY LTDverified
Text ad20 Oct 2026THE VINYL STORE PTY LTDverified
Text ad20 Oct 2026THE VINYL STORE PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Vinyl Store.
The creators who tag @thevinylstoreaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Vinyl Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Vinyl Store among Music & Sound Recordings brands in Australia. The closest is Ear Candy Music, then resident-music.com, Vertigo Vinyl, Blood Records, The Sound of Vinyl, tmstor.es.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ear Candy Musicearcandymusic.biz | |||||||
| resident-music.comresident-music.com | |||||||
| Vertigo Vinylvertigovinyl.com | |||||||
| Blood Recordsblood-records.co.uk | |||||||
| The Sound of Vinylthesoundofvinyl.com | |||||||
| tmstor.estmstor.es |
07 · Company
The company behind The Vinyl Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Vinyl Store is a company based in Seven Hills, Australia.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Seven Hills
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thevinylstore.com.au · Shopify · AUD
- Catalogue
- 179 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Vinyl Store
What people ask Google about The Vinyl Store.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Vinyl Store a legit company?
According to Gravity by Benchr, The Vinyl Store is a brand based in Seven Hills, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 1,564 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Vinyl Store reviews
Customers rate The Vinyl Store 4.4 out of 5 on Trustpilot over 63 reviews, 46 of them in the last twelve months: 79% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Vinyl Store sell?
The Vinyl Store is an Australian online record store specialising in brand new vinyl records, with all items in stock and shipped from their Sydney warehouse. Gravity by Benchr classifies it under Music & Sound Recordings, with Vinyl making up 96% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Vinyl Store expensive?
The Vinyl Store's best seller, The Life Of A Showgirl, sells A$55.00 on thevinylstore.com.au. 60% of the catalogue is in stock. Gravity does not track prices daily: check thevinylstore.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Vinyl Store promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Vinyl Store advertises on Facebook and Instagram and on Google, where its offers often run. Check thevinylstore.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Vinyl Store?
The Vinyl Store sells on its own website, thevinylstore.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is The Vinyl Store doing well?
Yes. Gravity by Benchr estimates about 116,000 visits to thevinylstore.com.au in September 2026, down 52% in a month and up 19% over three months. The Vinyl Store ranks #6 of 322 Music & Sound Recordings brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Vinyl Store use?
Gravity by Benchr identifies thevinylstore.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Vinyl Store's ad budget?
Gravity by Benchr does not publish a spend figure for The Vinyl Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Music & Sound Recordings brands in Australia?
Among Music & Sound Recordings brands in Australia in the Gravity by Benchr index, The Vinyl Store ranks #6 of 322 by estimated traffic. Its closest competitors on the same market are Ear Candy Music, resident-music.com, Vertigo Vinyl, Blood Records, The Sound of Vinyl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Vinyl Store.