Brand page · Apparel & Accessories · United States
Parallel: 192K visits a month, 771 active Meta ads, Gravity score 581.
Parallel — Parallel is a brand that produces vintage-inspired apparel and printable goods, drawing influence from subcultures past and present with a focus on function and everyday use. In September 2026 thisisparallel.store drew an estimated 192K visits, down 34% on the month before. It ranks #47 of 8,566 Apparel & Accessories brands in United States and holds a 2.0 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 98 peers: Apparel & Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Parallel is a brand that produces vintage-inspired apparel and printable goods, drawing influence from subcultures past and present with a focus on function and everyday use.
01 · Traffic
How much traffic Parallel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Parallel drew an estimated 192K visits in September 2026, down 34% on the month before and up 4% over three months.
- Worldwide#54,322of 4.5M sites · Top 5%
- In United States#17,820of 1.2M sites · Top 5%
- Apparel & Accessories, worldwide#123of 19,191 brands · Top 1%
- Apparel & Accessories, United States#47of 8,566 brands · Top 1%
192K
estimated visits in September
1 mo ▼ −34.0%4 mo ▲ +3.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Parallel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Parallel holds 2.0 out of 5 on Trustpilot over 10 reviews, 10 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Clothing Store Women's Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Parallel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Parallel sells on Shopify, 100% of its catalogue in stock. The best seller is King Tekken Off White Tee, at US$32.00, followed by Rare 1989 'Wallace And Gromit' Penguin Black T-Shirt and 1995 Vintage 'Funky Kong Surf' Promo Black T-Shirt.
#1King Tekken Off White TeeParallelUS$32.00In stock
#2Rare 1989 'Wallace And Gromit' Penguin Black T-ShirtParallelUS$32.00In stock
#31995 Vintage 'Funky Kong Surf' Promo Black T-ShirtParallelUS$32.00–US$46.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Parallel in its comparison group.
- Average rating
- 4.45 / 5
- Rated products
- 80% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$32.00
- Currency
- USD
04 · Ads
What Parallel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Parallel runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2026 (text).
Off the page. On your back.Parallel Vintage7 Oct 2026image
Feed your horror habit.Parallel Vintage6 Oct 2026image
Off the console. Into the rotation.Parallel Vintage6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad25 Mar 2026Trophy Wife LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Parallel.
The creators who tag @paralleltohellstore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @paralleltohellstore on Instagram, led by Dinero (39.9K followers, 26.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDinero@digitaldiner0 · 🇺🇸 US | Entrepreneurship startups Creator | 39.9K | 26.0% | 1 | Tagged @paralleltohellstore |
06 · Competitors according to Gravity
Who Parallel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Parallel among Apparel & Accessories brands in United States. The closest is Strike Anywhere, then 80sTees, TeeFury, Give Up Clo, The Yetee, Hashwear.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Strike Anywherestrikeanywhere.co | |||||||
| 80sTees80stees.com | |||||||
| TeeFuryteefury.com | |||||||
| Give Up Clogiveupclo.com | |||||||
| The Yeteetheyetee.com | |||||||
| Hashwearhashwear.in |
07 · Company
The company behind Parallel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Parallel is a company based in Anaheim, United States, on a domain registered in April 2023.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Anaheim
- Founded
- Data not available
- Domain registered
- 13 Apr 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thisisparallel.store · Shopify · USD
- Catalogue
- 40 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Parallel
What people ask Google about Parallel.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Parallel a legit company?
According to Gravity by Benchr, Parallel is a brand based in Anaheim, United States: its website has existed since April 2023, it sells on a Shopify store, it has 181,591 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Parallel reviews: is it worth it?
Customers rate Parallel 2.0 out of 5 on Trustpilot over 10 reviews, 10 of them in the last twelve months: 0% give five stars, 100% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Parallel?
Parallel is a brand that produces vintage-inspired apparel and printable goods, drawing influence from subcultures past and present with a focus on function and everyday use. Gravity by Benchr classifies it under Apparel & Accessories, with Apparel & Accessories making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Parallel expensive?
Parallel's best seller, King Tekken Off White Tee, sells US$32.00 on thisisparallel.store. 100% of the catalogue is in stock. Gravity does not track prices daily: check thisisparallel.store before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Parallel promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Parallel advertises on Facebook and Instagram and on Google, where its offers often run. Check thisisparallel.store for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Parallel?
Parallel sells on its own website, thisisparallel.store, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Parallel?
Gravity by Benchr records a company based in Anaheim, United States, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Parallel doing well?
Yes. Gravity by Benchr estimates about 191,700 visits to thisisparallel.store in September 2026, down 34% in a month and up 4% over three months. Parallel ranks #47 of 8,566 Apparel & Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Parallel use?
Gravity by Benchr identifies thisisparallel.store as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Parallel spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Parallel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Apparel & Accessories brands in United States?
Among Apparel & Accessories brands in United States in the Gravity by Benchr index, Parallel ranks #47 of 8,566 by estimated traffic. Its closest competitors on the same market are Strike Anywhere, 80sTees, TeeFury, Give Up Clo, The Yetee. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Parallel.