Brand page · Clothing · United States
Thorlo: 45.1K visits a month, 9 active Meta ads, Gravity score 444.
Thorlo — Thorlo is a sock company that designs and sells padded socks for various sports and activities, with products made in the USA. In September 2026 thorlo.com drew an estimated 45.1K visits, down 16% on the month before. It ranks #3,032 of 97,158 Clothing brands in United States and holds a 2.5 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Thorlo is a sock company that designs and sells padded socks for various sports and activities, with products made in the USA.
01 · Traffic
How much traffic Thorlo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Thorlo drew an estimated 45.1K visits in September 2026, down 16% on the month before and down 40% over three months.
- Worldwide#185,900of 4.5M sites · Top 5%
- In United States#59,327of 1.2M sites · Top 10%
- Clothing, worldwide#17,867of 459,295 brands · Top 5%
- Clothing, United States#3,032of 97,158 brands · Top 5%
45.1K
estimated visits in September
1 mo ▼ −16.2%4 mo ▼ −40.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Thorlo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Thorlo holds 2.5 out of 5 on Trustpilot over 12 reviews, 2 of them in the last twelve months: 67% of customers give five stars and 25% one star.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Thorlo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Thorlo sells on Shopify, 87% of its catalogue in stock. The best seller is Experia TECHFIT Light Cushion Low-Cut Socks | XCCU, at US$13.59–US$16.99, followed by Maximum Cushion Crew Running Socks | XJ and Maximum Cushion Ankle Running Socks | JMX.
#1Experia TECHFIT Light Cushion Low-Cut Socks | XCCUThorloUS$13.59–US$16.99In stock
#2Maximum Cushion Crew Running Socks | XJThorloUS$16.99In stock
#3Maximum Cushion Ankle Running Socks | JMXThorloUS$15.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Thorlo in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 97% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$28.49
- Currency
- USD
04 · Ads
What Thorlo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Thorlo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since April 2022 (image, text, video).
Get Your Perfect Pair!Thorlo28 Jul 2026image
Men's Golf SocksThorlo1 Jul 2026image
Save on your faves!Thorlo30 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026GCE International, Inc.verified
Text ad21 Oct 2026GCE International, Inc.verified
Text ad21 Oct 2026GCE International, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Thorlo.
The creators who tag @thorlosocks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thorlosocks on Instagram, led by Richard Brands (17.9K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRichard Brands@richardbrands1 · 🇺🇸 US | Fashion style luxury Creator | 17.9K | 0.7% | 2 | Tagged @thorlosocks |
06 · Competitors according to Gravity
Who Thorlo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Thorlo among Clothing brands in United States. The closest is Boardroom Socks, then Strideline, Sock Candy, Fox River, Balega US, DeadSoxy.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Boardroom Socksboardroomsocks.com | |||||||
| Stridelinestrideline.com | |||||||
| Sock Candysockcandy.com | |||||||
| Fox Riverfoxsox.com | |||||||
| Balega USbalega.com | |||||||
| DeadSoxydeadsoxy.com |
07 · Company
The company behind Thorlo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Thorlo is a company based in New York, United States, on a domain registered in April 1996. It employs about 77 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 24 Apr 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 77 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thorlo.com · Shopify · USD
- Catalogue
- 135 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Thorlo
What people ask Google about Thorlo.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Thorlo a legit company?
According to Gravity by Benchr, Thorlo is a brand based in New York, United States: its website has existed since April 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 77 people on LinkedIn, it has 8,088 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Thorlo reviews
Customers rate Thorlo 2.5 out of 5 on Trustpilot over 12 reviews, 2 of them in the last twelve months: 67% give five stars, 25% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Thorlo sell?
Thorlo is a sock company that designs and sells padded socks for various sports and activities, with products made in the USA. Gravity by Benchr classifies it under Clothing, with Socks making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Thorlo cost?
Thorlo's best seller, Experia TECHFIT Light Cushion Low-Cut Socks | XCCU, sells from US$13.59 to US$16.99 on thorlo.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check thorlo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Thorlo promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Thorlo advertises on Facebook and Instagram and on Google, where its offers often run. Check thorlo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Thorlo?
Thorlo sells on its own website, thorlo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Thorlo?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 1996, with 77 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Thorlo doing well?
Not at the moment. Gravity by Benchr estimates about 45,100 visits to thorlo.com in September 2026, down 16% in a month and down 40% over three months. Thorlo ranks #3,032 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Thorlo use?
Gravity by Benchr identifies thorlo.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Thorlo's ad budget?
Gravity by Benchr does not publish a spend figure for Thorlo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Thorlo ranks #3,032 of 97,158 by estimated traffic. Its closest competitors on the same market are Boardroom Socks, Strideline, Sock Candy, Fox River, Balega US. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Thorlo.