Brand page · Clothing · United States

tomboyx Top 1% worldwide Top 1% in United States Top 1% in Clothing Top 1% in Clothing in United States
tomboyx.com·🇺🇸 Seattle, United States· Shopify·Since 2012

tomboyx: 370K visits a month, 37 active Meta ads, Gravity score 535.

tomboyx — tomboyx is a brand that sells premium underwear and bras designed for all genders, focusing on comfort and inclusivity. Their products include various styles like briefs, boxer briefs, bras, and multipacks in sizes XS-6X. In September 2026 tomboyx.com drew an estimated 370K visits, down 31% on the month before. It ranks #387 of 97,158 Clothing brands in United States and holds a 2.8 Trustpilot rating over 17 reviews.

tomboyx.com@tomboyx 246KYouTube 1.7KFacebookLinkedIn 6.8KTrustpilot 2.8Meta Ad Library 37

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
370K
−31% vs. August 2026
Instagram followers
246K
159 posts · @tomboyx
Trustpilot
2.8
17 reviews · 5 in 12 months
Meta ads
37
active · on Google since 2021
Products
100%
in stock · 1,071 collections
Rank in United States
#387
of 97,158 in Clothing
LinkedIn
6.8K
followers · 37 employees
Earned media value
€10.3k
per month, Instagram

Gravity score

535/ 1000 · 10 of 10 indicators rated
Brand Power711
Momentum343
Performance551

Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

tomboyx is a brand that sells premium underwear and bras designed for all genders, focusing on comfort and inclusivity. Their products include various styles like briefs, boxer briefs, bras, and multipacks in sizes XS-6X.

01 · Traffic

How much traffic tomboyx gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

tomboyx drew an estimated 370K visits in September 2026, down 31% on the month before and down 53% over three months.

  • Worldwide#31,733of 4.5M sites · Top 1%
  • In United States#10,287of 1.2M sites · Top 1%
  • Clothing, worldwide#2,712of 459,295 brands · Top 1%
  • Clothing, United States#387of 97,158 brands · Top 1%
Monthly visitssource Sept 2026

370K

estimated visits in September

1 mo ▼ −30.8%4 mo ▼ −53.3%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about tomboyx.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

tomboyx holds 2.8 out of 5 on Trustpilot over 17 reviews, 5 of them in the last twelve months: 47% of customers give five stars and 35% one star. That volume places tomboyx in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
2.8TrustScore · 17 reviews · 5 in 12 months
Top 50% review volume
5 ★47%
4 ★12%
3 ★0%
2 ★6%
1 ★35%

Lingerie Store Clothing Store Women's Clothing Store Underwear Store Swimwear Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What tomboyx sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

tomboyx sells on Shopify, 100% of its catalogue in stock. The best seller is Compression Top - Black, at US$49.00, followed by Compression Top - Chai and Essentials Soft Bra - X= White.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Lingerie46%
Clothing28%
Swimwear12%
Clothing Tops4%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing97%
Apparel & Accessories2%
Hobbies & Creative Arts0%
Clothing Accessories0%
Gift Cards0%

The dominant category places tomboyx in its comparison group.

Prices and ratingsstore data
Average rating
4.87 / 5
Rated products
67% of the catalogue
In stock
100%
Upper price quartile
US$55.00
Currency
USD

05 · Influencers

Who talks about tomboyx.

The creators who tag @tomboyx on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @tomboyx on Instagram, led by starboy (10.5K followers, 19.3% engagement).

Influencersaccounts tagging @tomboyx · Instagram
AccountProfileFollowersEngagementTagsRelationship
sstarboy@theonlysxint · 🇫🇷 FRFashion style luxury Creator10.5K19.3%7Tagged @tomboyx
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who tomboyx competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for tomboyx among Clothing brands in United States. The closest is Muchachomalo, then MeUndies, etam.es, Negative, Understatement, Woxer.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Muchachomalomuchachomalo.com
MeUndiesmeundies.com
etam.esetam.es
Negativenegativeunderwear.com
Understatementshopunderstatement.com
Woxerwoxer.com
Competitors Gravity finds for tomboyx. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare tomboyx with Muchachomalo

07 · Company

The company behind tomboyx.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

tomboyx is a company based in Seattle, United States, on a domain registered in July 2012. It employs about 37 people, is listed at early_stage_venture stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Seattle
Founded
Data not available
Domain registered
21 Jul 2012
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
37 on LinkedIn · 11-50
FundingGravity index, Nov 2026
Funding stage
Early stage venture · last deal: series b
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
tomboyx.com · Shopify · USD
Catalogue
1,071 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about tomboyx

What people ask Google about tomboyx.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is tomboyx a legit company?

According to Gravity by Benchr, tomboyx is a brand based in Seattle, United States: its website has existed since July 2012, it sells on a Shopify store, it employs 37 people on LinkedIn, it has 246,274 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about tomboyx?

Customers rate tomboyx 2.8 out of 5 on Trustpilot over 17 reviews, 5 of them in the last twelve months: 47% give five stars, 35% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does tomboyx sell?

tomboyx is a brand that sells premium underwear and bras designed for all genders, focusing on comfort and inclusivity. Their products include various styles like briefs, boxer briefs, bras, and multipacks in sizes XS-6X. Gravity by Benchr classifies it under Clothing, with Lingerie making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

tomboyx prices: how much is it?

tomboyx's best seller, Compression Top - Black, sells US$49.00 on tomboyx.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check tomboyx.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does tomboyx have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: tomboyx advertises on Facebook and Instagram and on Google, where its offers often run. Check tomboyx.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy tomboyx?

tomboyx sells on its own website, tomboyx.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind tomboyx?

Gravity by Benchr records a company based in Seattle, United States, whose domain was registered in 2012, with 37 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is tomboyx doing well?

Not at the moment. Gravity by Benchr estimates about 369,700 visits to tomboyx.com in September 2026, down 31% in a month and down 53% over three months. tomboyx ranks #387 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does tomboyx use?

Gravity by Benchr identifies tomboyx.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is tomboyx's ad budget?

Gravity by Benchr does not publish a spend figure for tomboyx on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United States?

Among Clothing brands in United States in the Gravity by Benchr index, tomboyx ranks #387 of 97,158 by estimated traffic. Its closest competitors on the same market are Muchachomalo, MeUndies, etam.es, Negative, Understatement. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with tomboyx.