Brand page · Jewelry · United Kingdom
tomfoolery: 34.7K visits a month, 7 active Meta ads, Gravity score 491.
tomfoolery — Tomfoolery London is a contemporary designer jewellery and bespoke jewellery boutique in North London that specializes in unique engagement rings and fine jewellery. In September 2026 tomfoolerylondon.co.uk drew an estimated 34.7K visits, up 4% on the month before. It ranks #305 of 6,772 Jewelry brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 265 peers: Jewelry brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Tomfoolery London is a contemporary designer jewellery and bespoke jewellery boutique in North London that specializes in unique engagement rings and fine jewellery.
01 · Traffic
How much traffic tomfoolery gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
tomfoolery drew an estimated 34.7K visits in September 2026, up 4% on the month before and down 4% over three months.
- Worldwide#232,195of 4.5M sites · Top 10%
- In United Kingdom#12,129of 192K sites · Top 10%
- Jewelry, worldwide#5,470of 132,285 brands · Top 5%
- Jewelry, United Kingdom#305of 6,772 brands · Top 5%
34.7K
estimated visits in September
1 mo ▲ +3.5%4 mo ▼ −4.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about tomfoolery.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
tomfoolery holds 3.8 out of 5 on Trustpilot over 6 reviews, 1 of them in the last twelve months: 67% of customers give five stars and 33% one star.
Jewelry Store Jeweler Jewelry Designer Costume Jewelry Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What tomfoolery sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read tomfoolery's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places tomfoolery in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What tomfoolery is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
tomfoolery runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2024 (image, text, video).
Empire Stature Five Step Champagne Diamond RingTomfoolery London30 Sept 2026image
Tomfoolery LondonTomfoolery London19 Sept 2026image
Green Sapphire Oval Duo Deco RingTomfoolery London2 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad6 Oct 2026metier by tomfoolery limitedverified
Text ad6 Oct 2026metier by tomfoolery limitedverified
Text ad6 Oct 2026metier by tomfoolery limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about tomfoolery.
The creators who tag @tomflondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tomflondon on Instagram, led by *jilian maddin* (15.4K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| **jilian maddin*@maddinjewellery · 🇨🇦 CA | Fashion style luxury Creator | 15.4K | 1.1% | 2 | Tagged @tomflondon |
06 · Competitors according to Gravity
Who tomfoolery competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for tomfoolery among Jewelry brands in United Kingdom. The closest is SVS Fine Jewelry, then Inglessis, tovys.cz, permgold.ru, StenTime, Watchband Berlin.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SVS Fine Jewelrysvsfinejewelry.com | |||||||
| Inglessisinglessis.gr | |||||||
| tovys.cztovys.cz | |||||||
| permgold.rupermgold.ru | |||||||
| StenTimestentime.si | |||||||
| Watchband Berlinwatchband-berlin.com |
07 · Company
The company behind tomfoolery.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
tomfoolery is a company based in United Kingdom, on a domain registered in July 2011.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 4 Jul 2011
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
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- Funding stage
- Data not available
- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- tomfoolerylondon.co.uk · Wordpress
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about tomfoolery
What people ask Google about tomfoolery.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is tomfoolery legit or a scam?
According to Gravity by Benchr, tomfoolery is a brand based in United Kingdom: its website has existed since July 2011, it sells on a Wordpress store, it has 92,571 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is tomfoolery known for?
Tomfoolery London is a contemporary designer jewellery and bespoke jewellery boutique in North London that specializes in unique engagement rings and fine jewellery. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Is there a tomfoolery discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: tomfoolery advertises on Facebook and Instagram and on Google, where its offers often run. Check tomfoolerylondon.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy tomfoolery?
tomfoolery sells on its own website, tomfoolerylondon.co.uk, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind tomfoolery?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2011. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is tomfoolery doing well?
Not at the moment. Gravity by Benchr estimates about 34,700 visits to tomfoolerylondon.co.uk in September 2026, up 4% in a month and down 4% over three months. tomfoolery ranks #305 of 6,772 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does tomfoolery use?
Gravity by Benchr identifies tomfoolerylondon.co.uk as a Wordpress store. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is tomfoolery's ad budget?
Gravity by Benchr does not publish a spend figure for tomfoolery on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, tomfoolery ranks #305 of 6,772 by estimated traffic. Its closest competitors on the same market are SVS Fine Jewelry, Inglessis, tovys.cz, permgold.ru, StenTime. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with tomfoolery.