Brand page · Outdoor Recreation · Australia
Tom's Outdoors: 57.1K visits a month, 10 active Meta ads, Gravity score 398.
Tom's Outdoors — Tom's Outdoors is an Australian retailer specializing in quality outdoor equipment and clothing for activities like fly fishing, hiking, camping, and paddling. They offer a curated selection of premium brands including Patagonia, Fjallraven, and Snow Peak. In September 2026 tomsoutdoors.com.au drew an estimated 57.1K visits, down 35% on the month before. It ranks #84 of 2,854 Outdoor Recreation brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Outdoor Recreation brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Tom's Outdoors is an Australian retailer specializing in quality outdoor equipment and clothing for activities like fly fishing, hiking, camping, and paddling. They offer a curated selection of premium brands including Patagonia, Fjallraven, and Snow Peak.
01 · Traffic
How much traffic Tom's Outdoors gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tom's Outdoors drew an estimated 57.1K visits in September 2026, down 35% on the month before and down 59% over three months.
- Worldwide#151,732of 4.5M sites · Top 5%
- In Australia#3,642of 105K sites · Top 5%
- Outdoor Recreation, worldwide#3,159of 101,136 brands · Top 5%
- Outdoor Recreation, Australia#84of 2,854 brands · Top 5%
57.1K
estimated visits in September
1 mo ▼ −35.3%4 mo ▼ −59.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Tom's Outdoors.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tom's Outdoors holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Vehicles & Transportation
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Tom's Outdoors sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Tom's Outdoors sells on Shopify, 85% of its catalogue in stock. The best seller is Nikwax Cotton Proof, at A$29.95, followed by Scientific Anglers Absolute Trout Tippet 30m and Trangia Storage Bag.
#1Nikwax Cotton ProofTom's OutdoorsA$29.95In stock
#2Scientific Anglers Absolute Trout Tippet 30mTom's OutdoorsA$17.99In stock
#3Trangia Storage BagTom's OutdoorsA$16.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Tom's Outdoors in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 20% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$174.32
- Currency
- AUD
04 · Ads
What Tom's Outdoors is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tom's Outdoors runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since January 2024 (image, text, video).
Authentic Swedish Axes in TumutTom's Outdoors6 Jul 2026video
Camp in Style with Snow PeakTom's Outdoors2 Jul 2026video
Camp in Style with Snow PeakTom's Outdoors28 May 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Tom's Outdoors Pty Ltdverified
Text ad20 Oct 2026Tom's Outdoors Pty Ltdverified
Image ad20 Oct 2026Tom's Outdoors Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Tom's Outdoors.
The creators who tag @tomsoutdoors on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tomsoutdoors on Instagram, led by Platypus Conservation Initiative (147K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPlatypus Conservation Initiative@platypus_ci · 🇦🇺 AU | Ecology climate environment Creator | 147K | — | 1 | Tagged @tomsoutdoors |
06 · Competitors according to Gravity
Who Tom's Outdoors competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tom's Outdoors among Outdoor Recreation brands in Australia. The closest is Balcatta, then TackleWest, Boss Outdoor, Isofishinglifestyle, High Country Outfitters, Fishing & Outdoor World.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Balcattagetawayoutdoorsbalcatta.com.au | |||||||
| TackleWesttacklewest.com.au | |||||||
| Boss Outdoorbossoutdoor.com.au | |||||||
| Isofishinglifestyleisofishinglifestyle.com.au | |||||||
| High Country Outfittershighcountryoutfitters.com.au | |||||||
| Fishing & Outdoor Worldfishingandoutdoorworld.com.au |
07 · Company
The company behind Tom's Outdoors.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tom's Outdoors is a company based in Tumut, Australia, founded in 2015 according to LinkedIn. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Tumut
- Founded
- 2015, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tomsoutdoors.com.au · Shopify · AUD
- Catalogue
- 405 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tom's Outdoors
What people ask Google about Tom's Outdoors.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tom's Outdoors legit?
According to Gravity by Benchr, Tom's Outdoors is a brand based in Tumut, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 9,730 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Tom's Outdoors sell?
Tom's Outdoors is an Australian retailer specializing in quality outdoor equipment and clothing for activities like fly fishing, hiking, camping, and paddling. They offer a curated selection of premium brands including Patagonia, Fjallraven, and Snow Peak. Gravity by Benchr classifies it under Outdoor Recreation, with Fishing making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Tom's Outdoors prices: how much is it?
Tom's Outdoors' best seller, Nikwax Cotton Proof, sells A$29.95 on tomsoutdoors.com.au. 85% of the catalogue is in stock. Gravity does not track prices daily: check tomsoutdoors.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Tom's Outdoors have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Tom's Outdoors advertises on Facebook and Instagram and on Google, where its offers often run. Check tomsoutdoors.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Tom's Outdoors?
Tom's Outdoors sells on its own website, tomsoutdoors.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Tom's Outdoors?
Gravity by Benchr records a company based in Tumut, Australia, founded in 2015 according to LinkedIn, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Tom's Outdoors doing well?
Not at the moment. Gravity by Benchr estimates about 57,100 visits to tomsoutdoors.com.au in September 2026, down 35% in a month and down 59% over three months. Tom's Outdoors ranks #84 of 2,854 Outdoor Recreation brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Tom's Outdoors use?
Gravity by Benchr identifies tomsoutdoors.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Tom's Outdoors spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Tom's Outdoors on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Australia?
Among Outdoor Recreation brands in Australia in the Gravity by Benchr index, Tom's Outdoors ranks #84 of 2,854 by estimated traffic. Its closest competitors on the same market are Balcatta, TackleWest, Boss Outdoor, Isofishinglifestyle, High Country Outfitters. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tom's Outdoors.