Brand page · Personal Care
Too Faced: 35.7K visits a month, 2 active Meta ads.
Too Faced — Too Faced is a cosmetics brand that creates innovative makeup and beauty products, known for being cruelty-free and celebrating individuality with fun, trendsetting products. In September 2026 toofaced.eu drew an estimated 35.7K visits, down 5% on the month before. It ranks #186 of 3,383 Personal Care brands and holds a 1.8 Trustpilot rating over 41 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Too Faced is a cosmetics brand that creates innovative makeup and beauty products, known for being cruelty-free and celebrating individuality with fun, trendsetting products.
01 · Traffic
How much traffic Too Faced gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Too Faced drew an estimated 35.7K visits in September 2026, down 5% on the month before and down 17% over three months.
- Worldwide#226,995of 4.5M sites · Top 10%
- In France#7,818of 166K sites · Top 5%
- Personal Care, worldwide#11,558of 215,119 brands · Top 10%
- Personal Care, France#186of 3,383 brands · Top 10%
35.7K
estimated visits in September
1 mo ▼ −4.8%4 mo ▼ −16.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Too Faced.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Too Faced holds 1.8 out of 5 on Trustpilot over 41 reviews, 2 of them in the last twelve months: 27% of customers give five stars and 71% one star. That volume places Too Faced in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Supply Store Cosmetics Store Cosmetics Industry Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Too Faced sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Too Faced's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Too Faced in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Too Faced is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Too Faced runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
- 5% supplémentaireToo Faced Cosmetics31 Aug 2026image
- 5% supplémentaireToo Faced Cosmetics31 Aug 2026image
Tes essentiels d’automneToo Faced Cosmetics31 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Estee Lauder Companies Europeverified
Text ad20 Oct 2026MINDSHARE MEDIA WORLDWIDE LIMITEDverified
Text ad20 Oct 2026Estee Lauder Companies Europeverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Too Faced.
The creators who tag @toofaced on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Too Faced competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Too Faced among Personal Care brands. The closest is oiad.kr, then NIVEA, MS GLOW, Cetaphil, morecosmetics.co.jp, AthanBe(어덴비).
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| oiad.kroiad.kr | |||||||
| NIVEAnivea.at | |||||||
| MS GLOWmsglowid.com | |||||||
| Cetaphilcetaphil.jp | |||||||
| morecosmetics.co.jpmorecosmetics.co.jp | |||||||
| AthanBe(어덴비)athanbe.com |
07 · Company
The company behind Too Faced.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Too Faced is an e-commerce brand, founded in 1998 according to LinkedIn. It employs about 751 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 1998, per LinkedIn
- Domain registered
- Data not available
- Share capital
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- Status
- Data not available
- President
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- Activity code
- Data not available
- Employees
- 751 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toofaced.eu
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Too Faced
What people ask Google about Too Faced.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Too Faced a legit company?
According to Gravity by Benchr, Too Faced is a brand: it employs 751 people on LinkedIn, it has 12,006,995 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Too Faced reviews: is it worth it?
Customers rate Too Faced 1.8 out of 5 on Trustpilot over 41 reviews, 2 of them in the last twelve months: 27% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Too Faced known for?
Too Faced is a cosmetics brand that creates innovative makeup and beauty products, known for being cruelty-free and celebrating individuality with fun, trendsetting products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Too Faced promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Too Faced advertises on Facebook and Instagram and on Google, where its offers often run. Check toofaced.eu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Too Faced?
Gravity by Benchr records a company, founded in 1998 according to LinkedIn, with 751 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Too Faced growing?
Not at the moment. Gravity by Benchr estimates about 35,700 visits to toofaced.eu in September 2026, down 5% in a month and down 17% over three months. Too Faced ranks #186 of 3,383 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Too Faced spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Too Faced on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Too Faced ranks #186 of 3,383 by estimated traffic. Its closest competitors on the same market are oiad.kr, NIVEA, MS GLOW, Cetaphil, morecosmetics.co.jp. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Too Faced.