Brand page · Hardware Accessories · United States
Diamondback: 82.9K visits a month, 74 active Meta ads, Gravity score 537.
Diamondback — Diamondback is a manufacturer of premium construction work gear including tool belts, vests, bags and more. Their modular system delivers value through increased productivity, comfort and durability to tradespeople worldwide. In September 2026 toolbelts.com drew an estimated 82.9K visits, down 32% on the month before. It ranks #41 of 2,140 Hardware Accessories brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 93 peers: Hardware Accessories brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Diamondback is a manufacturer of premium construction work gear including tool belts, vests, bags and more. Their modular system delivers value through increased productivity, comfort and durability to tradespeople worldwide.
01 · Traffic
How much traffic Diamondback gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Diamondback drew an estimated 82.9K visits in September 2026, down 32% on the month before and down 14% over three months.
- Worldwide#110,233of 4.5M sites · Top 5%
- In United States#35,991of 1.2M sites · Top 5%
- Hardware Accessories, worldwide#179of 17,290 brands · Top 5%
- Hardware Accessories, United States#41of 2,140 brands · Top 5%
82.9K
estimated visits in September
1 mo ▼ −31.9%4 mo ▼ −13.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Diamondback.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Diamondback holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Jewellery Manufacturer Fashion Accessories Store Jewelry Designer Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Diamondback sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Diamondback sells on Shopify, 62% of its catalogue in stock. The best seller is Hammer Holster, at US$32.00, followed by The Mini Sax and DB Sax.
#1Hammer HolsterDiamondbackUS$32.00In stock
#2The Mini SaxDiamondbackUS$25.00In stock
#3DB SaxDiamondbackUS$28.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Diamondback in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 71% of the catalogue
- In stock
- 62%
- Upper price quartile
- US$120.00
- Currency
- USD
04 · Ads
What Diamondback is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Diamondback runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
default_collection_headlineDiamondback Toolbelts5 Oct 2026image
⭐⭐⭐⭐⭐ Choice of the TradesDiamondback Toolbelts2 Oct 2026video
Built to Last. 5-Year Warranty. Ships Free.Diamondback Toolbelts1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Diamondback Tool Co Incverified
Text ad20 Oct 2026Diamondback Tool Co Incverified
Text ad20 Oct 2026Diamondback Tool Co Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Diamondback.
The creators who tag @diamondback.toolbelts on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @diamondback.toolbelts on Instagram, led by Aidan | SDP Concrete Ltd. (37.5K followers, 40.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAidan | SDP Concrete Ltd.@sdpconcrete · 🇺🇸 US | Decoration garden diy Creator | 37.5K | 40.2% | 18 | Tagged @diamondback.toolbelts |
06 · Competitors according to Gravity
Who Diamondback competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Diamondback among Hardware Accessories brands in United States. The closest is Occidental Leather, then Tale Of Knives, Fueri, 10-Spot Tools, Systainer USA, DRYFORGE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Occidental Leatheroccidentalleather.com | |||||||
| Tale Of Knivestaleofknives.com | |||||||
| Fuerifuerileather.com | |||||||
| 10-Spot Tools10spottools.com | |||||||
| Systainer USAsystainer.store | |||||||
| DRYFORGEdryforge.com |
07 · Company
The company behind Diamondback.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Diamondback is a company based in Charlottesville, United States, founded in 1993 according to LinkedIn, on a domain registered in November 1998. It employs about 38 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Charlottesville
- Founded
- 1993, per LinkedIn
- Domain registered
- 20 Nov 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 38 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toolbelts.com · Shopify · USD
- Catalogue
- 71 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Diamondback
What people ask Google about Diamondback.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Diamondback a legit company?
According to Gravity by Benchr, Diamondback is a brand based in Charlottesville, United States: its website has existed since November 1998, it sells on a Shopify store, it employs 38 people on LinkedIn, it has 133,678 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Diamondback?
Diamondback is a manufacturer of premium construction work gear including tool belts, vests, bags and more. Their modular system delivers value through increased productivity, comfort and durability to tradespeople worldwide. Gravity by Benchr classifies it under Hardware Accessories, with Work Safety Protective Gear making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Diamondback prices: how much is it?
Diamondback's best seller, Hammer Holster, sells US$32.00 on toolbelts.com. 62% of the catalogue is in stock. Gravity does not track prices daily: check toolbelts.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Diamondback have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Diamondback advertises on Facebook and Instagram and on Google, where its offers often run. Check toolbelts.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Diamondback?
Diamondback sells on its own website, toolbelts.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Diamondback?
Gravity by Benchr records a company based in Charlottesville, United States, founded in 1993 according to LinkedIn, on a domain registered in 1998, with 38 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Diamondback doing well?
Not at the moment. Gravity by Benchr estimates about 82,900 visits to toolbelts.com in September 2026, down 32% in a month and down 14% over three months. Diamondback ranks #41 of 2,140 Hardware Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Diamondback use?
Gravity by Benchr identifies toolbelts.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Diamondback spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Diamondback on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hardware Accessories brands in United States?
Among Hardware Accessories brands in United States in the Gravity by Benchr index, Diamondback ranks #41 of 2,140 by estimated traffic. Its closest competitors on the same market are Occidental Leather, Tale Of Knives, Fueri, 10-Spot Tools, Systainer USA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Diamondback.