Brand page · Tools · Netherlands
Toolnation: 232K visits a month, 8 active Meta ads.
Toolnation — Toolnation is a Dutch online retailer specializing in professional tools and machines, offering over 1000 brands and its own line for professionals and DIY enthusiasts. In September 2026 toolnation.nl drew an estimated 232K visits, down 23% on the month before. It ranks #4 of 255 Tools brands in Netherlands and holds a 2.3 Trustpilot rating over 23,357 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Toolnation is a Dutch online retailer specializing in professional tools and machines, offering over 1000 brands and its own line for professionals and DIY enthusiasts.
01 · Traffic
How much traffic Toolnation gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Toolnation drew an estimated 232K visits in September 2026, down 23% on the month before and down 24% over three months.
- Worldwide#46,247of 4.5M sites · Top 5%
- In Netherlands#596of 78.6K sites · Top 1%
- Tools, worldwide#216of 49,532 brands · Top 1%
- Tools, Netherlands#4of 255 brands · Top 5%
232K
estimated visits in September
1 mo ▼ −22.7%4 mo ▼ −24.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Toolnation.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Toolnation holds 2.3 out of 5 on Trustpilot over 23,357 reviews, 591 of them in the last twelve months: 58% of customers give five stars and 12% one star. That volume places Toolnation in the top 1 % of the 270,321 Trustpilot pages in the Gravity index.
Tool Store Construction Machinery and Equipment Store Tool Wholesaler Protective Clothing Supplier Construction Equipment Supplier Pneumatic Tools Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Toolnation sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Toolnation's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Toolnation in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Toolnation is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Toolnation runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
💥 Zeer scherpe prijzenToolnation.nl5 Oct 2026image
💥 Zeer scherpe prijzenToolnation.nl3 Oct 2026image
💥 Zeer scherpe prijzenToolnation.nl2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Handelsonderneming Dirks B.V.verified
Image ad20 Oct 2026Handelsonderneming Dirks B.V.verified
Text ad20 Oct 2026Handelsonderneming Dirks B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Toolnation.
The creators who tag @toolnation.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Toolnation competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Toolnation among Tools brands in Netherlands. The closest is Power Tool World, then Tool Nut, Tools4Trade, Atlas-Machinery, Makita UK, Powertoolmate.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Power Tool Worldpowertoolworld.co.uk | |||||||
| Tool Nuttoolnut.com | |||||||
| Tools4Tradetools4trade.co.uk | |||||||
| Atlas-Machineryatlas-machinery.com | |||||||
| Makita UKmakitauk.com | |||||||
| Powertoolmatepowertoolmate.co.uk |
07 · Company
The company behind Toolnation.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Toolnation is a company based in Netherlands, founded in 2001 according to LinkedIn, on a domain registered in December 2005. It employs about 16 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2001, per LinkedIn
- Domain registered
- 27 Dec 2005
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 16 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toolnation.nl · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Toolnation
What people ask Google about Toolnation.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Toolnation legit or a scam?
According to Gravity by Benchr, Toolnation is a brand based in Netherlands: its website has existed since December 2005, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 16 people on LinkedIn, it has 10,623 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Toolnation?
Customers rate Toolnation 2.3 out of 5 on Trustpilot over 23,357 reviews, 591 of them in the last twelve months: 58% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Toolnation known for?
Toolnation is a Dutch online retailer specializing in professional tools and machines, offering over 1000 brands and its own line for professionals and DIY enthusiasts. Gravity by Benchr classifies it under Tools. Source: Gravity by Benchr product classification.
Toolnation promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Toolnation advertises on Facebook and Instagram and on Google, where its offers often run. Check toolnation.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Toolnation?
Toolnation sells on its own website, toolnation.nl, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Toolnation?
Gravity by Benchr records a company based in Netherlands, founded in 2001 according to LinkedIn, on a domain registered in 2005, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Toolnation doing well?
Not at the moment. Gravity by Benchr estimates about 232,300 visits to toolnation.nl in September 2026, down 23% in a month and down 24% over three months. Toolnation ranks #4 of 255 Tools brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Toolnation use?
Gravity by Benchr identifies toolnation.nl as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Toolnation's ad budget?
Gravity by Benchr does not publish a spend figure for Toolnation on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in Netherlands?
Among Tools brands in Netherlands in the Gravity by Benchr index, Toolnation ranks #4 of 255 by estimated traffic. Its closest competitors on the same market are Power Tool World, Tool Nut, Tools4Trade, Atlas-Machinery, Makita UK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Toolnation.