Brand page · Tools · Belgium
Toolstation: 187K visits a month, 32 active Meta ads.
Toolstation — Toolstation is a supplier of tools, accessories and building products for professionals and serious DIY enthusiasts, offering an omni-channel concept with webshop and physical locations. In September 2026 toolstation.be drew an estimated 187K visits, down 26% on the month before. It ranks #2 of 54 Tools brands in Belgium and holds a 4.3 Trustpilot rating over 17,027 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Toolstation is a supplier of tools, accessories and building products for professionals and serious DIY enthusiasts, offering an omni-channel concept with webshop and physical locations.
01 · Traffic
How much traffic Toolstation gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Toolstation drew an estimated 187K visits in September 2026, down 26% on the month before and down 9% over three months.
- Worldwide#55,497of 4.5M sites · Top 5%
- In Belgium#271of 36.5K sites · Top 1%
- Tools, worldwide#268of 49,532 brands · Top 1%
- Tools, Belgium#2of 54 brands · Top 5%
187K
estimated visits in September
1 mo ▼ −26.1%4 mo ▼ −8.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Toolstation.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Toolstation holds 4.3 out of 5 on Trustpilot over 17,027 reviews, 1,606 of them in the last twelve months: 74% of customers give five stars and 7% one star. That volume places Toolstation in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Toolstation scores 4.5 over 38 reviews.
Hardware Store Tool Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Toolstation sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Toolstation's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Toolstation in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Toolstation is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Toolstation runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2022 (image, text, video).
Gratis dimmerToolstation NL12 Oct 2026video
Zondag openToolstation NL9 Oct 2026image
Toolstation - Gereedschap voor de professionalToolstation NL7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Toolstation N.V.verified
Image ad21 Oct 2026Toolstation N.V.verified
Text ad21 Oct 2026Toolstation N.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Toolstation.
The creators who tag @toolstation_nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Toolstation competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Toolstation among Tools brands in Belgium. The closest is screwfix.com, then Power Tools Direct, toolden.co.uk, protrade.co.uk, Tools4Trade, ITS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| screwfix.comscrewfix.com | |||||||
| Power Tools Directpowertoolsdirect.com | |||||||
| toolden.co.uktoolden.co.uk | |||||||
| protrade.co.ukprotrade.co.uk | |||||||
| Tools4Tradetools4trade.co.uk | |||||||
| ITSits.co.uk |
07 · Company
The company behind Toolstation.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Toolstation is a company based in Belgium, founded in 2006 according to LinkedIn. It employs about 255 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium
- Founded
- 2006, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 255 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toolstation.be
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Toolstation
What people ask Google about Toolstation.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Toolstation legit?
According to Gravity by Benchr, Toolstation is a brand based in Belgium: its Trustpilot profile is claimed by the brand, it employs 255 people on LinkedIn, it has 12,612 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Toolstation?
Customers rate Toolstation 4.3 out of 5 on Trustpilot over 17,027 reviews, 1,606 of them in the last twelve months: 74% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Toolstation scores 4.5 over 38 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Toolstation?
Toolstation is a supplier of tools, accessories and building products for professionals and serious DIY enthusiasts, offering an omni-channel concept with webshop and physical locations. Gravity by Benchr classifies it under Tools. Source: Gravity by Benchr product classification.
Does Toolstation have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Toolstation advertises on Facebook and Instagram and on Google, where its offers often run. Check toolstation.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Toolstation?
Gravity by Benchr records a company based in Belgium, founded in 2006 according to LinkedIn, with 255 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Toolstation doing well?
Not at the moment. Gravity by Benchr estimates about 186,800 visits to toolstation.be in September 2026, down 26% in a month and down 9% over three months. Toolstation ranks #2 of 54 Tools brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Toolstation's ad budget?
Gravity by Benchr does not publish a spend figure for Toolstation on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in Belgium?
Among Tools brands in Belgium in the Gravity by Benchr index, Toolstation ranks #2 of 54 by estimated traffic. Its closest competitors on the same market are screwfix.com, Power Tools Direct, toolden.co.uk, protrade.co.uk, Tools4Trade. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Toolstation.