Brand page · Beverages · United States

Top of the Mornin Coffee Top 5% worldwide Top 5% in United States Top 5% in Beverages Top 5% in Beverages in United States
topofthemornincoffee.com·🇺🇸 LINCOLN, United States· Shopify·Since 2019

Top of the Mornin Coffee: 51.6K visits a month, 101 active Meta ads, Gravity score 633.

Top of the Mornin Coffee — Top of the Mornin Coffee is a specialty coffee brand founded by Seán McLoughlin (Jacksepticeye) that sells small-batch, ethically sourced coffee and tea products. In September 2026 topofthemornincoffee.com drew an estimated 51.6K visits, down 16% on the month before. It ranks #307 of 12,385 Beverages brands in United States.

topofthemornincoffee.com@totmcoffee 235KFacebookLinkedIn 948Trustpilot 3.6Meta Ad Library 101

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
51.6K
−16% vs. August 2026
Instagram followers
235K
226 posts · @totmcoffee
Trustpilot
3.6
8 reviews · 5 in 12 months
Meta ads
101
active
Products
61%
in stock · 59 collections
Rank in United States
#307
of 12,385 in Beverages
LinkedIn
948
followers · 6 employees
Earned media value
€271.4
per month, Instagram

Gravity score

633/ 1000 · 10 of 10 indicators rated
Brand Power679
Momentum382
Performance838

Percentiles within 389 peers: Beverages brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Top of the Mornin Coffee is a specialty coffee brand founded by Seán McLoughlin (Jacksepticeye) that sells small-batch, ethically sourced coffee and tea products.

01 · Traffic

How much traffic Top of the Mornin Coffee gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Top of the Mornin Coffee drew an estimated 51.6K visits in September 2026, down 16% on the month before and up 1% over three months.

  • Worldwide#165,597of 4.5M sites · Top 5%
  • In United States#53,112of 1.2M sites · Top 5%
  • Beverages, worldwide#1,589of 97,069 brands · Top 5%
  • Beverages, United States#307of 12,385 brands · Top 5%
Monthly visitssource Sept 2026

51.6K

estimated visits in September

1 mo ▼ −16.4%4 mo ▲ +1.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Top of the Mornin Coffee.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Top of the Mornin Coffee holds 3.6 out of 5 on Trustpilot over 8 reviews, 5 of them in the last twelve months: 75% of customers give five stars and 13% one star.

Trustpilotread 21 Oct 2026
3.6TrustScore · 8 reviews · 5 in 12 months
5 ★75%
4 ★0%
3 ★0%
2 ★13%
1 ★13%

Coffee Shop Coffee Roasters Coffee Store Coffee Machine Supplier Coffee Wholesaler Tea Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Top of the Mornin Coffee sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Top of the Mornin Coffee sells on Shopify, 61% of its catalogue in stock. The best seller is Midnight Oil Dark Roast Coffee, at US$19.99, followed by Twilight Medium Roast Coffee and Golden Hour Medium Roast Coffee.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Coffee65%
Tea & Infusions7%
Hot Chocolate4%
Tableware4%

Share of the catalogue by product family.

Activity mixdominant: Beverages
Beverages82%
Kitchen & Dining4%
Clothing3%
Decor2%
Food Items2%

The dominant category places Top of the Mornin Coffee in its comparison group.

Prices and ratingsstore data
Average rating
4.86 / 5
Rated products
99% of the catalogue
In stock
61%
Upper price quartile
US$29.99
Currency
USD

05 · Influencers

Who talks about Top of the Mornin Coffee.

The creators who tag @totmcoffee on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @totmcoffee · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Top of the Mornin Coffee competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Top of the Mornin Coffee among Beverages brands in United States. The closest is Partners Coffee, then Two Rivers Coffee Direct, JOFFREY, xBloom, Mystic Monk Coffee, Coffee Beanery.

CompetitorsBeverages · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Partners Coffeepartnerscoffee.com
Two Rivers Coffee Directtworiversdirect.com
JOFFREYjoffreys.com
xBloomxbloom.com
Mystic Monk Coffeemysticmonkcoffee.com
Coffee Beanerycoffeebeanery.com
Competitors Gravity finds for Top of the Mornin Coffee. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Top of the Mornin Coffee with Partners Coffee

07 · Company

The company behind Top of the Mornin Coffee.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Top of the Mornin Coffee is a company based in LINCOLN, United States, founded in 2022 according to LinkedIn, on a domain registered in November 2019. It employs about 6 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · LINCOLN
Founded
2022, per LinkedIn
Domain registered
7 Nov 2019
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
6 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
topofthemornincoffee.com · Shopify · USD
Catalogue
59 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Top of the Mornin Coffee

What people ask Google about Top of the Mornin Coffee.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Top of the Mornin Coffee a legit company?

According to Gravity by Benchr, Top of the Mornin Coffee is a brand based in LINCOLN, United States: its website has existed since November 2019, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 235,224 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does Top of the Mornin Coffee sell?

Top of the Mornin Coffee is a specialty coffee brand founded by Seán McLoughlin (Jacksepticeye) that sells small-batch, ethically sourced coffee and tea products. Gravity by Benchr classifies it under Beverages, with Coffee making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Top of the Mornin Coffee expensive?

Top of the Mornin Coffee's best seller, Midnight Oil Dark Roast Coffee, sells US$19.99 on topofthemornincoffee.com. 61% of the catalogue is in stock. Gravity does not track prices daily: check topofthemornincoffee.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Top of the Mornin Coffee promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Top of the Mornin Coffee advertises on Facebook and Instagram, where its offers often run. Check topofthemornincoffee.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Top of the Mornin Coffee?

Top of the Mornin Coffee sells on its own website, topofthemornincoffee.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Top of the Mornin Coffee?

Gravity by Benchr records a company based in LINCOLN, United States, founded in 2022 according to LinkedIn, on a domain registered in 2019, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Top of the Mornin Coffee growing?

Yes. Gravity by Benchr estimates about 51,600 visits to topofthemornincoffee.com in September 2026, down 16% in a month and up 1% over three months. Top of the Mornin Coffee ranks #307 of 12,385 Beverages brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Top of the Mornin Coffee use?

Gravity by Benchr identifies topofthemornincoffee.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Top of the Mornin Coffee's ad budget?

Gravity by Benchr does not publish a spend figure for Top of the Mornin Coffee on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Beverages brands in United States?

Among Beverages brands in United States in the Gravity by Benchr index, Top of the Mornin Coffee ranks #307 of 12,385 by estimated traffic. Its closest competitors on the same market are Partners Coffee, Two Rivers Coffee Direct, JOFFREY, xBloom, Mystic Monk Coffee. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Top of the Mornin Coffee.