Brand page · Pool & Spa · Netherlands
toppy.nl: 225K visits a month, 57 active Meta ads.
toppy.nl — Toppy is a Dutch online retailer that sells products for outdoor activities, including swimming pools, spas, hot tubs, gardens, and ponds, with advice and inspiration provided by product experts. In September 2026 toppy.nl drew an estimated 225K visits, down 58% on the month before. It ranks #1 of 61 Pool & Spa brands in Netherlands and holds a 4.0 Trustpilot rating over 2,108 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Toppy is a Dutch online retailer that sells products for outdoor activities, including swimming pools, spas, hot tubs, gardens, and ponds, with advice and inspiration provided by product experts.
01 · Traffic
How much traffic toppy.nl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
toppy.nl drew an estimated 225K visits in September 2026, down 58% on the month before and down 82% over three months.
- Worldwide#47,448of 4.5M sites · Top 5%
- In Netherlands#609of 78.6K sites · Top 1%
- Pool & Spa, worldwide#14of 9,591 brands · Top 1%
- Pool & Spa, Netherlands#1of 61 brands · Top 5%
225K
estimated visits in September
1 mo ▼ −58.0%4 mo ▼ −81.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about toppy.nl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
toppy.nl holds 4.0 out of 5 on Trustpilot over 2,108 reviews, 377 of them in the last twelve months: 66% of customers give five stars and 19% one star. That volume places toppy.nl in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
e-Commerce Solution Provider Garden
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What toppy.nl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read toppy.nl's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places toppy.nl in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What toppy.nl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
toppy.nl runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since June 2022 (image, text).
Verwarm energiezuinig je zwembadToppy6 Oct 2026image
Geef buitenplezier cadeau 🎁Toppy6 Oct 2026image
Het zwoele zomergevoel, maar dan in oktober 🍂Toppy4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Toppy B.V.verified
Text ad19 Oct 2026Toppy B.V.verified
Text ad19 Oct 2026Toppy B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about toppy.nl.
The creators who tag @toppy.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who toppy.nl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for toppy.nl among Pool & Spa brands in Netherlands. The closest is mypiscine.com, then Lay-Z-Spa UK, cash-piscines.com, Magasins Trevi, Bestway®, wavetubs.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mypiscine.commypiscine.com | |||||||
| Lay-Z-Spa UKlay-z-spa.co.uk | |||||||
| cash-piscines.comcash-piscines.com | |||||||
| Magasins Trevitrevi.com | |||||||
| Bestway®bestwayusa.com | |||||||
| wavetubs.comwavetubs.com |
07 · Company
The company behind toppy.nl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
toppy.nl is a company based in Netherlands, founded in 2010 according to LinkedIn, on a domain registered in April 2017. It employs about 109 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2010, per LinkedIn
- Domain registered
- 18 Apr 2017
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 109 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toppy.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about toppy.nl
What people ask Google about toppy.nl.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is toppy.nl a legit company?
According to Gravity by Benchr, toppy.nl is a brand based in Netherlands: its website has existed since April 2017, its Trustpilot profile is claimed by the brand, it employs 109 people on LinkedIn, it has 6,327 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
toppy.nl reviews: is it worth it?
Customers rate toppy.nl 4.0 out of 5 on Trustpilot over 2,108 reviews, 377 of them in the last twelve months: 66% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does toppy.nl sell?
Toppy is a Dutch online retailer that sells products for outdoor activities, including swimming pools, spas, hot tubs, gardens, and ponds, with advice and inspiration provided by product experts. Gravity by Benchr classifies it under Pool & Spa. Source: Gravity by Benchr product classification.
Does toppy.nl have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: toppy.nl advertises on Facebook and Instagram and on Google, where its offers often run. Check toppy.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns toppy.nl?
Gravity by Benchr records a company based in Netherlands, founded in 2010 according to LinkedIn, on a domain registered in 2017, with 109 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is toppy.nl growing?
Not at the moment. Gravity by Benchr estimates about 224,900 visits to toppy.nl in September 2026, down 58% in a month and down 82% over three months. toppy.nl ranks #1 of 61 Pool & Spa brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does toppy.nl spend on Meta ads?
Gravity by Benchr does not publish a spend figure for toppy.nl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pool & Spa brands in Netherlands?
Among Pool & Spa brands in Netherlands in the Gravity by Benchr index, toppy.nl ranks #1 of 61 by estimated traffic. Its closest competitors on the same market are mypiscine.com, Lay-Z-Spa UK, cash-piscines.com, Magasins Trevi, Bestway®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with toppy.nl.