Brand page · Lawn & Garden
Toro: 1.2M visits a month, 103 active Meta ads.
Toro — Toro is a worldwide provider of turf and landscape equipment, irrigation technology, and outdoor lighting products for homeowners, lawn contractors, golf applications, and various industries. In September 2026 toro.com drew an estimated 1.2M visits, down 15% on the month before. It ranks #2 of 3,965 Lawn & Garden brands and holds a 1.4 Trustpilot rating over 55 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Toro is a worldwide provider of turf and landscape equipment, irrigation technology, and outdoor lighting products for homeowners, lawn contractors, golf applications, and various industries.
01 · Traffic
How much traffic Toro gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Toro drew an estimated 1.2M visits in September 2026, down 15% on the month before and down 27% over three months.
- Worldwide#12,594of 4.5M sites · Top 1%
- In United States#4,212of 1.2M sites · Top 1%
- Lawn & Garden, worldwide#20of 52,482 brands · Top 1%
- Lawn & Garden, United States#2of 3,965 brands · Top 1%
1.2M
estimated visits in September
1 mo ▼ −14.9%4 mo ▼ −26.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Toro.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Toro holds 1.4 out of 5 on Trustpilot over 55 reviews, 17 of them in the last twelve months: 7% of customers give five stars and 85% one star. That volume places Toro in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Toro sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Toro's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Toro in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Toro is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Toro runs Meta ads on Facebook, Instagram, and has advertised on Google since December 2021 (image, text, video).
Powered By LegendToro Yard13 Oct 2026image
Free Snow Blower CoverToro Yard12 Oct 2026video
Free Snow Blower CoverToro Yard12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026The Toro Companyverified
Text ad19 Oct 2026Bold Orange Company, LLCverified
Text ad19 Oct 2026The Toro Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Toro.
The creators who tag @thetorocompany on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thetorocompany on Instagram, led by Spencer Lawn Care (89.5K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSpencer Lawn Care@spencerlawncare · 🇺🇸 US | Entrepreneurship startups Creator | 89.5K | 0.5% | 8 | Tagged @thetorocompany |
06 · Competitors according to Gravity
Who Toro competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Toro among Lawn & Garden brands. The closest is gravely.com, then scag.com, Exmark, Grasshopper, troybilt.com, Cub Cadet.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| gravely.comgravely.com | |||||||
| scag.comscag.com | |||||||
| Exmarkexmark.com | |||||||
| Grasshoppergrasshoppermower.com | |||||||
| troybilt.comtroybilt.com | |||||||
| Cub Cadetcubcadet.com |
07 · Company
The company behind Toro.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Toro is an e-commerce brand, founded in 1989 according to LinkedIn, on a domain registered in April 1994. It employs about 36 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1989, per LinkedIn
- Domain registered
- 25 Apr 1994
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 36 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toro.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Toro
What people ask Google about Toro.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Toro legit?
According to Gravity by Benchr, Toro is a brand: its website has existed since April 1994, its Trustpilot profile is claimed by the brand, it employs 36 people on LinkedIn, it has 93,225 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Toro reviews: is it worth it?
Customers rate Toro 1.4 out of 5 on Trustpilot over 55 reviews, 17 of them in the last twelve months: 7% give five stars, 85% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Toro sell?
Toro is a worldwide provider of turf and landscape equipment, irrigation technology, and outdoor lighting products for homeowners, lawn contractors, golf applications, and various industries. Gravity by Benchr classifies it under Lawn & Garden. Source: Gravity by Benchr product classification.
Is there a Toro discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Toro advertises on Facebook and Instagram and on Google, where its offers often run. Check toro.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Toro?
Gravity by Benchr records a company, founded in 1989 according to LinkedIn, on a domain registered in 1994, with 36 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Toro doing well?
Not at the moment. Gravity by Benchr estimates about 1,194,900 visits to toro.com in September 2026, down 15% in a month and down 27% over three months. Toro ranks #2 of 3,965 Lawn & Garden brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Toro's ad budget?
Gravity by Benchr does not publish a spend figure for Toro on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lawn & Garden brands?
Among Lawn & Garden brands in the Gravity by Benchr index, Toro ranks #2 of 3,965 by estimated traffic. Its closest competitors on the same market are gravely.com, scag.com, Exmark, Grasshopper, troybilt.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Toro.