Brand page · Backpacks · United States
Tortuga: 155K visits a month, 7 active Meta ads, Gravity score 548.
Tortuga — Tortuga is a brand that sells travel backpacks and personal items designed to be carry-on-sized, organized, and comfortable for travelers. In September 2026 tortugabackpacks.com drew an estimated 155K visits, down 23% on the month before. It ranks #31 of 1,167 Backpacks brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 42 peers: Backpacks brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Tortuga is a brand that sells travel backpacks and personal items designed to be carry-on-sized, organized, and comfortable for travelers.
01 · Traffic
How much traffic Tortuga gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tortuga drew an estimated 155K visits in September 2026, down 23% on the month before and down 33% over three months.
- Worldwide#64,873of 4.5M sites · Top 5%
- In United States#21,362of 1.2M sites · Top 5%
- Backpacks, worldwide#100of 5,429 brands · Top 5%
- Backpacks, United States#31of 1,167 brands · Top 5%
155K
estimated visits in September
1 mo ▼ −22.7%4 mo ▼ −33.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Tortuga.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tortuga holds 3.3 out of 5 on Trustpilot over 8 reviews, 2 of them in the last twelve months: 25% of customers give five stars and 50% one star.
Travel Agency
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Tortuga sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Tortuga sells on Shopify, 31% of its catalogue in stock. The best seller is Pro Backpack 40L, at US$350.00, followed by Lite Backpack 40L and Packing Cubes (Set of 3) [FINAL SALE].
#1Pro Backpack 40LTortugaUS$350.00In stock
#2Lite Backpack 40LTortugaUS$250.00In stock
#3Packing Cubes (Set of 3) [FINAL SALE]TortugaUS$49.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Tortuga in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 64% of the catalogue
- In stock
- 31%
- Upper price quartile
- US$312.50
- Currency
- USD
04 · Ads
What Tortuga is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tortuga runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2026 (image, text).
Pro Backpack 40LTortuga22 Sept 2026image
Pro Backpack 40LTortuga22 Sept 2026image
Pro + Compression Cubes BundleTortuga9 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad7 Oct 2026MOSHE ALMOGverified
Text ad19 Sept 2026CHRISTY HERNANDEZverified
Image ad8 Sept 2026TORTUGAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Tortuga.
The creators who tag @tortugabackpacks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Tortuga competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tortuga among Backpacks brands in United States. The closest is Eagle Creek, then bagsmart.com, CABINZERO, EVERGOODS, LEVEL8, Reismonkey.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Eagle Creekeaglecreek.com | |||||||
| bagsmart.combagsmart.com | |||||||
| CABINZEROcabinzero.com | |||||||
| EVERGOODSevergoods.us | |||||||
| LEVEL8level8cases.com | |||||||
| Reismonkeyreismonkey.nl |
07 · Company
The company behind Tortuga.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tortuga is a company based in Covina, United States, founded in 2010 according to LinkedIn, on a domain registered in August 2009. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Covina
- Founded
- 2010, per LinkedIn
- Domain registered
- 8 Aug 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tortugabackpacks.com · Shopify · USD
- Catalogue
- 39 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tortuga
What people ask Google about Tortuga.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tortuga a legit company?
According to Gravity by Benchr, Tortuga is a brand based in Covina, United States: its website has existed since August 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 17,787 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Tortuga known for?
Tortuga is a brand that sells travel backpacks and personal items designed to be carry-on-sized, organized, and comfortable for travelers. Gravity by Benchr classifies it under Backpacks, with Backpacks making up 51% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Tortuga expensive?
Tortuga's best seller, Pro Backpack 40L, sells US$350.00 on tortugabackpacks.com. 31% of the catalogue is in stock. Gravity does not track prices daily: check tortugabackpacks.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Tortuga promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Tortuga advertises on Facebook and Instagram and on Google, where its offers often run. Check tortugabackpacks.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Tortuga?
Tortuga sells on its own website, tortugabackpacks.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Tortuga?
Gravity by Benchr records a company based in Covina, United States, founded in 2010 according to LinkedIn, on a domain registered in 2009, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Tortuga doing well?
Not at the moment. Gravity by Benchr estimates about 155,000 visits to tortugabackpacks.com in September 2026, down 23% in a month and down 33% over three months. Tortuga ranks #31 of 1,167 Backpacks brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Tortuga use?
Gravity by Benchr identifies tortugabackpacks.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Tortuga's ad budget?
Gravity by Benchr does not publish a spend figure for Tortuga on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Backpacks brands in United States?
Among Backpacks brands in United States in the Gravity by Benchr index, Tortuga ranks #31 of 1,167 by estimated traffic. Its closest competitors on the same market are Eagle Creek, bagsmart.com, CABINZERO, EVERGOODS, LEVEL8. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tortuga.