Brand page · Emergency Preparedness · Canada
Total Prepare: 36.8K visits a month, 2 active Meta ads.
Total Prepare — Total Prepare Inc. is a Canadian company that provides emergency preparedness supplies including emergency kits, long shelf life food and water, and survival gear for personal, family, and corporate use. In September 2026 totalprepare.ca drew an estimated 36.8K visits, down 8% on the month before.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Total Prepare Inc. is a Canadian company that provides emergency preparedness supplies including emergency kits, long shelf life food and water, and survival gear for personal, family, and corporate use.
01 · Traffic
How much traffic Total Prepare gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Total Prepare drew an estimated 36.8K visits in September 2026, down 8% on the month before and down 16% over three months.
- Worldwide#220,970of 4.5M sites · Top 5%
- In Canada#4,394of 104K sites · Top 5%
- Emergency Preparedness, worldwide#20of 404 brands · Top 5%
- Emergency Preparedness, Canada—Data not available
36.8K
estimated visits in September
1 mo ▼ −7.9%4 mo ▼ −15.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Total Prepare.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Total Prepare holds 3.0 out of 5 on Trustpilot over 198 reviews, 3 of them in the last twelve months: 81% of customers give five stars and 3% one star. That volume places Total Prepare in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Food Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Total Prepare sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Total Prepare sells on Shopify, 78% of its catalogue in stock. The best seller is Student Emergency Kit, at CA$24.95, followed by TOTAL PREPARE MRE - Meals Ready to Eat and SOS Drinking Water Pouches (10 Year).
#1Student Emergency KitTotal PrepareCA$24.95In stock
#2TOTAL PREPARE MRE - Meals Ready to EatTotal PrepareCA$239.95In stock
#3SOS Drinking Water Pouches (10 Year)Total PrepareCA$9.95–CA$54.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Total Prepare in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 2% of the catalogue
- In stock
- 78%
- Upper price quartile
- US$170.01
- Currency
- CAD
04 · Ads
What Total Prepare is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Total Prepare runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Workplace 24hr KitsTotal Prepare Inc.10 Sept 2026image
Augason Farms 45 Day 281 Serving Emergency Food SupplyTotal Prepare Inc.1 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Total Prepare Inc.verified
Text ad20 Oct 2026Total Prepare Inc.verified
Text ad20 Oct 2026Total Prepare Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Total Prepare.
The creators who tag @totalprepare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Total Prepare competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Total Prepare among Emergency Preparedness brands in Canada. The closest is Ready Store, then beredskapsvakten.no, Højvande, Antifire, grantomato-ec.jp, Goods Scene.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ready Storethereadystore.com | |||||||
| beredskapsvakten.noberedskapsvakten.no | |||||||
| Højvandehojvande.com | |||||||
| Antifireantifire-egy.com | |||||||
| grantomato-ec.jpgrantomato-ec.jp | |||||||
| Goods Scenegoodsscene.net |
07 · Company
The company behind Total Prepare.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Total Prepare is a company based in Canada, founded in 2012 according to LinkedIn, on a domain registered in December 2011. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada
- Founded
- 2012, per LinkedIn
- Domain registered
- 6 Dec 2011
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- totalprepare.ca · Shopify · CAD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Total Prepare
What people ask Google about Total Prepare.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Total Prepare legit?
According to Gravity by Benchr, Total Prepare is a brand based in Canada: its website has existed since December 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 1,327 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Total Prepare reviews
Customers rate Total Prepare 3.0 out of 5 on Trustpilot over 198 reviews, 3 of them in the last twelve months: 81% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Total Prepare sell?
Total Prepare Inc. is a Canadian company that provides emergency preparedness supplies including emergency kits, long shelf life food and water, and survival gear for personal, family, and corporate use. Gravity by Benchr classifies it under Emergency Preparedness, with Emergency Food Kits making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Total Prepare expensive?
Total Prepare's best seller, Student Emergency Kit, sells CA$24.95 on totalprepare.ca. 78% of the catalogue is in stock. Gravity does not track prices daily: check totalprepare.ca before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Total Prepare discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Total Prepare advertises on Facebook and Instagram and on Google, where its offers often run. Check totalprepare.ca for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Total Prepare?
Total Prepare sells on its own website, totalprepare.ca, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Total Prepare?
Gravity by Benchr records a company based in Canada, founded in 2012 according to LinkedIn, on a domain registered in 2011, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Total Prepare growing?
Not at the moment. Gravity by Benchr estimates about 36,800 visits to totalprepare.ca in September 2026, down 8% in a month and down 16% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Total Prepare use?
Gravity by Benchr identifies totalprepare.ca as a Shopify store (standard plan, not Shopify Plus), selling in CAD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
What is Total Prepare's ad budget?
Gravity by Benchr does not publish a spend figure for Total Prepare on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Total Prepare.