Brand page · Communications · United States
Totem: 63.1K visits a month, 19 active Meta ads, Gravity score 546.
Totem — Totem is a company that makes the friend-finding compass, a device designed to keep groups together without cell service or Wi-Fi, particularly for festival and event attendees. In September 2026 totemlabs.com drew an estimated 63.1K visits, down 21% on the month before. It ranks #98 of 2,071 Communications brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 120 peers: Communications brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Totem is a company that makes the friend-finding compass, a device designed to keep groups together without cell service or Wi-Fi, particularly for festival and event attendees.
01 · Traffic
How much traffic Totem gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Totem drew an estimated 63.1K visits in September 2026, down 21% on the month before and down 24% over three months.
- Worldwide#139,407of 4.5M sites · Top 5%
- In United States#45,103of 1.2M sites · Top 5%
- Communications, worldwide#1,400of 22,823 brands · Top 10%
- Communications, United States#98of 2,071 brands · Top 5%
63.1K
estimated visits in September
1 mo ▼ −21.3%4 mo ▼ −24.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Totem.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Totem holds 2.9 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Totem sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Totem sells on Shopify, 95% of its catalogue in stock. The best seller is Totem Compass, at US$88.00, followed by Totem Skins and Tribe Charger.
#1Totem CompassTotemUS$88.00In stock
#2Totem SkinsTotemUS$14.99–US$24.99In stock
#3Tribe ChargerTotemUS$10.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Totem in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 59% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$83.25
- Currency
- USD
04 · Ads
What Totem is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Totem runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2026 (image, text, video).
Totem LabsTotem Labs6 Oct 2026image
Is The Totem Compass Easy to Use?Totem Labs28 Sept 2026video
Totem SkinsTotem Labs26 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Totemverified
Text ad19 Oct 2026Totemverified
Text ad29 Jan 2026Totemverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Totem.
The creators who tag @totem.labs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @totem.labs on Instagram, led by Brand Labs Agency (25.1K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBrand Labs Agency@brandlabsagency · 🇺🇸 US | Marketing sales branding Creator | 25.1K | 0.1% | 5 | Tagged @totem.labs |
06 · Competitors according to Gravity
Who Totem competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Totem among Communications brands in United States. The closest is Avontic, then MOFT（モフト）, Catalyst, Nomad, Peel, LEIOHU DESIGNS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Avonticavontic.com | |||||||
| MOFT（モフト）moftjapan.com | |||||||
| Catalystcatalystcase.com | |||||||
| Nomadcheckout.nomadgoods.com | |||||||
| Peelbuypeel.com | |||||||
| LEIOHU DESIGNSleiohudesigns.com |
07 · Company
The company behind Totem.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Totem is a company based in Chattanooga, United States, founded in 2023 according to LinkedIn, on a domain registered in December 2009. It employs about 7 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Chattanooga
- Founded
- 2023, per LinkedIn
- Domain registered
- 11 Dec 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Seed · last deal: pre seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- totemlabs.com · Shopify · USD
- Catalogue
- 9 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Totem
What people ask Google about Totem.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Totem a legit company?
According to Gravity by Benchr, Totem is a brand based in Chattanooga, United States: its website has existed since December 2009, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 342,699 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Totem sell?
Totem is a company that makes the friend-finding compass, a device designed to keep groups together without cell service or Wi-Fi, particularly for festival and event attendees. Gravity by Benchr classifies it under Communications, with Telephony making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Totem cost?
Totem's best seller, Totem Compass, sells US$88.00 on totemlabs.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check totemlabs.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Totem have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Totem advertises on Facebook and Instagram and on Google, where its offers often run. Check totemlabs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Totem?
Totem sells on its own website, totemlabs.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Totem?
Gravity by Benchr records a company based in Chattanooga, United States, founded in 2023 according to LinkedIn, on a domain registered in 2009, with 7 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Totem growing?
Not at the moment. Gravity by Benchr estimates about 63,100 visits to totemlabs.com in September 2026, down 21% in a month and down 24% over three months. Totem ranks #98 of 2,071 Communications brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Totem use?
Gravity by Benchr identifies totemlabs.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Totem's ad budget?
Gravity by Benchr does not publish a spend figure for Totem on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Communications brands in United States?
Among Communications brands in United States in the Gravity by Benchr index, Totem ranks #98 of 2,071 by estimated traffic. Its closest competitors on the same market are Avontic, MOFT（モフト）, Catalyst, Nomad, Peel. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Totem.