Brand page · Backpacks · Spain
TOTTO: 54.6K visits a month, 33 active Meta ads.
TOTTO — TOTTO is a brand that specializes in the commercialization of backpacks, suitcases and accessories, offering products of excellent quality. In September 2026 totto.es drew an estimated 54.6K visits, down 15% on the month before. It ranks #6 of 97 Backpacks brands in Spain and holds a 2.0 Trustpilot rating over 37 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
TOTTO is a brand that specializes in the commercialization of backpacks, suitcases and accessories, offering products of excellent quality.
01 · Traffic
How much traffic TOTTO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TOTTO drew an estimated 54.6K visits in September 2026, down 15% on the month before and up 29% over three months.
- Worldwide#157,557of 4.5M sites · Top 5%
- In Spain#2,991of 115K sites · Top 5%
- Backpacks, worldwide#301of 5,429 brands · Top 10%
- Backpacks, Spain#6of 97 brands · Top 10%
54.6K
estimated visits in September
1 mo ▼ −15.4%4 mo ▲ +29.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TOTTO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TOTTO holds 2.0 out of 5 on Trustpilot over 37 reviews, 14 of them in the last twelve months: 19% of customers give five stars and 65% one star. That volume places TOTTO in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Fashion Accessories Store Clothing Store Men's Clothing Store Bags and Luggage Store Bag Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TOTTO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TOTTO sells on Shopify, 100% of its catalogue in stock. The best seller is Estuche Agapec, at €19.95–€21.95, followed by Mochila Acuareles - Adaptable a carro and Estuche Tablero.
#1Estuche AgapecTOTTO€19.95–€21.95In stock
#2Mochila Acuareles - Adaptable a carroTOTTO€49.95–€52.95In stock
#3Estuche TableroTOTTO€15.95–€17.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places TOTTO in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 16% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$72.44
- Currency
- EUR
04 · Ads
What TOTTO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TOTTO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2024 (image, text, video).
Lleva la que va con todoTotto5 Oct 2026video
TottoTotto5 Oct 2026image
TottoTotto5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026UNCONDITIONAL PARTNERS SLverified
Text ad20 Oct 2026UNCONDITIONAL PARTNERS SLverified
Text ad20 Oct 2026UNCONDITIONAL PARTNERS SLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TOTTO.
The creators who tag @tottoespana on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tottoespana on Instagram, led by 𝙎𝙊𝙉𝙄𝘼 𝘾𝘼𝙎𝙏𝙄𝙇𝙇𝙊 (18K followers, 3.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝙎𝙊𝙉𝙄𝘼 𝘾𝘼𝙎𝙏𝙄𝙇𝙇𝙊@soniacastal · 🇪🇸 ES | Parenting family Creator | 18K | 3.5% | 1 | Tagged @tottoespana |
06 · Competitors according to Gravity
Who TOTTO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TOTTO among Backpacks brands in Spain. The closest is Samsonite, then Porta, House of Samsonite Mexico, American Tourister, jansport.com.ar, Mochilas JanSport.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Samsonitesamsonite.com.co | |||||||
| Portaportaline.com | |||||||
| House of Samsonite Mexicocheckout.samsonite.com.mx | |||||||
| American Touristeramericantourister.in | |||||||
| jansport.com.arjansport.com.ar | |||||||
| Mochilas JanSportmochilasjansport.com |
07 · Company
The company behind TOTTO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TOTTO is a company based in Spain. It employs about 3,179 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇸 Spain
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3,179 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- totto.es · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TOTTO
What people ask Google about TOTTO.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TOTTO legit or a scam?
According to Gravity by Benchr, TOTTO is a brand based in Spain: it sells on a Shopify store, it employs 3,179 people on LinkedIn, it has 73,011 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
TOTTO reviews
Customers rate TOTTO 2.0 out of 5 on Trustpilot over 37 reviews, 14 of them in the last twelve months: 19% give five stars, 65% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does TOTTO sell?
TOTTO is a brand that specializes in the commercialization of backpacks, suitcases and accessories, offering products of excellent quality. Gravity by Benchr classifies it under Backpacks. Source: Gravity by Benchr product classification, October 2026.
How much does TOTTO cost?
TOTTO's best seller, Estuche Agapec, sells from €19.95 to €21.95 on totto.es. 100% of the catalogue is in stock. Gravity does not track prices daily: check totto.es before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does TOTTO have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: TOTTO advertises on Facebook and Instagram and on Google, where its offers often run. Check totto.es for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy TOTTO?
TOTTO sells on its own website, totto.es, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns TOTTO?
Gravity by Benchr records a company based in Spain, with 3,179 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is TOTTO doing well?
Yes. Gravity by Benchr estimates about 54,600 visits to totto.es in September 2026, down 15% in a month and up 29% over three months. TOTTO ranks #6 of 97 Backpacks brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TOTTO use?
Gravity by Benchr identifies totto.es as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records.
What is TOTTO's ad budget?
Gravity by Benchr does not publish a spend figure for TOTTO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Backpacks brands in Spain?
Among Backpacks brands in Spain in the Gravity by Benchr index, TOTTO ranks #6 of 97 by estimated traffic. Its closest competitors on the same market are Samsonite, Porta, House of Samsonite Mexico, American Tourister, jansport.com.ar. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TOTTO.