Brand page · Personal Care · United States
Toups and Co Organics: 74.9K visits a month, 326 active Meta ads, Gravity score 627.
Toups and Co Organics — Toups and Co Organics is a beauty brand that sells organic and natural skincare and makeup products including tallow balm, baby shampoo, organic bath wash, and gluten-free makeup. In September 2026 toupsandco.com drew an estimated 74.9K visits, up 28% on the month before. It ranks #998 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Toups and Co Organics is a beauty brand that sells organic and natural skincare and makeup products including tallow balm, baby shampoo, organic bath wash, and gluten-free makeup.
01 · Traffic
How much traffic Toups and Co Organics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Toups and Co Organics drew an estimated 74.9K visits in September 2026, up 28% on the month before and up 2% over three months.
- Worldwide#120,228of 4.5M sites · Top 5%
- In United States#39,131of 1.2M sites · Top 5%
- Personal Care, worldwide#5,969of 215,119 brands · Top 5%
- Personal Care, United States#998of 33,626 brands · Top 5%
74.9K
estimated visits in September
1 mo ▲ +27.6%4 mo ▲ +2.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Toups and Co Organics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Toups and Co Organics holds 2.8 out of 5 on Trustpilot over 4 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 75% one star.
Beauty Product Supplier Cosmetics Store Beauty Supply Store Beauty Products Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Toups and Co Organics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Toups and Co Organics sells on Shopify, 98% of its catalogue in stock. The best seller is Toups Shipping Protection, at US$0.75–US$74.25, followed by Tallow Lip Love and Liquid Foundation.
#1Toups Shipping ProtectionToups and Co OrganicsUS$0.75–US$74.25In stock
#2Tallow Lip LoveToups and Co OrganicsUS$6.00In stock
#3Liquid FoundationToups and Co OrganicsUS$50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Toups and Co Organics in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 91% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$52.00
- Currency
- USD
04 · Ads
What Toups and Co Organics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Toups and Co Organics runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2022 (image, text, video).
Here for this season only.Toups and Co Organics6 Oct 2026image
Add to Cart: Mistletoe BalmToups and Co Organics6 Oct 2026image
Notice the DifferenceToups and Co Organics6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Emilie Toupsverified
Text ad20 Oct 2026Emilie Toupsverified
Text ad20 Oct 2026宛盛兰verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Toups and Co Organics.
The creators who tag @toupsandcoorganics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @toupsandcoorganics on Instagram, led by Rachel | toxin free advocate (19.7K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRachel | toxin free advocate@notoxinmama · 🇺🇸 US | Health medicine Creator | 19.7K | — | 3 | Tagged @toupsandcoorganics |
06 · Competitors according to Gravity
Who Toups and Co Organics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Toups and Co Organics among Personal Care brands in United States. The closest is Fable Beauty, then Aromaconcepts, JAFRA Cosmetics, Bondi Sands, SAESKYN, SUNGBOON EDITOR.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fable Beautyfablebeauty.com | |||||||
| Aromaconceptsaromaconcepts.com | |||||||
| JAFRA Cosmeticsjafra.com | |||||||
| Bondi Sandsbondisands.com | |||||||
| SAESKYNsaeskyn.com | |||||||
| SUNGBOON EDITORsungbooneditor.com |
07 · Company
The company behind Toups and Co Organics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Toups and Co Organics is a company based in Fairhope, United States, on a domain registered in January 2018. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Fairhope
- Founded
- Data not available
- Domain registered
- 3 Jan 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toupsandco.com · Shopify · USD
- Catalogue
- 107 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Toups and Co Organics
What people ask Google about Toups and Co Organics.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Toups and Co Organics legit or a scam?
According to Gravity by Benchr, Toups and Co Organics is a brand based in Fairhope, United States: its website has existed since January 2018, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 133,091 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Toups and Co Organics known for?
Toups and Co Organics is a beauty brand that sells organic and natural skincare and makeup products including tallow balm, baby shampoo, organic bath wash, and gluten-free makeup. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Toups and Co Organics prices: how much is it?
Toups and Co Organics' best seller, Toups Shipping Protection, sells from US$0.75 to US$74.25 on toupsandco.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check toupsandco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Toups and Co Organics discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Toups and Co Organics advertises on Facebook and Instagram and on Google, where its offers often run. Check toupsandco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Toups and Co Organics?
Toups and Co Organics sells on its own website, toupsandco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Toups and Co Organics?
Gravity by Benchr records a company based in Fairhope, United States, whose domain was registered in 2018, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Toups and Co Organics growing?
Yes. Gravity by Benchr estimates about 74,900 visits to toupsandco.com in September 2026, up 28% in a month and up 2% over three months. Toups and Co Organics ranks #998 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Toups and Co Organics use?
Gravity by Benchr identifies toupsandco.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Toups and Co Organics spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Toups and Co Organics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Toups and Co Organics ranks #998 of 33,626 by estimated traffic. Its closest competitors on the same market are Fable Beauty, Aromaconcepts, JAFRA Cosmetics, Bondi Sands, SAESKYN. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Toups and Co Organics.