Brand page · Jewelry · Spain
TOUS: 1.7M visits a month, 26 active Meta ads.
TOUS — TOUS is a jewelry, accessories and fashion firm based in Catalonia, Spain that operates as a global brand present in more than 50 countries with more than 700 stores. In September 2026 tous.com drew an estimated 1.7M visits, down 10% on the month before. It ranks #1 of 1,774 Jewelry brands in Spain and holds a 4.2 Trustpilot rating over 17,677 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
TOUS is a jewelry, accessories and fashion firm based in Catalonia, Spain that operates as a global brand present in more than 50 countries with more than 700 stores.
01 · Traffic
How much traffic TOUS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TOUS drew an estimated 1.7M visits in September 2026, down 10% on the month before and down 14% over three months.
- Worldwide#9,598of 4.5M sites · Top 1%
- In Spain#219of 115K sites · Top 1%
- Jewelry, worldwide#91of 132,285 brands · Top 1%
- Jewelry, Spain#1of 1,774 brands · Top 1%
1.7M
estimated visits in September
1 mo ▼ −10.0%4 mo ▼ −13.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TOUS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TOUS holds 4.2 out of 5 on Trustpilot over 17,677 reviews, 14,223 of them in the last twelve months: 67% of customers give five stars and 14% one star. That volume places TOUS in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, TOUS scores 4.3 over 17 reviews.
Jewelry Store Jewelry Designer Jewellery Manufacturer Bag Shop Bags and Luggage Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TOUS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read TOUS's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places TOUS in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What TOUS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TOUS runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Renueva tu joyeroTous Jewelry7 Oct 2026image
Completa tu lookTous Jewelry7 Oct 2026image
Descubre las novedadesTous Jewelry7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Rolex España S.A.verified
Text ad21 Oct 2026ТОВАРИСТВО З ОБМЕЖЕНОЮ ВІДПОВІДАЛЬНІСТЮ "ЦИФРОВЕ ПАРТНЕРСТВО"verified
Text ad21 Oct 2026ТОВ “КАЛПА”verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TOUS.
The creators who tag @tousjewelry on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tousjewelry on Instagram, led by dafnne ☻ (24.6K followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ddafnne ☻@dafnnessence · 🇲🇽 MX | Fashion style luxury Creator | 24.6K | 2.1% | 9 | Tagged @tousjewelry |
06 · Competitors according to Gravity
Who TOUS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TOUS among Jewelry brands in Spain. The closest is Bijou Brigitte, then Avalore Jewelry, moltoamoreco.com, Katie Loxton, Terrana, Consuela.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bijou Brigittebijou-brigitte.com | |||||||
| Avalore Jewelryavalore-jewelry.com | |||||||
| moltoamoreco.commoltoamoreco.com | |||||||
| Katie Loxtonkatieloxton.com | |||||||
| Terranaterrana.in | |||||||
| Consuelaconsuelastyle.com |
07 · Company
The company behind TOUS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TOUS is a company based in Spain, founded in 1920 according to LinkedIn, on a domain registered in August 1997. It employs about 2,854 people, is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇸 Spain
- Founded
- 1920, per LinkedIn
- Domain registered
- 4 Aug 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,854 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tous.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TOUS
What people ask Google about TOUS.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TOUS legit?
According to Gravity by Benchr, TOUS is a brand based in Spain: its website has existed since August 1997, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 2,854 people on LinkedIn, it has 2,132,423 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
TOUS reviews: is it worth it?
Customers rate TOUS 4.2 out of 5 on Trustpilot over 17,677 reviews, 14,223 of them in the last twelve months: 67% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, TOUS scores 4.3 over 17 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is TOUS?
TOUS is a jewelry, accessories and fashion firm based in Catalonia, Spain that operates as a global brand present in more than 50 countries with more than 700 stores. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
TOUS promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: TOUS advertises on Facebook and Instagram and on Google, where its offers often run. Check tous.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy TOUS?
TOUS sells on its own website, tous.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind TOUS?
Gravity by Benchr records a company based in Spain, founded in 1920 according to LinkedIn, on a domain registered in 1997, with 2,854 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is TOUS doing well?
Not at the moment. Gravity by Benchr estimates about 1,673,500 visits to tous.com in September 2026, down 10% in a month and down 14% over three months. TOUS ranks #1 of 1,774 Jewelry brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TOUS use?
Gravity by Benchr identifies tous.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is TOUS' ad budget?
Gravity by Benchr does not publish a spend figure for TOUS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Spain?
Among Jewelry brands in Spain in the Gravity by Benchr index, TOUS ranks #1 of 1,774 by estimated traffic. Its closest competitors on the same market are Bijou Brigitte, Avalore Jewelry, moltoamoreco.com, Katie Loxton, Terrana. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TOUS.