Brand page · Jewelry · Netherlands
TOV Essentials: 125K visits a month, 392 active Meta ads, Gravity score 679.
TOV Essentials — TOV Essentials is a brand that creates solid gold jewellery for women, offering 14K and 18K gold pieces that are never plated and come with a certificate of authenticity. In September 2026 tovessentials.com drew an estimated 125K visits, down 33% on the month before. It ranks #29 of 2,456 Jewelry brands in Netherlands and holds a 4.3 Trustpilot rating over 1,270 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 25 peers: Jewelry brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
TOV Essentials is a brand that creates solid gold jewellery for women, offering 14K and 18K gold pieces that are never plated and come with a certificate of authenticity.
01 · Traffic
How much traffic TOV Essentials gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TOV Essentials drew an estimated 125K visits in September 2026, down 33% on the month before and up 36% over three months.
- Worldwide#77,434of 4.5M sites · Top 5%
- In Germany#3,511of 184K sites · Top 5%
- Jewelry, worldwide#1,620of 132,285 brands · Top 5%
- Jewelry, Germany#29of 2,456 brands · Top 5%
125K
estimated visits in September
1 mo ▼ −32.9%4 mo ▲ +36.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TOV Essentials.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TOV Essentials holds 4.3 out of 5 on Trustpilot over 1,270 reviews, 754 of them in the last twelve months: 80% of customers give five stars and 13% one star. That volume places TOV Essentials in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TOV Essentials sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TOV Essentials sells on Shopify, 98% of its catalogue in stock. The best seller is Essential Initial Letter Bracelet, at €199.00, followed by Twisted Rope Bracelet and Essential Initial Letter Necklace.
#1Essential Initial Letter BraceletTOV Essentials€199.00In stock
#2Twisted Rope BraceletTOV Essentials€419.00In stock
#3Essential Initial Letter NecklaceTOV Essentials€269.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places TOV Essentials in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 52% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$612.10
- Currency
- EUR
04 · Ads
What TOV Essentials is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TOV Essentials runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2023 (image, text, video).
Äkta guldTOV ESSENTIALS6 Oct 2026video
Twisted Rope BraceletTOV ESSENTIALS6 Oct 2026video
Äkta guldTOV ESSENTIALS6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026TOV Essentials B.V.verified
Text ad20 Oct 2026TOV Essentials B.V.verified
Text ad20 Oct 2026TOV Essentials B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TOV Essentials.
The creators who tag @tovessentials on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tovessentials on Instagram, led by YUNG DEMI (22.9K followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| YYUNG DEMI@yung.demi · INTL | Beauty cosmetics skincare Creator | 22.9K | 1.9% | 2 | Tagged @tovessentials |
06 · Competitors according to Gravity
Who TOV Essentials competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TOV Essentials among Jewelry brands in Netherlands. The closest is CaratLane - A TATA Product, then Baby Gold, Carat Crush, NORM JEWELS, Ferkos Fine Jewelry, Mia by Tanishq.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CaratLane - A TATA Productcaratlane.us | |||||||
| Baby Goldbabygold.com | |||||||
| Carat Crushcaratcrush.in | |||||||
| NORM JEWELSnormjewels.com | |||||||
| Ferkos Fine Jewelryferkosfinejewelry.com | |||||||
| Mia by Tanishqmiabytanishq.com |
07 · Company
The company behind TOV Essentials.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TOV Essentials is a company based in Groningen, Netherlands, founded in 2023 according to LinkedIn, on a domain registered in May 2008. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Groningen
- Founded
- 2023, per LinkedIn
- Domain registered
- 27 May 2008
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tovessentials.com · Shopify · EUR
- Catalogue
- 148 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TOV Essentials
What people ask Google about TOV Essentials.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TOV Essentials legit or a scam?
According to Gravity by Benchr, TOV Essentials is a brand based in Groningen, Netherlands: its website has existed since May 2008, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 24,111 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
TOV Essentials reviews
Customers rate TOV Essentials 4.3 out of 5 on Trustpilot over 1,270 reviews, 754 of them in the last twelve months: 80% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is TOV Essentials?
TOV Essentials is a brand that creates solid gold jewellery for women, offering 14K and 18K gold pieces that are never plated and come with a certificate of authenticity. Gravity by Benchr classifies it under Jewelry, with Earrings making up 29% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
TOV Essentials prices: how much is it?
TOV Essentials' best seller, Essential Initial Letter Bracelet, sells €199.00 on tovessentials.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check tovessentials.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
TOV Essentials promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: TOV Essentials advertises on Facebook and Instagram and on Google, where its offers often run. Check tovessentials.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy TOV Essentials?
TOV Essentials sells on its own website, tovessentials.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind TOV Essentials?
Gravity by Benchr records a company based in Groningen, Netherlands, founded in 2023 according to LinkedIn, on a domain registered in 2008, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is TOV Essentials growing?
Yes. Gravity by Benchr estimates about 125,400 visits to tovessentials.com in September 2026, down 33% in a month and up 36% over three months. TOV Essentials ranks #29 of 2,456 Jewelry brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TOV Essentials use?
Gravity by Benchr identifies tovessentials.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is TOV Essentials' ad budget?
Gravity by Benchr does not publish a spend figure for TOV Essentials on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Netherlands?
Among Jewelry brands in Netherlands in the Gravity by Benchr index, TOV Essentials ranks #29 of 2,456 by estimated traffic. Its closest competitors on the same market are CaratLane - A TATA Product, Baby Gold, Carat Crush, NORM JEWELS, Ferkos Fine Jewelry. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TOV Essentials.