Brand page · Vehicles · New Zealand
Toyota: 299K visits a month, 48 active Meta ads.
Toyota — Toyota New Zealand Limited is the New Zealand subsidiary of the Japanese multinational automotive manufacturer Toyota, selling new cars, utes, SUVs and hybrids to New Zealand customers. In September 2026 toyota.co.nz drew an estimated 299K visits, down 19% on the month before. It ranks #1 of 58 Vehicles brands in New Zealand and holds a 2.1 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Toyota New Zealand Limited is the New Zealand subsidiary of the Japanese multinational automotive manufacturer Toyota, selling new cars, utes, SUVs and hybrids to New Zealand customers.
01 · Traffic
How much traffic Toyota gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Toyota drew an estimated 299K visits in September 2026, down 19% on the month before and down 27% over three months.
- Worldwide#37,647of 4.5M sites · Top 1%
- In New Zealand#120of 26.3K sites · Top 1%
- Vehicles, worldwide#282of 39,400 brands · Top 1%
- Vehicles, New Zealand#1of 58 brands · Top 5%
299K
estimated visits in September
1 mo ▼ −19.1%4 mo ▼ −26.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Toyota.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Toyota holds 2.1 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 90% one star.
Auto Parts Store Car Dealer Toyota Dealer Used Car Dealer Car Service Car Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Toyota sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Toyota's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Toyota in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Toyota is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Toyota runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
New-Gen RAV4 PHEVToyota New Zealand6 Oct 2026video
Explore the range.Toyota New Zealand6 Oct 2026image
New-Gen RAV4 PHEVToyota New Zealand6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Pacific Automotive Group Limitedverified
Text ad21 Oct 2026Miles Limitedverified
Image ad21 Oct 2026Rutherford & Bond Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Toyota.
The creators who tag @toyota_nz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @toyota_nz on Instagram, led by Toyota 4X4 New Zealand (21.9K followers, 27.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TToyota 4X4 New Zealand@toyota4x4_nz · 🇳🇿 NZ | Automotive mobility Creator | 21.9K | 27.8% | 12 | Tagged @toyota_nz |
06 · Competitors according to Gravity
Who Toyota competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Toyota among Vehicles brands in New Zealand. The closest is Toyota, then Toyota Казахстан, Toyota Guatemala, NISSAN, Nissan, Ford Motor Company.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Toyotatoyotacr.com | |||||||
| Toyota Казахстанtoyotakz.com | |||||||
| Toyota Guatemalatoyota.com.gt | |||||||
| NISSANnissan.com.tr | |||||||
| Nissannissan.co.id | |||||||
| Ford Motor Companyford.ca |
07 · Company
The company behind Toyota.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Toyota is a company based in New Zealand, founded in 1966 according to LinkedIn, on a domain registered in March 1997. It employs about 258 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand
- Founded
- 1966, per LinkedIn
- Domain registered
- 11 Mar 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 258 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toyota.co.nz
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Toyota
What people ask Google about Toyota.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Toyota a legit company?
According to Gravity by Benchr, Toyota is a brand based in New Zealand: its website has existed since March 1997, it employs 258 people on LinkedIn, it has 76,971 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Toyota?
Customers rate Toyota 2.1 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 0% give five stars, 90% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Toyota?
Toyota New Zealand Limited is the New Zealand subsidiary of the Japanese multinational automotive manufacturer Toyota, selling new cars, utes, SUVs and hybrids to New Zealand customers. Gravity by Benchr classifies it under Vehicles. Source: Gravity by Benchr product classification.
Toyota promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Toyota advertises on Facebook and Instagram and on Google, where its offers often run. Check toyota.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Toyota?
Gravity by Benchr records a company based in New Zealand, founded in 1966 according to LinkedIn, on a domain registered in 1997, with 258 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Toyota growing?
Not at the moment. Gravity by Benchr estimates about 298,900 visits to toyota.co.nz in September 2026, down 19% in a month and down 27% over three months. Toyota ranks #1 of 58 Vehicles brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Toyota spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Toyota on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicles brands in New Zealand?
Among Vehicles brands in New Zealand in the Gravity by Benchr index, Toyota ranks #1 of 58 by estimated traffic. Its closest competitors on the same market are Toyota, Toyota Казахстан, Toyota Guatemala, NISSAN, Nissan. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Toyota.