Brand page · Vehicles
Toyota: 21.6M visits a month, 1,192 active Meta ads.
Toyota — Toyota is a Japanese multinational automotive manufacturer that sells cars, trucks, SUVs, hybrids and minivans. In September 2026 toyota.com drew an estimated 21.6M visits, down 11% on the month before. It ranks #1 of 580 Vehicles brands and holds a 2.1 Trustpilot rating over 80 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Toyota is a Japanese multinational automotive manufacturer that sells cars, trucks, SUVs, hybrids and minivans.
01 · Traffic
How much traffic Toyota gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Toyota drew an estimated 21.6M visits in September 2026, down 11% on the month before and down 4% over three months.
- Worldwide#1,008of 4.5M sites · Top 1%
- In United States#398of 1.2M sites · Top 1%
- Vehicles, worldwide#3of 39,400 brands · Top 1%
- Vehicles, United States#1of 580 brands · Top 1%
21.6M
estimated visits in September
1 mo ▼ −10.6%4 mo ▼ −3.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Toyota.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Toyota holds 2.1 out of 5 on Trustpilot over 80 reviews, 16 of them in the last twelve months: 30% of customers give five stars and 50% one star. That volume places Toyota in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Toyota Dealer Car Manufacturer Auto Market Car Dealer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Toyota sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Toyota's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Toyota in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Toyota is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Toyota runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
Toyota USA7 Oct 2026video
Gear up for fall.Toyota USA7 Oct 2026image
Outlast. Outlive. | ToyotaToyota USA7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Northern California Toyota Dealers Advertising Associationverified
Text ad21 Oct 2026Toyota Motor Sales USA Incverified
Text ad21 Oct 2026Saatchi & Saatchi North America, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Toyota.
The creators who tag @toyotausa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @toyotausa on Instagram, led by David (18.8K followers, 57.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDavid@tacolantern · 🇺🇸 US | Automotive mobility Creator | 18.8K | 57.5% | 17 | Tagged @toyotausa |
06 · Competitors according to Gravity
Who Toyota competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Toyota among Vehicles brands. The closest is Nissan USA, then Ford®, Hyundai, Honda Canada, Kia Canada, volkswagen.hu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nissan USAnissanusa.com | |||||||
| Ford®ford.com | |||||||
| Hyundaihyundai.co.uk | |||||||
| Honda Canadahonda.ca | |||||||
| Kia Canadakia.ca | |||||||
| volkswagen.huvolkswagen.hu |
07 · Company
The company behind Toyota.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Toyota is an e-commerce brand, on a domain registered in December 1994.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
- 29 Dec 1994
- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
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- Own store
- toyota.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Toyota
What people ask Google about Toyota.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Toyota legit?
According to Gravity by Benchr, Toyota is a brand: its website has existed since December 1994, it has 3,014,669 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Toyota reviews: is it worth it?
Customers rate Toyota 2.1 out of 5 on Trustpilot over 80 reviews, 16 of them in the last twelve months: 30% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Toyota known for?
Toyota is a Japanese multinational automotive manufacturer that sells cars, trucks, SUVs, hybrids and minivans. Gravity by Benchr classifies it under Vehicles. Source: Gravity by Benchr product classification.
Toyota promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Toyota advertises on Facebook and Instagram and on Google, where its offers often run. Check toyota.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Toyota?
Gravity by Benchr records a company, whose domain was registered in 1994. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Toyota doing well?
Not at the moment. Gravity by Benchr estimates about 21,591,300 visits to toyota.com in September 2026, down 11% in a month and down 4% over three months. Toyota ranks #1 of 580 Vehicles brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Toyota spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Toyota on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicles brands?
Among Vehicles brands in the Gravity by Benchr index, Toyota ranks #1 of 580 by estimated traffic. Its closest competitors on the same market are Nissan USA, Ford®, Hyundai, Honda Canada, Kia Canada. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Toyota.