Brand page · Agriculture · United States
Tractor Supply Co.: 25.4M visits a month, 350 active Meta ads.
Tractor Supply Co. — Tractor Supply Co. is a rural lifestyle retailer that sells farm supplies, pet and animal feed, clothing, tools, fencing, and other products for recreational farmers, ranchers, homeowners, gardeners, and pet enthusiasts. In September 2026 tractorsupply.com drew an estimated 25.4M visits, down 1% on the month before. It ranks #1 of 526 Agriculture brands in United States and holds a 1.7 Trustpilot rating over 736 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Tractor Supply Co. is a rural lifestyle retailer that sells farm supplies, pet and animal feed, clothing, tools, fencing, and other products for recreational farmers, ranchers, homeowners, gardeners, and pet enthusiasts.
01 · Traffic
How much traffic Tractor Supply Co. gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tractor Supply Co. drew an estimated 25.4M visits in September 2026, down 1% on the month before and down 9% over three months.
- Worldwide#850of 4.5M sites · Top 1%
- In United States#344of 1.2M sites · Top 1%
- Agriculture, worldwide#1of 6,801 brands · Top 1%
- Agriculture, United States#1of 526 brands · Top 1%
25.4M
estimated visits in September
1 mo ▼ −0.9%4 mo ▼ −8.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Tractor Supply Co..
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tractor Supply Co. holds 1.7 out of 5 on Trustpilot over 736 reviews, 206 of them in the last twelve months: 18% of customers give five stars and 72% one star. That volume places Tractor Supply Co. in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Tractor Supply Co. sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Tractor Supply Co.'s catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Tractor Supply Co. in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Tractor Supply Co. is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tractor Supply Co. runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Complete Your Fall WardrobeTractor Supply Co.7 Oct 2026video
Built For Long DaysTractor Supply Co.7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Tractor Supply Companyverified
Text ad21 Oct 2026Tractor Supply Companyverified
Text ad21 Oct 2026Tractor Supply Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Tractor Supply Co..
The creators who tag @tractorsupply on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tractorsupply on Instagram, led by Jessica Hochschild (21.1K followers, 29.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJessica Hochschild@fairytalefeathersfarm · 🇺🇸 US | Pets nature Creator | 21.1K | 29.3% | 10 | Tagged @tractorsupply |
06 · Competitors according to Gravity
Who Tractor Supply Co. competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tractor Supply Co. among Agriculture brands in United States. The closest is C-A-L Ranch, then atwoods.com, farmandhomesupply.com, Wilco Farm Stores, UFA, Farmlands.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| C-A-L Ranchcalranch.com | |||||||
| atwoods.comatwoods.com | |||||||
| farmandhomesupply.comfarmandhomesupply.com | |||||||
| Wilco Farm Storesfarmstore.com | |||||||
| UFAufa.com | |||||||
| Farmlandsshop.farmlands.co.nz |
07 · Company
The company behind Tractor Supply Co..
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tractor Supply Co. is a company based in United States, on a domain registered in September 1997. It employs about 21,973 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 30 Sept 1997
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21,973 on LinkedIn
- Funding stage
- Ipo
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tractorsupply.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tractor Supply Co.
What people ask Google about Tractor Supply Co..
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tractor Supply Co. legit or a scam?
According to Gravity by Benchr, Tractor Supply Co. is a brand based in United States: its website has existed since September 1997, it employs 21,973 people on LinkedIn, it has 294,994 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Tractor Supply Co. reviews
Customers rate Tractor Supply Co. 1.7 out of 5 on Trustpilot over 736 reviews, 206 of them in the last twelve months: 18% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Tractor Supply Co.?
Tractor Supply Co. is a rural lifestyle retailer that sells farm supplies, pet and animal feed, clothing, tools, fencing, and other products for recreational farmers, ranchers, homeowners, gardeners, and pet enthusiasts. Gravity by Benchr classifies it under Agriculture. Source: Gravity by Benchr product classification.
Tractor Supply Co. promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Tractor Supply Co. advertises on Facebook and Instagram and on Google, where its offers often run. Check tractorsupply.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Tractor Supply Co.?
Gravity by Benchr records a company based in United States, whose domain was registered in 1997, with 21,973 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Tractor Supply Co. doing well?
Not at the moment. Gravity by Benchr estimates about 25,425,300 visits to tractorsupply.com in September 2026, down 1% in a month and down 9% over three months. Tractor Supply Co. ranks #1 of 526 Agriculture brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Tractor Supply Co.'s ad budget?
Gravity by Benchr does not publish a spend figure for Tractor Supply Co. on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Agriculture brands in United States?
Among Agriculture brands in United States in the Gravity by Benchr index, Tractor Supply Co. ranks #1 of 526 by estimated traffic. Its closest competitors on the same market are C-A-L Ranch, atwoods.com, farmandhomesupply.com, Wilco Farm Stores, UFA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tractor Supply Co..