Brand page · Outdoor Recreation · Denmark

Transition Zone Top 5% worldwide Top 10% in Denmark Top 5% in Outdoor Recreation Top 20% in Outdoor Recreation in Denmark
transition-zone.com·🇩🇰 Aarhus C, Denmark· Shopify·Since 2022

Transition Zone: 39.3K visits a month, 18 active Meta ads, Gravity score 497.

Transition Zone — Transition Zone is a Danish triathlon retailer that sells equipment for swimmers, cyclists, and runners, targeting beginners, recreational athletes, and elite athletes with multiple product options in each category. In September 2026 transition-zone.com drew an estimated 39.3K visits, down 27% on the month before. It ranks #44 of 361 Outdoor Recreation brands in Denmark and holds a 4.7 Trustpilot rating over 283 reviews.

transition-zone.com@transition.zone 3.6KFacebookLinkedIn 66Trustpilot 4.7Meta Ad Library 18

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
39.3K
−27% vs. August 2026
Instagram followers
3.6K
478 posts · @transition.zone
Trustpilot
4.7
283 reviews · 57 in 12 months
Meta ads
18
active · on Google since 2023
Products
87%
in stock · 495 collections
Rank in Denmark
#44
of 361 in Outdoor Recreation
LinkedIn
66
followers · 8 employees
Earned media value
€278.9
per month, Instagram

Gravity score

497/ 1000 · 8 of 10 indicators rated
Brand Power597
Momentum449
Performance444

Percentiles within 44 peers: Outdoor Recreation brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Transition Zone is a Danish triathlon retailer that sells equipment for swimmers, cyclists, and runners, targeting beginners, recreational athletes, and elite athletes with multiple product options in each category.

01 · Traffic

How much traffic Transition Zone gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Transition Zone drew an estimated 39.3K visits in September 2026, down 27% on the month before and down 26% over three months.

  • Worldwide#208,724of 4.5M sites · Top 5%
  • In Denmark#1,197of 21.4K sites · Top 10%
  • Outdoor Recreation, worldwide#4,712of 101,136 brands · Top 5%
  • Outdoor Recreation, Denmark#44of 361 brands · Top 20%
Monthly visitssource Sept 2026

39.3K

estimated visits in September

1 mo ▼ −26.8%4 mo ▼ −26.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Transition Zone.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Transition Zone holds 4.7 out of 5 on Trustpilot over 283 reviews, 57 of them in the last twelve months: 96% of customers give five stars and 1% one star. That volume places Transition Zone in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.

Trustpilotclaimed page · read 21 Oct 2026
4.7TrustScore · 283 reviews · 57 in 12 months
Top 20% review volumeTop 20% rating quality
5 ★96%
4 ★2%
3 ★0%
2 ★0%
1 ★1%

Bike Accessories Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Transition Zone sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Transition Zone sells on Shopify, 87% of its catalogue in stock. The best seller is Zone3 Number Belt, at DKK 89.00, followed by Nduranz Nrgy Unit Drink Lemon | 1200g - Best Before December 2026 and Mixbike CO2 cartridges 16g with thread.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cycling54%
Swimwear7%
Boating & Water Sports7%
Activewear6%

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation67%
Clothing18%
Shoes5%
Health Care2%
Clothing Accessories1%

The dominant category places Transition Zone in its comparison group.

Prices and ratingsstore data
Average rating
4.83 / 5
Rated products
4% of the catalogue
In stock
87%
Upper price quartile
US$179.66
Currency
DKK

05 · Influencers

Who talks about Transition Zone.

The creators who tag @transition.zone on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @transition.zone · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Transition Zone competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Transition Zone among Outdoor Recreation brands in Denmark. The closest is Cranks, then juhlcycling.dk, Palmares.dk, Multibike, IBKBike, IBKSport.

CompetitorsOutdoor Recreation · Denmark · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Crankscranksandcoffee.dk
juhlcycling.dkjuhlcycling.dk
Palmares.dkpalmares.dk
Multibikemultibike.cl
IBKBikeibkbike.com
IBKSportibksport.eu
Competitors Gravity finds for Transition Zone. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Transition Zone with Cranks

07 · Company

The company behind Transition Zone.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Transition Zone is a company based in Aarhus C, Denmark, founded in 2022 according to LinkedIn, on a domain registered in May 2022. It employs about 8 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇰 Denmark · Aarhus C
Founded
2022, per LinkedIn
Domain registered
12 May 2022
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
8 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
transition-zone.com · Shopify · DKK
Catalogue
495 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Transition Zone

What people ask Google about Transition Zone.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Transition Zone a legit company?

According to Gravity by Benchr, Transition Zone is a brand based in Aarhus C, Denmark: its website has existed since May 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 3,598 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Transition Zone reviews

Customers rate Transition Zone 4.7 out of 5 on Trustpilot over 283 reviews, 57 of them in the last twelve months: 96% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Transition Zone known for?

Transition Zone is a Danish triathlon retailer that sells equipment for swimmers, cyclists, and runners, targeting beginners, recreational athletes, and elite athletes with multiple product options in each category. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 54% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Transition Zone cost?

Transition Zone's best seller, Zone3 Number Belt, sells DKK 89.00 on transition-zone.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check transition-zone.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Transition Zone promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Transition Zone advertises on Facebook and Instagram and on Google, where its offers often run. Check transition-zone.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Transition Zone?

Transition Zone sells on its own website, transition-zone.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Transition Zone?

Gravity by Benchr records a company based in Aarhus C, Denmark, founded in 2022 according to LinkedIn, on a domain registered in 2022, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Transition Zone doing well?

Not at the moment. Gravity by Benchr estimates about 39,300 visits to transition-zone.com in September 2026, down 27% in a month and down 26% over three months. Transition Zone ranks #44 of 361 Outdoor Recreation brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Transition Zone use?

Gravity by Benchr identifies transition-zone.com as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Transition Zone's ad budget?

Gravity by Benchr does not publish a spend figure for Transition Zone on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in Denmark?

Among Outdoor Recreation brands in Denmark in the Gravity by Benchr index, Transition Zone ranks #44 of 361 by estimated traffic. Its closest competitors on the same market are Cranks, juhlcycling.dk, Palmares.dk, Multibike, IBKBike. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Transition Zone.