Brand page · Beds & Accessories · New Zealand
Treasurebox: 255K visits a month, 34 active Meta ads.
Treasurebox — TreasureBox is an online furniture retailer in New Zealand that sells affordable, high-quality furniture for various rooms including bedroom, living room, dining room, office, and home decor. In September 2026 treasurebox.co.nz drew an estimated 255K visits, up 2% on the month before. It ranks #3 of 70 Beds & Accessories brands in New Zealand and holds a 4.2 Trustpilot rating over 14,615 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
TreasureBox is an online furniture retailer in New Zealand that sells affordable, high-quality furniture for various rooms including bedroom, living room, dining room, office, and home decor.
01 · Traffic
How much traffic Treasurebox gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Treasurebox drew an estimated 255K visits in September 2026, up 2% on the month before and up 25% over three months.
- Worldwide#42,753of 4.5M sites · Top 1%
- In New Zealand#138of 26.3K sites · Top 1%
- Beds & Accessories, worldwide#143of 14,534 brands · Top 1%
- Beds & Accessories, New Zealand#3of 70 brands · Top 5%
255K
estimated visits in September
1 mo ▲ +2.4%4 mo ▲ +25.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Treasurebox.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Treasurebox holds 4.2 out of 5 on Trustpilot over 14,615 reviews, 3,159 of them in the last twelve months: 71% of customers give five stars and 9% one star. That volume places Treasurebox in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Furniture Store Office Furniture Store Outdoor Furniture Store Home Improvement Store Bedroom Furniture Store Living Room Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Treasurebox sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Treasurebox sells on Shopify, 52% of its catalogue in stock. The best seller is Siya 120cm Computer Desk with Drawers - Oak, at NZ$134.00, followed by Comfrey 2 Piece Dressing Table with Mirror & Stool Set - White and Tongass Wooden Tallboy 6 Drawers - White.
#1Siya 120cm Computer Desk with Drawers - OakTreasureboxNZ$134.00In stock
#2Comfrey 2 Piece Dressing Table with Mirror & Stool Set - WhiteTreasureboxNZ$323.00In stock
#3Tongass Wooden Tallboy 6 Drawers - WhiteTreasureboxNZ$269.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Treasurebox in its comparison group.
- Average rating
- 4.50 / 5
- Rated products
- 58% of the catalogue
- In stock
- 52%
- Upper price quartile
- US$212.34
- Currency
- NZD
04 · Ads
What Treasurebox is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Treasurebox runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2025 (image, text, video).
Clutter-Free Starts HereTreasureBox13 Oct 2026video
Madilyn 9 Drawer Fabric Tallboy - Rustic BrownTreasureBox10 Oct 2026image
TreasureBoxTreasureBox5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BESTWARE LIMITEDverified
Text ad20 Oct 2026BESTWARE LIMITEDverified
Image ad20 Oct 2026BESTWARE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Treasurebox.
The creators who tag @treasurebox.akl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @treasurebox.akl on Instagram, led by Xenia Traill (11.7K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| XXenia Traill@xeniatraill · 🇳🇿 NZ | Fashion style luxury Creator | 11.7K | 1.2% | 1 | Tagged @treasurebox.akl |
06 · Competitors according to Gravity
Who Treasurebox competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Treasurebox among Beds & Accessories brands in New Zealand. The closest is Br Móveis, then Rapimueble, berkehome.pl, Fantastic Furniture, thehomeandofficestores.co.uk, Furniturebox.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Br Móveisbrmoveis.com.br | |||||||
| Rapimueblerapimueble.com | |||||||
| berkehome.plberkehome.pl | |||||||
| Fantastic Furniturefantasticfurniture.com.au | |||||||
| thehomeandofficestores.co.ukthehomeandofficestores.co.uk | |||||||
| Furnitureboxfurniturebox.co.uk |
07 · Company
The company behind Treasurebox.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Treasurebox is a company based in Auckland, New Zealand, founded in 2012 according to LinkedIn, on a domain registered in April 2013. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Auckland
- Founded
- 2012, per LinkedIn
- Domain registered
- 21 Apr 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- treasurebox.co.nz · Shopify · NZD
- Catalogue
- 313 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Treasurebox
What people ask Google about Treasurebox.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Treasurebox a legit company?
According to Gravity by Benchr, Treasurebox is a brand based in Auckland, New Zealand: its website has existed since April 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 795 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Treasurebox reviews
Customers rate Treasurebox 4.2 out of 5 on Trustpilot over 14,615 reviews, 3,159 of them in the last twelve months: 71% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Treasurebox sell?
TreasureBox is an online furniture retailer in New Zealand that sells affordable, high-quality furniture for various rooms including bedroom, living room, dining room, office, and home decor. Gravity by Benchr classifies it under Beds & Accessories, with Beds & Bed Frames making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Treasurebox cost?
Treasurebox's best seller, Siya 120cm Computer Desk with Drawers - Oak, sells NZ$134.00 on treasurebox.co.nz. 52% of the catalogue is in stock. Gravity does not track prices daily: check treasurebox.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Treasurebox discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Treasurebox advertises on Facebook and Instagram and on Google, where its offers often run. Check treasurebox.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Treasurebox?
Treasurebox sells on its own website, treasurebox.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Treasurebox?
Gravity by Benchr records a company based in Auckland, New Zealand, founded in 2012 according to LinkedIn, on a domain registered in 2013, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Treasurebox doing well?
Yes. Gravity by Benchr estimates about 254,800 visits to treasurebox.co.nz in September 2026, up 2% in a month and up 25% over three months. Treasurebox ranks #3 of 70 Beds & Accessories brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Treasurebox use?
Gravity by Benchr identifies treasurebox.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records.
How much does Treasurebox spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Treasurebox on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in New Zealand?
Among Beds & Accessories brands in New Zealand in the Gravity by Benchr index, Treasurebox ranks #3 of 70 by estimated traffic. Its closest competitors on the same market are Br Móveis, Rapimueble, berkehome.pl, Fantastic Furniture, thehomeandofficestores.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Treasurebox.