Brand page · Books · United Kingdom
Treasure Trails: 67.9K visits a month, 63 active Meta ads, Gravity score 578.
Treasure Trails — Treasure Trails provides fun, healthy and educational leisure activities through self-guided treasure hunts and scavenger hunts across the UK. In September 2026 treasuretrails.co.uk drew an estimated 67.9K visits, down 32% on the month before. It ranks #63 of 2,162 Books brands in United Kingdom and holds a 4.8 Trustpilot rating over 8,177 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 132 peers: Books brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Treasure Trails provides fun, healthy and educational leisure activities through self-guided treasure hunts and scavenger hunts across the UK.
01 · Traffic
How much traffic Treasure Trails gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Treasure Trails drew an estimated 67.9K visits in September 2026, down 32% on the month before and down 28% over three months.
- Worldwide#130,781of 4.5M sites · Top 5%
- In United Kingdom#6,822of 192K sites · Top 5%
- Books, worldwide#1,423of 53,824 brands · Top 5%
- Books, United Kingdom#63of 2,162 brands · Top 5%
67.9K
estimated visits in September
1 mo ▼ −32.1%4 mo ▼ −27.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Treasure Trails.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Treasure Trails holds 4.8 out of 5 on Trustpilot over 8,177 reviews, 1,351 of them in the last twelve months: 82% of customers give five stars and 2% one star. That volume places Treasure Trails in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %. On Google, Treasure Trails scores 4.9 over 14 reviews.
Sightseeing Tour Agency Game Store Tour Agency Toy and Game Manufacturer Hospitality and Tourism School Cultural Tours Provider
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Treasure Trails sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Treasure Trails sells on Shopify, 100% of its catalogue in stock. The best seller is Covent Garden - Seven Dials & Church, at £10.99–£13.99, followed by Cambridge - Old City & Centre and Oxford - City, Colleges & Castle.
#1Covent Garden - Seven Dials & ChurchTreasure Trails£10.99–£13.99In stock
#2Cambridge - Old City & CentreTreasure Trails£10.99–£13.99In stock
#3Oxford - City, Colleges & CastleTreasure Trails£10.99–£13.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Treasure Trails in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 9% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$14.55
- Currency
- GBP
04 · Ads
What Treasure Trails is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Treasure Trails runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
Your Next Family Adventure Starts HereTreasure Trails5 Oct 2026image
Put Your Detective Skills to the TestTreasure Trails5 Oct 2026image
Make More of Where You ExploreTreasure Trails5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Armstrong Best Ltdverified
Text ad20 Oct 2026Armstrong Best Ltdverified
Text ad20 Oct 2026Armstrong Best Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Treasure Trails.
The creators who tag @treasuretrailsuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @treasuretrailsuk on Instagram, led by Angie | Dog Friendly Scotland | Travel & Tips (25.6K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAngie | Dog Friendly Scotland | Travel & Tips@scotland_sidebyside_ · 🇬🇧 GB | Travel tourism exploration Creator | 25.6K | 0.7% | 1 | Tagged @treasuretrailsuk |
06 · Competitors according to Gravity
Who Treasure Trails competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Treasure Trails among Books brands in United Kingdom. The closest is Gollancz, then Classic Novels, Letterland, Orbit Bookstore, Collins, Haynes Manuals United Kingdom.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gollanczstore.gollancz.co.uk | |||||||
| Classic Novelshardbacknovels.com | |||||||
| Letterlandletterland.com | |||||||
| Orbit Bookstorestore.orbit-books.co.uk | |||||||
| Collinscollins.co.uk | |||||||
| Haynes Manuals United Kingdomuk.haynes.com |
07 · Company
The company behind Treasure Trails.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Treasure Trails is a company based in Truro, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in March 2004. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Truro
- Founded
- 2004, per LinkedIn
- Domain registered
- 23 Mar 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- treasuretrails.co.uk · Shopify · GBP
- Catalogue
- 87 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Treasure Trails
What people ask Google about Treasure Trails.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Treasure Trails legit?
According to Gravity by Benchr, Treasure Trails is a brand based in Truro, United Kingdom: its website has existed since March 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 12,730 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Treasure Trails reviews: is it worth it?
Customers rate Treasure Trails 4.8 out of 5 on Trustpilot over 8,177 reviews, 1,351 of them in the last twelve months: 82% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Treasure Trails scores 4.9 over 14 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Treasure Trails sell?
Treasure Trails provides fun, healthy and educational leisure activities through self-guided treasure hunts and scavenger hunts across the UK. Gravity by Benchr classifies it under Books, with Subscription Services making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Treasure Trails cost?
Treasure Trails' best seller, Covent Garden - Seven Dials & Church, sells from £10.99 to £13.99 on treasuretrails.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check treasuretrails.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Treasure Trails promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Treasure Trails advertises on Facebook and Instagram and on Google, where its offers often run. Check treasuretrails.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Treasure Trails?
Treasure Trails sells on its own website, treasuretrails.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Treasure Trails?
Gravity by Benchr records a company based in Truro, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in 2004, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Treasure Trails growing?
Not at the moment. Gravity by Benchr estimates about 67,900 visits to treasuretrails.co.uk in September 2026, down 32% in a month and down 28% over three months. Treasure Trails ranks #63 of 2,162 Books brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Treasure Trails use?
Gravity by Benchr identifies treasuretrails.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Treasure Trails spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Treasure Trails on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands in United Kingdom?
Among Books brands in United Kingdom in the Gravity by Benchr index, Treasure Trails ranks #63 of 2,162 by estimated traffic. Its closest competitors on the same market are Gollancz, Classic Novels, Letterland, Orbit Bookstore, Collins. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Treasure Trails.