Brand page · Jewelry · Australia
Tree of Life: 198K visits a month, 18 active Meta ads, Gravity score 543.
Tree of Life — Tree of Life is an Australian bohemian fashion brand that sells clothing, jewelry, and homewares. The brand sources textiles and handicrafts from across the world. In September 2026 treeoflife.com.au drew an estimated 198K visits, down 17% on the month before. It ranks #29 of 4,011 Jewelry brands in Australia and holds a 2.8 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 61 peers: Jewelry brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Tree of Life is an Australian bohemian fashion brand that sells clothing, jewelry, and homewares. The brand sources textiles and handicrafts from across the world.
01 · Traffic
How much traffic Tree of Life gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tree of Life drew an estimated 198K visits in September 2026, down 17% on the month before and down 14% over three months.
- Worldwide#52,964of 4.5M sites · Top 5%
- In Australia#1,088of 105K sites · Top 5%
- Jewelry, worldwide#991of 132,285 brands · Top 1%
- Jewelry, Australia#29of 4,011 brands · Top 1%
198K
estimated visits in September
1 mo ▼ −17.3%4 mo ▼ −14.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Tree of Life.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tree of Life holds 2.8 out of 5 on Trustpilot over 10 reviews, 5 of them in the last twelve months: 40% of customers give five stars and 50% one star.
Clothing Store Fashion Accessories Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Tree of Life sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Tree of Life sells on Shopify, 100% of its catalogue in stock. The best seller is Recycled Sari Bag, at A$2.00, followed by Gift Card and Satya Nag Champa Incense 15gm.
#1Recycled Sari BagTree of LifeA$2.00In stock
#2Gift CardTree of LifeA$10.00–A$200.00In stock
#3Satya Nag Champa Incense 15gmTree of LifeA$3.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Tree of Life in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 18% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$55.76
- Currency
- AUD
04 · Ads
What Tree of Life is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tree of Life runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2023 (image, text, video).
Daydreaming in the mountains ☁️ Our Boudoir Top & Skirt are made for moments like this 🩷Tree of Life6 Oct 2026video
A wardrobe full on sunshine 🌞 latest to our Made in Nepal capsule as seen on our Tree fairy @winnie_littlefield 🌀Tree of Life6 Oct 2026video
Shop Farmer's Daughter CollectionTree of Life5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad8 Oct 2026White Cloud Trading Pty Ltdverified
Text ad8 Oct 2026White Cloud Trading Pty Ltdverified
Text ad8 Oct 2026White Cloud Trading Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Tree of Life.
The creators who tag @treeoflife_love on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @treeoflife_love on Instagram, led by Greta (10.3K followers, 5.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGreta@gretastanley · 🇦🇺 AU | Music concerts dance Creator | 10.3K | 5.5% | 7 | Tagged @treeoflife_love |
06 · Competitors according to Gravity
Who Tree of Life competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tree of Life among Jewelry brands in Australia. The closest is Earthbound, then Three Bird Nest, The TwoSisters, LotusAndLuna, Toonzshop, CHICWISH.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Earthboundearthboundtrading.com | |||||||
| Three Bird Nestthreebirdnest.com | |||||||
| The TwoSistersthe-twosisters.nl | |||||||
| LotusAndLunalotusandluna.com | |||||||
| Toonzshoptoonzshop.com | |||||||
| CHICWISHchicwish.com |
07 · Company
The company behind Tree of Life.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tree of Life is a company based in Annandale, Australia, founded in 1990 according to LinkedIn. It employs about 556 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Annandale
- Founded
- 1990, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 556 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- treeoflife.com.au · Shopify · AUD
- Catalogue
- 592 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tree of Life
What people ask Google about Tree of Life.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tree of Life legit?
According to Gravity by Benchr, Tree of Life is a brand based in Annandale, Australia: it sells on a Shopify store, it employs 556 people on LinkedIn, it has 246,661 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Tree of Life reviews: is it worth it?
Customers rate Tree of Life 2.8 out of 5 on Trustpilot over 10 reviews, 5 of them in the last twelve months: 40% give five stars, 50% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Tree of Life known for?
Tree of Life is an Australian bohemian fashion brand that sells clothing, jewelry, and homewares. The brand sources textiles and handicrafts from across the world. Gravity by Benchr classifies it under Jewelry, with Jewelry making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Tree of Life expensive?
Tree of Life's best seller, Recycled Sari Bag, sells A$2.00 on treeoflife.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check treeoflife.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Tree of Life promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Tree of Life advertises on Facebook and Instagram and on Google, where its offers often run. Check treeoflife.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Tree of Life?
Tree of Life sells on its own website, treeoflife.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Tree of Life?
Gravity by Benchr records a company based in Annandale, Australia, founded in 1990 according to LinkedIn, with 556 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Tree of Life growing?
Not at the moment. Gravity by Benchr estimates about 197,900 visits to treeoflife.com.au in September 2026, down 17% in a month and down 14% over three months. Tree of Life ranks #29 of 4,011 Jewelry brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Tree of Life use?
Gravity by Benchr identifies treeoflife.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Tree of Life spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Tree of Life on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Australia?
Among Jewelry brands in Australia in the Gravity by Benchr index, Tree of Life ranks #29 of 4,011 by estimated traffic. Its closest competitors on the same market are Earthbound, Three Bird Nest, The TwoSisters, LotusAndLuna, Toonzshop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tree of Life.