Brand page · Baby Toys & Activity Equipment · Belgium
Trixie: 52.1K visits a month, 41 active Meta ads.
Trixie — Trixie is a brand that creates products for babies, toddlers and kids, inspired by children's imagination and offering a broad range of items including toys, bags, drinkware, and mealtime products. In September 2026 trixie-baby.com drew an estimated 52.1K visits, down 17% on the month before. It ranks #2 of 22 Baby Toys & Activity Equipment brands in Belgium and holds a 3.9 Trustpilot rating over 19 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Trixie is a brand that creates products for babies, toddlers and kids, inspired by children's imagination and offering a broad range of items including toys, bags, drinkware, and mealtime products.
01 · Traffic
How much traffic Trixie gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Trixie drew an estimated 52.1K visits in September 2026, down 17% on the month before and up 50% over three months.
- Worldwide#164,048of 4.5M sites · Top 5%
- In Belgium#834of 36.5K sites · Top 5%
- Baby Toys & Activity Equipment, worldwide#50of 2,435 brands · Top 5%
- Baby Toys & Activity Equipment, Belgium#2of 22 brands · Top 10%
52.1K
estimated visits in September
1 mo ▼ −16.8%4 mo ▲ +50.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Trixie.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Trixie holds 3.9 out of 5 on Trustpilot over 19 reviews, 11 of them in the last twelve months: 74% of customers give five stars and 26% one star. That volume places Trixie in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Children's Store Baby Store Children's Clothing Store Children's Toys Store Baby Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Trixie sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Trixie sells on Shopify, 89% of its catalogue in stock. The best seller is Replacement air vent (2pcs) - SS Bottle, at €2.99, followed by Bottle 350ml - Mr. Owl and Cap with drinking spout SS - Mr. Lion.
#1Replacement air vent (2pcs) - SS BottleTrixie€2.99In stock
#2Bottle 350ml - Mr. OwlTrixie€13.79In stock
#3Cap with drinking spout SS - Mr. LionTrixie€5.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Trixie in its comparison group.
- Average rating
- 4.48 / 5
- Rated products
- 17% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$33.59
- Currency
- EUR
04 · Ads
What Trixie is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Trixie runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
Une nuit remplie d’imaginationTrixie3 Oct 2026video
Une nuit remplie d’imaginationTrixie2 Oct 2026video
Pour chaque moment de jeuTrixie1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Mellis BVverified
Image ad20 Oct 2026Mellis BVverified
Video ad20 Oct 2026Mellis BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Trixie.
The creators who tag @trixie.baby on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @trixie.baby on Instagram, led by Kidsfood & Bento Lunch Inspo (14.5K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKidsfood & Bento Lunch Inspo@flingo_webshop · 🇳🇱 NL | Food cooking nutrition Creator | 14.5K | 0.8% | 2 | Tagged @trixie.baby |
06 · Competitors according to Gravity
Who Trixie competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Trixie among Baby Toys & Activity Equipment brands in Belgium. The closest is Done by Deer, then Dara, Knatteplock, Knatteplock.no, KINDERWELT-KAYA, Pura Nordic.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Done by Deerdonebydeer.com | |||||||
| Daradarahome.com | |||||||
| Knatteplockknatteplock.se | |||||||
| Knatteplock.noknatteplock.no | |||||||
| KINDERWELT-KAYAkinderweltkaya.at | |||||||
| Pura Nordicpuranordic.eu |
07 · Company
The company behind Trixie.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Trixie is a company based in Nazareth-De Pinte, Belgium, on a domain registered in October 2009.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium · Nazareth-De Pinte
- Founded
- Data not available
- Domain registered
- 12 Oct 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- trixie-baby.com · Shopify · EUR
- Catalogue
- 136 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Trixie
What people ask Google about Trixie.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Trixie legit?
According to Gravity by Benchr, Trixie is a brand based in Nazareth-De Pinte, Belgium: its website has existed since October 2009, it sells on a Shopify store, it has 159,758 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Trixie reviews: is it worth it?
Customers rate Trixie 3.9 out of 5 on Trustpilot over 19 reviews, 11 of them in the last twelve months: 74% give five stars, 26% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Trixie sell?
Trixie is a brand that creates products for babies, toddlers and kids, inspired by children's imagination and offering a broad range of items including toys, bags, drinkware, and mealtime products. Gravity by Benchr classifies it under Baby Toys & Activity Equipment, with Baby Activity Toys making up 15% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Trixie cost?
Trixie's best seller, Replacement air vent (2pcs) - SS Bottle, sells €2.99 on trixie-baby.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check trixie-baby.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Trixie promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Trixie advertises on Facebook and Instagram and on Google, where its offers often run. Check trixie-baby.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Trixie?
Trixie sells on its own website, trixie-baby.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Trixie?
Gravity by Benchr records a company based in Nazareth-De Pinte, Belgium, whose domain was registered in 2009. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Trixie growing?
Yes. Gravity by Benchr estimates about 52,100 visits to trixie-baby.com in September 2026, down 17% in a month and up 50% over three months. Trixie ranks #2 of 22 Baby Toys & Activity Equipment brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Trixie use?
Gravity by Benchr identifies trixie-baby.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records.
How much does Trixie spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Trixie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Toys & Activity Equipment brands in Belgium?
Among Baby Toys & Activity Equipment brands in Belgium in the Gravity by Benchr index, Trixie ranks #2 of 22 by estimated traffic. Its closest competitors on the same market are Done by Deer, Dara, Knatteplock, Knatteplock.no, KINDERWELT-KAYA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Trixie.