Brand page · Jewelry · United Kingdom
TRU DIAMONDS: 107K visits a month, 29 active Meta ads, Gravity score 478.
TRU DIAMONDS — TruDiamonds International is a brand that sells non-mined, earth-friendly simulated diamond jewellery developed in Great Britain. In September 2026 trudiamonds.com drew an estimated 107K visits, up 33% on the month before. It ranks #93 of 6,772 Jewelry brands in United Kingdom and holds a 4.7 Trustpilot rating over 3,634 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Jewelry brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
TruDiamonds International is a brand that sells non-mined, earth-friendly simulated diamond jewellery developed in Great Britain.
01 · Traffic
How much traffic TRU DIAMONDS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TRU DIAMONDS drew an estimated 107K visits in September 2026, up 33% on the month before and down 26% over three months.
- Worldwide#88,727of 4.5M sites · Top 5%
- In United Kingdom#4,590of 192K sites · Top 5%
- Jewelry, worldwide#1,900of 132,285 brands · Top 5%
- Jewelry, United Kingdom#93of 6,772 brands · Top 5%
107K
estimated visits in September
1 mo ▲ +33.1%4 mo ▼ −25.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TRU DIAMONDS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TRU DIAMONDS holds 4.7 out of 5 on Trustpilot over 3,634 reviews, 326 of them in the last twelve months: 84% of customers give five stars and 3% one star. That volume places TRU DIAMONDS in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Jeweler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TRU DIAMONDS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TRU DIAMONDS sells on Shopify, 100% of its catalogue in stock. The best seller is Jewellery Spray Cleaning Kit, at £11.95, followed by 2.15 Carat Cincature Ring and 4.40 Carat Grand Accolade Ring.
#1Jewellery Spray Cleaning KitTRU DIAMONDS£11.95In stock
#22.15 Carat Cincature RingTRU DIAMONDS£98.00–£149.00In stock
#34.40 Carat Grand Accolade RingTRU DIAMONDS£140.00–£149.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places TRU DIAMONDS in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 87% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$284.57
- Currency
- GBP
04 · Ads
What TRU DIAMONDS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TRU DIAMONDS runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since July 2023 (image, text).
Tru-DiamondsTru-Diamonds11 Oct 2026image
The Best Deal You'll See All Day.Tru-Diamonds7 Oct 2026video
Choose the Studs you like FREE with your order today.Tru-Diamonds7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Monark Global Limitedverified
Text ad19 Oct 2026Monark Global Limitedverified
Text ad19 Oct 2026Monark Global Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TRU DIAMONDS.
The creators who tag @tru_diamonds on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who TRU DIAMONDS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TRU DIAMONDS among Jewelry brands in United Kingdom. The closest is Cumbria Life Casting, then Gold Reserves, Adina Stone, Laura Vann, Diana Porter, BRENNMORE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cumbria Life Castingcumbrialifecasting.co.uk | |||||||
| Gold Reservesgoldreserves.co.uk | |||||||
| Adina Stoneadina-stone.com | |||||||
| Laura Vannlauravann.co.uk | |||||||
| Diana Porterdianaporter.co.uk | |||||||
| BRENNMOREbrennmore.com |
07 · Company
The company behind TRU DIAMONDS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TRU DIAMONDS is a company based in Tonyrefail, United Kingdom, on a domain registered in May 2005.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Tonyrefail
- Founded
- Data not available
- Domain registered
- 2 May 2005
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- trudiamonds.com · Shopify · GBP
- Catalogue
- 196 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TRU DIAMONDS
What people ask Google about TRU DIAMONDS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TRU DIAMONDS a legit company?
According to Gravity by Benchr, TRU DIAMONDS is a brand based in Tonyrefail, United Kingdom: its website has existed since May 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 15,232 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
TRU DIAMONDS reviews: is it worth it?
Customers rate TRU DIAMONDS 4.7 out of 5 on Trustpilot over 3,634 reviews, 326 of them in the last twelve months: 84% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is TRU DIAMONDS known for?
TruDiamonds International is a brand that sells non-mined, earth-friendly simulated diamond jewellery developed in Great Britain. Gravity by Benchr classifies it under Jewelry, with Rings making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is TRU DIAMONDS expensive?
TRU DIAMONDS' best seller, Jewellery Spray Cleaning Kit, sells £11.95 on trudiamonds.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check trudiamonds.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a TRU DIAMONDS discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: TRU DIAMONDS advertises on Facebook and Instagram and on Google, where its offers often run. Check trudiamonds.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy TRU DIAMONDS?
TRU DIAMONDS sells on its own website, trudiamonds.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind TRU DIAMONDS?
Gravity by Benchr records a company based in Tonyrefail, United Kingdom, whose domain was registered in 2005. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is TRU DIAMONDS doing well?
Not at the moment. Gravity by Benchr estimates about 106,700 visits to trudiamonds.com in September 2026, up 33% in a month and down 26% over three months. TRU DIAMONDS ranks #93 of 6,772 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TRU DIAMONDS use?
Gravity by Benchr identifies trudiamonds.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does TRU DIAMONDS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for TRU DIAMONDS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, TRU DIAMONDS ranks #93 of 6,772 by estimated traffic. Its closest competitors on the same market are Cumbria Life Casting, Gold Reserves, Adina Stone, Laura Vann, Diana Porter. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TRU DIAMONDS.