Brand page · Clothing · India
trueBrowns: 94.6K visits a month, 63 active Meta ads, Gravity score 497.
trueBrowns — trueBrowns is an Indian clothing brand offering versatile urban-ethnic lifestyle wear for women and men, rooted in Indian textiles and designed to be functional and easy to wear. In September 2026 truebrowns.com drew an estimated 94.6K visits, down 22% on the month before. It ranks #411 of 5,395 Clothing brands in India and holds a 1.7 Trustpilot rating over 24 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 750 peers: Clothing brands in India with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
trueBrowns is an Indian clothing brand offering versatile urban-ethnic lifestyle wear for women and men, rooted in Indian textiles and designed to be functional and easy to wear.
01 · Traffic
How much traffic trueBrowns gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
trueBrowns drew an estimated 94.6K visits in September 2026, down 22% on the month before and up 7% over three months.
- Worldwide#98,160of 4.5M sites · Top 5%
- In India#4,806of 164K sites · Top 5%
- Clothing, worldwide#9,372of 459,295 brands · Top 5%
- Clothing, India#411of 5,395 brands · Top 10%
94.6K
estimated visits in September
1 mo ▼ −22.2%4 mo ▲ +6.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about trueBrowns.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
trueBrowns holds 1.7 out of 5 on Trustpilot over 24 reviews, 5 of them in the last twelve months: 4% of customers give five stars and 92% one star. That volume places trueBrowns in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What trueBrowns sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
trueBrowns sells on Shopify, 13% of its catalogue in stock. The best seller is Cotton Linen Dark Grey Kurta Pant Set, at ₹3,649.00, followed by White Dobby Kurta Set and trueBrowns Black Muslin Silk Kurta Pant Set.
#2Cotton Linen Dark Grey Kurta Pant SettrueBrowns₹3,649.00In stock
#3White Dobby Kurta SettrueBrowns₹3,499.00In stock
trueBrowns Black Muslin Silk Kurta Pant SettrueBrowns₹3,999.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places trueBrowns in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 13%
- Upper price quartile
- US$28.19
- Currency
- INR
04 · Ads
What trueBrowns is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
trueBrowns runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2023 (image, text, video).
trueBrownstrueBrowns6 Oct 2026image
Shubho Pujo EdittrueBrowns30 Sept 2026video
Shubho Pujo Edit: Festive StylestrueBrowns30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026TRUEBROWNS LIFESTYLE PRIVATE LIMITEDverified
Text ad20 Oct 2026TRUEBROWNS LIFESTYLE PRIVATE LIMITEDverified
Text ad20 Oct 2026TRUEBROWNS LIFESTYLE PRIVATE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about trueBrowns.
The creators who tag @truebrowns on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @truebrowns on Instagram, led by Shweta Mathur | Fashion & Styling (129K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShweta Mathur | Fashion & Styling@stylefiles_byshweta · 🇮🇳 IN | Fashion style luxury Creator | 129K | 0.4% | 2 | Tagged @truebrowns |
06 · Competitors according to Gravity
Who trueBrowns competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for trueBrowns among Clothing brands in India. The closest is Jynara, then Anayna, Tara-C-Tara, Surma, TRULY SMA, Rustorange.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Jynarajynara.com | |||||||
| Anaynaanayna.com | |||||||
| Tara-C-Tarataractara.com | |||||||
| Surmasurma.in | |||||||
| TRULY SMAtrulysma.com | |||||||
| Rustorangerustorange.com |
07 · Company
The company behind trueBrowns.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
trueBrowns is a company based in Gurgaon, India, founded in 2016 according to LinkedIn, on a domain registered in September 2015. It employs about 34 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Gurgaon
- Founded
- 2016, per LinkedIn
- Domain registered
- 18 Sept 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 34 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- truebrowns.com · Shopify · INR
- Catalogue
- 267 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about trueBrowns
What people ask Google about trueBrowns.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is trueBrowns legit?
According to Gravity by Benchr, trueBrowns is a brand based in Gurgaon, India: its website has existed since September 2015, it sells on a Shopify store, it employs 34 people on LinkedIn, it has 270,178 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about trueBrowns?
Customers rate trueBrowns 1.7 out of 5 on Trustpilot over 24 reviews, 5 of them in the last twelve months: 4% give five stars, 92% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is trueBrowns?
trueBrowns is an Indian clothing brand offering versatile urban-ethnic lifestyle wear for women and men, rooted in Indian textiles and designed to be functional and easy to wear. Gravity by Benchr classifies it under Clothing, with Outfit Sets making up 51% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
trueBrowns prices: how much is it?
trueBrowns' best seller, Cotton Linen Dark Grey Kurta Pant Set, sells ₹3,649.00 on truebrowns.com. 13% of the catalogue is in stock. Gravity does not track prices daily: check truebrowns.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
trueBrowns promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: trueBrowns advertises on Facebook and Instagram and on Google, where its offers often run. Check truebrowns.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy trueBrowns?
trueBrowns sells on its own website, truebrowns.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns trueBrowns?
Gravity by Benchr records a company based in Gurgaon, India, founded in 2016 according to LinkedIn, on a domain registered in 2015, with 34 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is trueBrowns doing well?
Yes. Gravity by Benchr estimates about 94,600 visits to truebrowns.com in September 2026, down 22% in a month and up 7% over three months. trueBrowns ranks #411 of 5,395 Clothing brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does trueBrowns use?
Gravity by Benchr identifies truebrowns.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does trueBrowns spend on Meta ads?
Gravity by Benchr does not publish a spend figure for trueBrowns on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in India?
Among Clothing brands in India in the Gravity by Benchr index, trueBrowns ranks #411 of 5,395 by estimated traffic. Its closest competitors on the same market are Jynara, Anayna, Tara-C-Tara, Surma, TRULY SMA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with trueBrowns.