Brand page · Electronics Accessories · United States

trueCABLE Top 5% worldwide Top 5% in United States Top 5% in Electronics Accessories Top 5% in Electronics Accessories in United States
truecable.com·🇺🇸 Kansas City, United States· Shopify·Since 2004

trueCABLE: 136K visits a month, 71 active Meta ads, Gravity score 579.

trueCABLE — trueCABLE is a company that sells Ethernet cables, connectors, fiber optic solutions, and cable management products for both professional installers and DIY customers. In September 2026 truecable.com drew an estimated 136K visits, down 30% on the month before. It ranks #173 of 5,552 Electronics Accessories brands in United States and holds a 4.7 Trustpilot rating over 50 reviews.

truecable.com@truecableinc 4.7KYouTube 19.6KFacebookLinkedIn 1.4KTrustpilot 4.7Meta Ad Library 71

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
136K
−30% vs. August 2026
Instagram followers
4.7K
877 posts · @truecableinc
Trustpilot
4.7
50 reviews · 47 in 12 months
Meta ads
71
active · on Google since 2021
Products
88%
in stock · 82 collections
Rank in United States
#173
of 5,552 in Electronics Accessories
LinkedIn
1.4K
followers · 33 employees
Earned media value
—
Data not available

Gravity score

579/ 1000 · 8 of 10 indicators rated
Brand Power641
Momentum516
Performance581

Percentiles within 238 peers: Electronics Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

trueCABLE is a company that sells Ethernet cables, connectors, fiber optic solutions, and cable management products for both professional installers and DIY customers.

01 · Traffic

How much traffic trueCABLE gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

trueCABLE drew an estimated 136K visits in September 2026, down 30% on the month before and down 9% over three months.

  • Worldwide#72,210of 4.5M sites · Top 5%
  • In United States#23,817of 1.2M sites · Top 5%
  • Electronics Accessories, worldwide#1,302of 56,814 brands · Top 5%
  • Electronics Accessories, United States#173of 5,552 brands · Top 5%
Monthly visitssource Sept 2026

136K

estimated visits in September

1 mo ▼ −29.7%4 mo ▼ −9.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about trueCABLE.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

trueCABLE holds 4.7 out of 5 on Trustpilot over 50 reviews, 47 of them in the last twelve months: 88% of customers give five stars and 8% one star. That volume places trueCABLE in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.

Trustpilotclaimed page · read 21 Oct 2026
4.7TrustScore · 50 reviews · 47 in 12 months
Top 40% review volumeTop 20% rating quality
5 ★88%
4 ★4%
3 ★0%
2 ★0%
1 ★8%

Telecommunications Service Provider Computer Accessories Store Electronics Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What trueCABLE sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

trueCABLE sells on Shopify, 88% of its catalogue in stock. The best seller is Cat6 Riser Ethernet Cable|Unshielded, at US$161.99–US$213.99, followed by Cat6/6A Pass Through RJ45 Connectors|Shielded and Cat6 Direct Burial Ethernet Cable|Shielded.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cables49%
Phone & Data Jacks21%
Wire & Cable Hand Tools15%
Cable Management12%

Share of the catalogue by product family.

Activity mixdominant: Electronics Accessories
Electronics Accessories61%
Power & Electrical Supplies21%
Tools16%
Networking2%

The dominant category places trueCABLE in its comparison group.

Prices and ratingsstore data
Average rating
4.90 / 5
Rated products
70% of the catalogue
In stock
88%
Upper price quartile
US$120.99
Currency
USD

05 · Influencers

Who talks about trueCABLE.

The creators who tag @truecableinc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @truecableinc · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who trueCABLE competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for trueCABLE among Electronics Accessories brands in United States. The closest is ShowMeCables, then cablematic.com, KabelScheune, CommScope, Fluke Networks, Belden.

CompetitorsElectronics Accessories · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
ShowMeCablesshowmecables.com
cablematic.comcablematic.com
KabelScheunekabelscheune.de
CommScopecommscope.com
Fluke Networksflukenetworks.com
Beldenbelden.com
Competitors Gravity finds for trueCABLE. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare trueCABLE with ShowMeCables

07 · Company

The company behind trueCABLE.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

trueCABLE is a company based in Kansas City, United States, founded in 2016 according to LinkedIn, on a domain registered in July 2004. It employs about 33 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Kansas City
Founded
2016, per LinkedIn
Domain registered
13 Jul 2004
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
33 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
truecable.com · Shopify · USD
Catalogue
82 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about trueCABLE

What people ask Google about trueCABLE.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is trueCABLE legit or a scam?

According to Gravity by Benchr, trueCABLE is a brand based in Kansas City, United States: its website has existed since July 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 33 people on LinkedIn, it has 4,652 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

trueCABLE reviews: is it worth it?

Customers rate trueCABLE 4.7 out of 5 on Trustpilot over 50 reviews, 47 of them in the last twelve months: 88% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is trueCABLE?

trueCABLE is a company that sells Ethernet cables, connectors, fiber optic solutions, and cable management products for both professional installers and DIY customers. Gravity by Benchr classifies it under Electronics Accessories, with Cables making up 49% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does trueCABLE cost?

trueCABLE's best seller, Cat6 Riser Ethernet Cable|Unshielded, sells from US$161.99 to US$213.99 on truecable.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check truecable.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does trueCABLE have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: trueCABLE advertises on Facebook and Instagram and on Google, where its offers often run. Check truecable.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy trueCABLE?

trueCABLE sells on its own website, truecable.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns trueCABLE?

Gravity by Benchr records a company based in Kansas City, United States, founded in 2016 according to LinkedIn, on a domain registered in 2004, with 33 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is trueCABLE growing?

Not at the moment. Gravity by Benchr estimates about 136,500 visits to truecable.com in September 2026, down 30% in a month and down 9% over three months. trueCABLE ranks #173 of 5,552 Electronics Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does trueCABLE use?

Gravity by Benchr identifies truecable.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is trueCABLE's ad budget?

Gravity by Benchr does not publish a spend figure for trueCABLE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Electronics Accessories brands in United States?

Among Electronics Accessories brands in United States in the Gravity by Benchr index, trueCABLE ranks #173 of 5,552 by estimated traffic. Its closest competitors on the same market are ShowMeCables, cablematic.com, KabelScheune, CommScope, Fluke Networks. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with trueCABLE.