Brand page · Beverages
True Citrus: 125K visits a month, 67 active Meta ads.
True Citrus — True Citrus Company is a Baltimore-based manufacturer of crystallized citrus and fruit powder-based products including beverage mixes, juice replacements, and salt-free seasonings made with simple, clean ingredients. In September 2026 truecitrus.com drew an estimated 125K visits, down 26% on the month before. It ranks #127 of 12,385 Beverages brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
True Citrus Company is a Baltimore-based manufacturer of crystallized citrus and fruit powder-based products including beverage mixes, juice replacements, and salt-free seasonings made with simple, clean ingredients.
01 · Traffic
How much traffic True Citrus gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
True Citrus drew an estimated 125K visits in September 2026, down 26% on the month before and down 17% over three months.
- Worldwide#77,865of 4.5M sites · Top 5%
- In United States#25,671of 1.2M sites · Top 5%
- Beverages, worldwide#557of 97,069 brands · Top 1%
- Beverages, United States#127of 12,385 brands · Top 5%
125K
estimated visits in September
1 mo ▼ −26.2%4 mo ▼ −16.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about True Citrus.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
True Citrus holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Juice Shop Beverage Distributor
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What True Citrus sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
True Citrus sells on Shopify, 98% of its catalogue in stock. The best seller is True Lemon, at US$5.59–US$38.99, followed by True Lime and True Lemon Raspberry Lemonade.
#1True LemonTrue CitrusUS$5.59–US$38.99In stock
#2True LimeTrue CitrusUS$5.59–US$38.99In stock
#3True Lemon Raspberry LemonadeTrue CitrusUS$4.46–US$20.80In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places True Citrus in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 100% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$18.95
- Currency
- USD
04 · Ads
What True Citrus is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
True Citrus runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2022 (image, text, video).
Save 40% on WellnessTrue Lemon6 Oct 2026image
Refreshing, Healthy, And Easy To MakeTrue Lemon3 Oct 2026video
Crash-free energy that feels betterTrue Lemon2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Grand Brands, Inc.verified
Text ad20 Oct 2026Grand Brands, Inc.verified
Image ad20 Oct 2026Grand Brands, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about True Citrus.
The creators who tag @truelemon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @truelemon on Instagram, led by Leigh Mcilhenny (94.9K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLeigh Mcilhenny@lovethelunchbox · 🇺🇸 US | Food cooking nutrition Creator | 94.9K | 0.1% | 6 | Tagged @truelemon |
06 · Competitors according to Gravity
Who True Citrus competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for True Citrus among Beverages brands. The closest is HOLY PL, then Skinny Mixes, bigalletshop.com, Monin, Torani, Kajun Loaded Tea.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| HOLY PLpl.holy.com | |||||||
| Skinny Mixesskinnymixes.com | |||||||
| bigalletshop.combigalletshop.com | |||||||
| Moninmonin.fr | |||||||
| Toranitorani.com | |||||||
| Kajun Loaded Teakajunloadedtea.com |
07 · Company
The company behind True Citrus.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
True Citrus is an e-commerce brand, founded in 2003 according to LinkedIn, on a domain registered in March 2010. It employs about 41 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2003, per LinkedIn
- Domain registered
- 8 Mar 2010
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 41 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- truecitrus.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about True Citrus
What people ask Google about True Citrus.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is True Citrus a legit company?
According to Gravity by Benchr, True Citrus is a brand: its website has existed since March 2010, it sells on a Shopify store, it employs 41 people on LinkedIn, it has 98,488 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is True Citrus?
True Citrus Company is a Baltimore-based manufacturer of crystallized citrus and fruit powder-based products including beverage mixes, juice replacements, and salt-free seasonings made with simple, clean ingredients. Gravity by Benchr classifies it under Beverages, with Powdered Beverage Mixes making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is True Citrus expensive?
True Citrus' best seller, True Lemon, sells from US$5.59 to US$38.99 on truecitrus.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check truecitrus.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does True Citrus have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: True Citrus advertises on Facebook and Instagram and on Google, where its offers often run. Check truecitrus.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy True Citrus?
True Citrus sells on its own website, truecitrus.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind True Citrus?
Gravity by Benchr records a company, founded in 2003 according to LinkedIn, on a domain registered in 2010, with 41 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is True Citrus growing?
Not at the moment. Gravity by Benchr estimates about 124,600 visits to truecitrus.com in September 2026, down 26% in a month and down 17% over three months. True Citrus ranks #127 of 12,385 Beverages brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does True Citrus use?
Gravity by Benchr identifies truecitrus.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records.
How much does True Citrus spend on Meta ads?
Gravity by Benchr does not publish a spend figure for True Citrus on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands?
Among Beverages brands in the Gravity by Benchr index, True Citrus ranks #127 of 12,385 by estimated traffic. Its closest competitors on the same market are HOLY PL, Skinny Mixes, bigalletshop.com, Monin, Torani. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with True Citrus.