Brand page · Fitness & General Exercise Equipment
TRUE Fitness: 103K visits a month, 9 active Meta ads.
TRUE Fitness — TRUE Fitness sells commercial exercise equipment including cardio, strength, and functional training products for fitness facilities. In September 2026 truefitness.com drew an estimated 103K visits, up 14% on the month before. It ranks #64 of 1,967 Fitness & General Exercise Equipment brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
TRUE Fitness sells commercial exercise equipment including cardio, strength, and functional training products for fitness facilities.
01 · Traffic
How much traffic TRUE Fitness gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TRUE Fitness drew an estimated 103K visits in September 2026, up 14% on the month before and up 39% over three months.
- Worldwide#91,098of 4.5M sites · Top 5%
- In United States#29,853of 1.2M sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#212of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, United States#64of 1,967 brands · Top 5%
103K
estimated visits in September
1 mo ▲ +14.2%4 mo ▲ +39.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TRUE Fitness.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TRUE Fitness holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Fitness Equipment Store Fitness Equipment Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TRUE Fitness sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read TRUE Fitness's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places TRUE Fitness in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What TRUE Fitness is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TRUE Fitness runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2025 (image, text, video).
Gym Design SupportTRUE Fitness19 Sept 2026image
Full-Suite Gym SolutionsTRUE Fitness9 Jun 2026video
Gym Design SupportTRUE Fitness20 May 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026TRUE Fitness Technologyverified
Text ad21 Oct 2026TRUE Fitness Technologyverified
Text ad21 Oct 2026TRUE Fitness Technologyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TRUE Fitness.
The creators who tag @truefitnesstech on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @truefitnesstech on Instagram, led by Gold's Gym | DC Metro (10.8K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGold's Gym | DC Metro@goldsgymdcmetro · 🇺🇸 US | Fitness sport bodybuilding Creator | 10.8K | 0.5% | 2 | Tagged @truefitnesstech |
06 · Competitors according to Gravity
Who TRUE Fitness competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TRUE Fitness among Fitness & General Exercise Equipment brands. The closest is Titanium Strength, then Fitness Core, Arsenal Strength, simple products, MOTIVON.FI, Aviron.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Titanium Strengthtitaniumstrength.es | |||||||
| Fitness Corefitnesscore.com.gt | |||||||
| Arsenal Strengthmyarsenalstrength.com | |||||||
| simple productssimpleproducts.de | |||||||
| MOTIVON.FImotivon.fi | |||||||
| Avironavironactive.com |
07 · Company
The company behind TRUE Fitness.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TRUE Fitness is an e-commerce brand, founded in 1981 according to LinkedIn, on a domain registered in May 1996. It employs about 129 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 1981, per LinkedIn
- Domain registered
- 28 May 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 129 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- truefitness.com · Wordpress
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TRUE Fitness
What people ask Google about TRUE Fitness.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TRUE Fitness legit?
According to Gravity by Benchr, TRUE Fitness is a brand: its website has existed since May 1996, it sells on a Wordpress store, it employs 129 people on LinkedIn, it has 20,405 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is TRUE Fitness?
TRUE Fitness sells commercial exercise equipment including cardio, strength, and functional training products for fitness facilities. Gravity by Benchr classifies it under Fitness & General Exercise Equipment. Source: Gravity by Benchr product classification.
Is there a TRUE Fitness discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: TRUE Fitness advertises on Facebook and Instagram and on Google, where its offers often run. Check truefitness.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy TRUE Fitness?
TRUE Fitness sells on its own website, truefitness.com, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind TRUE Fitness?
Gravity by Benchr records a company, founded in 1981 according to LinkedIn, on a domain registered in 1996, with 129 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is TRUE Fitness growing?
Yes. Gravity by Benchr estimates about 103,500 visits to truefitness.com in September 2026, up 14% in a month and up 39% over three months. TRUE Fitness ranks #64 of 1,967 Fitness & General Exercise Equipment brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TRUE Fitness use?
Gravity by Benchr identifies truefitness.com as a Wordpress store. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records.
How much does TRUE Fitness spend on Meta ads?
Gravity by Benchr does not publish a spend figure for TRUE Fitness on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands?
Among Fitness & General Exercise Equipment brands in the Gravity by Benchr index, TRUE Fitness ranks #64 of 1,967 by estimated traffic. Its closest competitors on the same market are Titanium Strength, Fitness Core, Arsenal Strength, simple products, MOTIVON.FI. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TRUE Fitness.