Brand page · Health Care · United States
Tru Niagen: 98.4K visits a month, 67 active Meta ads, Gravity score 667.
Tru Niagen — Tru Niagen is a brand that sells NAD+ booster supplements, specifically featuring patented Niagen® nicotinamide riboside products for cellular health and healthy aging support. In September 2026 truniagen.com drew an estimated 98.4K visits, up 37% on the month before. It ranks #461 of 12,108 Health Care brands in United States and holds a 2.4 Trustpilot rating over 16 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 815 peers: Health Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Tru Niagen is a brand that sells NAD+ booster supplements, specifically featuring patented Niagen® nicotinamide riboside products for cellular health and healthy aging support.
01 · Traffic
How much traffic Tru Niagen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tru Niagen drew an estimated 98.4K visits in September 2026, up 37% on the month before and up 31% over three months.
- Worldwide#94,996of 4.5M sites · Top 5%
- In United States#31,089of 1.2M sites · Top 5%
- Health Care, worldwide#2,366of 105,715 brands · Top 5%
- Health Care, United States#461of 12,108 brands · Top 5%
98.4K
estimated visits in September
1 mo ▲ +37.1%4 mo ▲ +30.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Tru Niagen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tru Niagen holds 2.4 out of 5 on Trustpilot over 16 reviews, 6 of them in the last twelve months: 19% of customers give five stars and 63% one star.
Fitness and Nutrition Service Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Tru Niagen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Tru Niagen sells on Shopify, 92% of its catalogue in stock. The best seller is Tru Niagen® Pro 1,000mg, at US$116.00, followed by Tru Niagen® 300mg and Tru Niagen® 150mg.
#1Tru Niagen® Pro 1,000mgTru NiagenUS$116.00In stock
#2Tru Niagen® 300mgTru NiagenUS$49.00–US$244.00In stock
#3Tru Niagen® 150mgTru NiagenUS$94.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Tru Niagen in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 100% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$130.00
- Currency
- USD
04 · Ads
What Tru Niagen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tru Niagen runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since April 2023 (image, text, video).
Tru Niagen BeautyTru Niagen8 Oct 2026image
Kelly Slater Ages BetterTru Niagen8 Oct 2026image
Kelly Slater Ages BetterTru Niagen8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Healthspan Research LLCverified
Text ad20 Oct 2026Healthspan Research LLCverified
Text ad20 Oct 2026Healthspan Research LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Tru Niagen.
The creators who tag @truniagen on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @truniagen on Instagram, led by CARMINDY BEAUTY (158K followers, 4.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCARMINDY BEAUTY@carmindybeauty · 🇺🇸 US | Beauty cosmetics skincare Creator | 158K | 4.5% | 2 | Tagged @truniagen |
06 · Competitors according to Gravity
Who Tru Niagen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tru Niagen among Health Care brands in United States. The closest is Beyond Alpha, then The Super Patch Company, Prolon, CLUB120, Better Way Health, Pharmaxa Labs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Beyond Alphabeyondalpha.co | |||||||
| The Super Patch Companyus.superpatch.com | |||||||
| Prolonprolonlife.com | |||||||
| CLUB120club120.com | |||||||
| Better Way Healthbetterwayhealth.com | |||||||
| Pharmaxa Labspharmaxalabs.com |
07 · Company
The company behind Tru Niagen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tru Niagen is a company based in Los Angeles, United States, founded in 1999 according to LinkedIn, on a domain registered in March 2016. It employs about 147 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- 1999, per LinkedIn
- Domain registered
- 2 Mar 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 147 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- truniagen.com · Shopify · USD
- Catalogue
- 10 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tru Niagen
What people ask Google about Tru Niagen.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tru Niagen legit?
According to Gravity by Benchr, Tru Niagen is a brand based in Los Angeles, United States: its website has existed since March 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 147 people on LinkedIn, it has 73,896 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Tru Niagen reviews: is it worth it?
Customers rate Tru Niagen 2.4 out of 5 on Trustpilot over 16 reviews, 6 of them in the last twelve months: 19% give five stars, 63% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Tru Niagen?
Tru Niagen is a brand that sells NAD+ booster supplements, specifically featuring patented Niagen® nicotinamide riboside products for cellular health and healthy aging support. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Tru Niagen cost?
Tru Niagen's best seller, Tru Niagen® Pro 1,000mg, sells US$116.00 on truniagen.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check truniagen.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Tru Niagen have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Tru Niagen advertises on Facebook and Instagram and on Google, where its offers often run. Check truniagen.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Tru Niagen?
Tru Niagen sells on its own website, truniagen.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Tru Niagen?
Gravity by Benchr records a company based in Los Angeles, United States, founded in 1999 according to LinkedIn, on a domain registered in 2016, with 147 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Tru Niagen doing well?
Yes. Gravity by Benchr estimates about 98,400 visits to truniagen.com in September 2026, up 37% in a month and up 31% over three months. Tru Niagen ranks #461 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Tru Niagen use?
Gravity by Benchr identifies truniagen.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Tru Niagen's ad budget?
Gravity by Benchr does not publish a spend figure for Tru Niagen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, Tru Niagen ranks #461 of 12,108 by estimated traffic. Its closest competitors on the same market are Beyond Alpha, The Super Patch Company, Prolon, CLUB120, Better Way Health. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tru Niagen.