Brand page · Personal Care · United Kingdom
truthpaste: 33.4K visits a month, 52 active Meta ads, Gravity score 508.
truthpaste — Truthpaste is a UK-based brand that sells natural, zero-waste oral care products including toothpaste, mouthwash, and accessories made with organic botanicals and free from SLS and palm oil. In September 2026 truthpaste.co.uk drew an estimated 33.4K visits, down 28% on the month before. It ranks #539 of 8,226 Personal Care brands in United Kingdom and holds a 4.8 Trustpilot rating over 244 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Truthpaste is a UK-based brand that sells natural, zero-waste oral care products including toothpaste, mouthwash, and accessories made with organic botanicals and free from SLS and palm oil.
01 · Traffic
How much traffic truthpaste gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
truthpaste drew an estimated 33.4K visits in September 2026, down 28% on the month before and down 21% over three months.
- Worldwide#240,108of 4.5M sites · Top 10%
- In United Kingdom#12,536of 192K sites · Top 10%
- Personal Care, worldwide#12,230of 215,119 brands · Top 10%
- Personal Care, United Kingdom#539of 8,226 brands · Top 10%
33.4K
estimated visits in September
1 mo ▼ −27.7%4 mo ▼ −21.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about truthpaste.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
truthpaste holds 4.8 out of 5 on Trustpilot over 244 reviews, 170 of them in the last twelve months: 89% of customers give five stars and 5% one star. That volume places truthpaste in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What truthpaste sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
truthpaste sells on Shopify, 91% of its catalogue in stock. The best seller is Original: Peppermint & Wintergreen (100ml), at £12.95, followed by Charcoal: Peppermint & Spearmint (100ml) and Hydroxyapatite: Peppermint (100ml).
#1Original: Peppermint & Wintergreen (100ml)truthpaste£12.95In stock
#2Charcoal: Peppermint & Spearmint (100ml)truthpaste£12.95In stock
#3Hydroxyapatite: Peppermint (100ml)truthpaste£13.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places truthpaste in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 98% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$17.14
- Currency
- GBP
04 · Ads
What truthpaste is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
truthpaste runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Botanical oral care for your gumstruthpaste2 Oct 2026video
5 botanicals for your gums.truthpaste27 Sept 2026image
Botanical oral care for your gumstruthpaste27 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about truthpaste.
The creators who tag @truthpasteuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who truthpaste competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for truthpaste among Personal Care brands in United Kingdom. The closest is The Truthbrush, then Molarclean, Georganics, Biomed, Smiler, BOCA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Truthbrushthetruthbrush.com | |||||||
| Molarcleanmolarclean.com | |||||||
| Georganicsgeorganics.com | |||||||
| Biomedbiomed-pro.com | |||||||
| Smilersmilerteeth.com | |||||||
| BOCAboca.co.uk |
07 · Company
The company behind truthpaste.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
truthpaste is a company based in Brighton, United Kingdom, on a domain registered in July 2014.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Brighton
- Founded
- Data not available
- Domain registered
- 29 Jul 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- truthpaste.co.uk · Shopify · GBP
- Catalogue
- 50 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about truthpaste
What people ask Google about truthpaste.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is truthpaste legit or a scam?
According to Gravity by Benchr, truthpaste is a brand based in Brighton, United Kingdom: its website has existed since July 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 18,650 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about truthpaste?
Customers rate truthpaste 4.8 out of 5 on Trustpilot over 244 reviews, 170 of them in the last twelve months: 89% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is truthpaste?
Truthpaste is a UK-based brand that sells natural, zero-waste oral care products including toothpaste, mouthwash, and accessories made with organic botanicals and free from SLS and palm oil. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 96% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does truthpaste cost?
truthpaste's best seller, Original: Peppermint & Wintergreen (100ml), sells £12.95 on truthpaste.co.uk. 91% of the catalogue is in stock. Gravity does not track prices daily: check truthpaste.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a truthpaste discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: truthpaste advertises on Facebook and Instagram, where its offers often run. Check truthpaste.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy truthpaste?
truthpaste sells on its own website, truthpaste.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns truthpaste?
Gravity by Benchr records a company based in Brighton, United Kingdom, whose domain was registered in 2014. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is truthpaste growing?
Not at the moment. Gravity by Benchr estimates about 33,400 visits to truthpaste.co.uk in September 2026, down 28% in a month and down 21% over three months. truthpaste ranks #539 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does truthpaste use?
Gravity by Benchr identifies truthpaste.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does truthpaste spend on Meta ads?
Gravity by Benchr does not publish a spend figure for truthpaste on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, truthpaste ranks #539 of 8,226 by estimated traffic. Its closest competitors on the same market are The Truthbrush, Molarclean, Georganics, Biomed, Smiler. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with truthpaste.