Brand page · Household Supplies · United Kingdom
TruWash: 65.7K visits a month, 491 active Meta ads, Gravity score 749.
TruWash — TruWash is an eco-friendly cleaning brand that sells plant-based cleaning products including laundry sheets, dishwasher sheets, and glass cleaner with plastic-free packaging. In September 2026 truwash.co.uk drew an estimated 65.7K visits, up 76% on the month before. It ranks #43 of 1,208 Household Supplies brands in United Kingdom and holds a 4.8 Trustpilot rating over 1,093 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Household Supplies brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
TruWash is an eco-friendly cleaning brand that sells plant-based cleaning products including laundry sheets, dishwasher sheets, and glass cleaner with plastic-free packaging.
01 · Traffic
How much traffic TruWash gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TruWash drew an estimated 65.7K visits in September 2026, up 76% on the month before and up 333% over three months.
- Worldwide#134,646of 4.5M sites · Top 5%
- In United Kingdom#7,035of 192K sites · Top 5%
- Household Supplies, worldwide#547of 30,320 brands · Top 5%
- Household Supplies, United Kingdom#43of 1,208 brands · Top 5%
65.7K
estimated visits in September
1 mo ▲ +76.1%4 mo ▲ +333.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TruWash.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TruWash holds 4.8 out of 5 on Trustpilot over 1,093 reviews, 44 of them in the last twelve months: 97% of customers give five stars and 1% one star. That volume places TruWash in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Cleaning Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TruWash sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TruWash sells on Shopify, 94% of its catalogue in stock. The best seller is BioPure Eco-Friendly Laundry Sheets, at £15.00, followed by QuickShine Glass & Shiny Stuff Cleaner - 750ml and QuickShine Starter Pack - 750ml + 2 Polishing Cloths.
#1BioPure Eco-Friendly Laundry SheetsTruWash£15.00In stock
#2QuickShine Glass & Shiny Stuff Cleaner - 750mlTruWash£5.50In stock
#3QuickShine Starter Pack - 750ml + 2 Polishing ClothsTruWash£13.49In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places TruWash in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 89% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$33.08
- Currency
- GBP
04 · Ads
What TruWash is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TruWash runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Our best-value BioPure offer everTruwash6 Oct 2026image
Free dishwasher sheets with your first boxTruwash6 Oct 2026video
Free dishwasher sheets with your first boxTruwash6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about TruWash.
The creators who tag @_truwash on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @_truwash on Instagram, led by Aimee-- Home,lifestyle and cleaning 🧽 (22.9K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAimee-- Home,lifestyle and cleaning 🧽@missg___x · 🇬🇧 GB | Decoration garden diy Creator | 22.9K | 1.1% | 2 | Tagged @_truwash |
06 · Competitors according to Gravity
Who TruWash competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TruWash among Household Supplies brands in United Kingdom. The closest is Koh, then Home Hero EU, Greenscents, OceanSaver, Spruce, LOXKIN.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kohuk.koh.com | |||||||
| Home Hero EUhome-hero.co | |||||||
| Greenscentsgreenscents.co.uk | |||||||
| OceanSaverocean-saver.com | |||||||
| Sprucewearespruce.co | |||||||
| LOXKINloxkin.com |
07 · Company
The company behind TruWash.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TruWash is a company based in Magherafelt, United Kingdom, founded in 2010 according to LinkedIn, on a domain registered in March 2017. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Magherafelt
- Founded
- 2010, per LinkedIn
- Domain registered
- 11 Mar 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- truwash.co.uk · Shopify · GBP
- Catalogue
- 31 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TruWash
What people ask Google about TruWash.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TruWash legit or a scam?
According to Gravity by Benchr, TruWash is a brand based in Magherafelt, United Kingdom: its website has existed since March 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 49,790 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about TruWash?
Customers rate TruWash 4.8 out of 5 on Trustpilot over 1,093 reviews, 44 of them in the last twelve months: 97% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is TruWash?
TruWash is an eco-friendly cleaning brand that sells plant-based cleaning products including laundry sheets, dishwasher sheets, and glass cleaner with plastic-free packaging. Gravity by Benchr classifies it under Household Supplies, with Household Cleaning Supplies making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does TruWash cost?
TruWash's best seller, BioPure Eco-Friendly Laundry Sheets, sells £15.00 on truwash.co.uk. 94% of the catalogue is in stock. Gravity does not track prices daily: check truwash.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does TruWash have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: TruWash advertises on Facebook and Instagram, where its offers often run. Check truwash.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy TruWash?
TruWash sells on its own website, truwash.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns TruWash?
Gravity by Benchr records a company based in Magherafelt, United Kingdom, founded in 2010 according to LinkedIn, on a domain registered in 2017, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is TruWash doing well?
Yes. Gravity by Benchr estimates about 65,700 visits to truwash.co.uk in September 2026, up 76% in a month and up 333% over three months. TruWash ranks #43 of 1,208 Household Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TruWash use?
Gravity by Benchr identifies truwash.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is TruWash's ad budget?
Gravity by Benchr does not publish a spend figure for TruWash on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in United Kingdom?
Among Household Supplies brands in United Kingdom in the Gravity by Benchr index, TruWash ranks #43 of 1,208 by estimated traffic. Its closest competitors on the same market are Koh, Home Hero EU, Greenscents, OceanSaver, Spruce. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TruWash.