Brand page · Beverages · United States
Graymatter Labs: 193K visits a month, 346 active Meta ads, Gravity score 678.
Graymatter Labs — Graymatter Labs is a company that develops and sells plant-based nootropic drinks designed to improve cognitive performance, focus, and mental clarity. In September 2026 trygraymatter.com drew an estimated 193K visits, up 21% on the month before. It ranks #77 of 12,385 Beverages brands in United States and holds a 4.2 Trustpilot rating over 66 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Beverages brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Graymatter Labs is a company that develops and sells plant-based nootropic drinks designed to improve cognitive performance, focus, and mental clarity.
01 · Traffic
How much traffic Graymatter Labs gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Graymatter Labs drew an estimated 193K visits in September 2026, up 21% on the month before and up 29% over three months.
- Worldwide#54,006of 4.5M sites · Top 5%
- In United States#17,716of 1.2M sites · Top 5%
- Beverages, worldwide#332of 97,069 brands · Top 1%
- Beverages, United States#77of 12,385 brands · Top 1%
193K
estimated visits in September
1 mo ▲ +21.2%4 mo ▲ +28.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Graymatter Labs.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Graymatter Labs holds 4.2 out of 5 on Trustpilot over 66 reviews, 65 of them in the last twelve months: 79% of customers give five stars and 15% one star. That volume places Graymatter Labs in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Vitamin and Supplements Store Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Graymatter Labs sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Graymatter Labs sells on Shopify, 100% of its catalogue in stock. The best seller is Graymatter Starter Kit, at US$78.99, followed by Graymatter Bright Mind and Capsule Shaker.
#1Graymatter Starter KitGraymatter LabsUS$78.99In stock
#2Graymatter Bright MindGraymatter LabsUS$78.99In stock
#3Capsule ShakerGraymatter LabsUS$24.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Graymatter Labs in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 69% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$78.99
- Currency
- USD
04 · Ads
What Graymatter Labs is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Graymatter Labs runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since November 2024 (image, text, video).
Stay Locked-in For Hours, Not Minutes.Graymatter5 Oct 2026image
Try Risk Free for 30 Days + FREE GIFTSGraymatter5 Oct 2026video
Try Risk Free for 30 Days + FREE GIFTSGraymatter5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Gray Matter Gaming LLCverified
Image ad20 Oct 2026Gray Matter Gaming LLCverified
Image ad20 Oct 2026Gray Matter Gaming LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Graymatter Labs.
The creators who tag @graymatter_co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Graymatter Labs competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Graymatter Labs among Beverages brands in United States. The closest is trubrain.com, then Magic Mind, Mind Lab Pro®, Neutonic, Nello, Hack Daily.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| trubrain.comtrubrain.com | |||||||
| Magic Mindmagicmind.com | |||||||
| Mind Lab Pro®mindlabpro.com | |||||||
| Neutonicneutonic.com | |||||||
| Nellodrinknello.com | |||||||
| Hack Dailyhackdailylife.com |
07 · Company
The company behind Graymatter Labs.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Graymatter Labs is a company based in Chicago, United States, founded in 2021 according to LinkedIn, on a domain registered in February 2023. It employs about 13 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Chicago
- Founded
- 2021, per LinkedIn
- Domain registered
- 1 Feb 2023
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- trygraymatter.com · Shopify · USD
- Catalogue
- 8 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Graymatter Labs
What people ask Google about Graymatter Labs.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Graymatter Labs a legit company?
According to Gravity by Benchr, Graymatter Labs is a brand based in Chicago, United States: its website has existed since February 2023, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 70,926 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Graymatter Labs reviews
Customers rate Graymatter Labs 4.2 out of 5 on Trustpilot over 66 reviews, 65 of them in the last twelve months: 79% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Graymatter Labs sell?
Graymatter Labs is a company that develops and sells plant-based nootropic drinks designed to improve cognitive performance, focus, and mental clarity. Gravity by Benchr classifies it under Beverages, with Powdered Beverage Mixes making up 54% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Graymatter Labs expensive?
Graymatter Labs' best seller, Graymatter Starter Kit, sells US$78.99 on trygraymatter.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check trygraymatter.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Graymatter Labs promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Graymatter Labs advertises on Facebook and Instagram and on Google, where its offers often run. Check trygraymatter.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Graymatter Labs?
Graymatter Labs sells on its own website, trygraymatter.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Graymatter Labs?
Gravity by Benchr records a company based in Chicago, United States, founded in 2021 according to LinkedIn, on a domain registered in 2023, with 13 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Graymatter Labs growing?
Yes. Gravity by Benchr estimates about 193,000 visits to trygraymatter.com in September 2026, up 21% in a month and up 29% over three months. Graymatter Labs ranks #77 of 12,385 Beverages brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Graymatter Labs use?
Gravity by Benchr identifies trygraymatter.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Graymatter Labs spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Graymatter Labs on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands in United States?
Among Beverages brands in United States in the Gravity by Benchr index, Graymatter Labs ranks #77 of 12,385 by estimated traffic. Its closest competitors on the same market are trubrain.com, Magic Mind, Mind Lab Pro®, Neutonic, Nello. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Graymatter Labs.