Brand page · Health Care · United States
Lumin: 79.7K visits a month, 451 active Meta ads, Gravity score 591.
Lumin — Lumin is a hair care brand created to help Black women reclaim their crowns by healing scalp inflammation, bringing back edges, and restoring hair strength and beauty. In September 2026 trylumin.co drew an estimated 79.7K visits, down 16% on the month before. It ranks #560 of 12,108 Health Care brands in United States and holds a 4.4 Trustpilot rating over 189 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 815 peers: Health Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lumin is a hair care brand created to help Black women reclaim their crowns by healing scalp inflammation, bringing back edges, and restoring hair strength and beauty.
01 · Traffic
How much traffic Lumin gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lumin drew an estimated 79.7K visits in September 2026, down 16% on the month before and down 4% over three months.
- Worldwide#114,052of 4.5M sites · Top 5%
- In United States#37,233of 1.2M sites · Top 5%
- Health Care, worldwide#2,920of 105,715 brands · Top 5%
- Health Care, United States#560of 12,108 brands · Top 5%
79.7K
estimated visits in September
1 mo ▼ −16.3%4 mo ▼ −3.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lumin.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lumin holds 4.4 out of 5 on Trustpilot over 189 reviews, 187 of them in the last twelve months: 69% of customers give five stars and 14% one star. That volume places Lumin in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lumin sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lumin sells on Shopify, 97% of its catalogue in stock. The best seller is Shipping Protection, at US$4.95, followed by Black Hair Growth Guide and Root Revive Capsules.
#1Shipping ProtectionLuminUS$4.95In stock
#2Black Hair Growth GuideLuminUS$14.95In stock
Root Revive CapsulesLuminUS$21.43–US$39.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lumin in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 35% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$32.11
- Currency
- USD
04 · Ads
What Lumin is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lumin runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2025 (text, video).
Fill In Your Edges & Crown 🧡Lumin12 Oct 2026video
Fill In Your Edges & Crown 🧡Lumin12 Oct 2026video
Fill In Your Edges & Crown 🧡Lumin12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Nova Commerce LLCverified
Text ad19 Oct 2026Nova Commerce LLCverified
Text ad19 Oct 2026Nova Commerce LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lumin.
The creators who tag @tryluminusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Lumin competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lumin among Health Care brands in United States. The closest is DrFormulas, then trybloomandbond.com, thebloomingbond.com, Lenoria, zafiraorganics.com, GLP-1 SOS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DrFormulasdrformulas.com | |||||||
| trybloomandbond.comtrybloomandbond.com | |||||||
| thebloomingbond.comthebloomingbond.com | |||||||
| Lenoriashoplenoria.com | |||||||
| zafiraorganics.comzafiraorganics.com | |||||||
| GLP-1 SOSglp1sos.com |
07 · Company
The company behind Lumin.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lumin is a company based in Dover, United States, on a domain registered in June 2025.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Dover
- Founded
- Data not available
- Domain registered
- 24 Jun 2025
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- trylumin.co · Shopify · USD
- Catalogue
- 3 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lumin
What people ask Google about Lumin.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lumin legit or a scam?
According to Gravity by Benchr, Lumin is a brand based in Dover, United States: its website has existed since June 2025, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 15,382 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lumin reviews
Customers rate Lumin 4.4 out of 5 on Trustpilot over 189 reviews, 187 of them in the last twelve months: 69% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lumin?
Lumin is a hair care brand created to help Black women reclaim their crowns by healing scalp inflammation, bringing back edges, and restoring hair strength and beauty. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lumin cost?
Lumin's best seller, Shipping Protection, sells US$4.95 on trylumin.co. 97% of the catalogue is in stock. Gravity does not track prices daily: check trylumin.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lumin discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lumin advertises on Facebook and Instagram and on Google, where its offers often run. Check trylumin.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lumin?
Lumin sells on its own website, trylumin.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lumin?
Gravity by Benchr records a company based in Dover, United States, whose domain was registered in 2025. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lumin growing?
Not at the moment. Gravity by Benchr estimates about 79,700 visits to trylumin.co in September 2026, down 16% in a month and down 4% over three months. Lumin ranks #560 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lumin use?
Gravity by Benchr identifies trylumin.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lumin spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lumin on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, Lumin ranks #560 of 12,108 by estimated traffic. Its closest competitors on the same market are DrFormulas, trybloomandbond.com, thebloomingbond.com, Lenoria, zafiraorganics.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lumin.