Brand page · Pet Supplies · United States
Tuft & Paw: 193K visits a month, 125 active Meta ads, Gravity score 632.
Tuft & Paw — Tuft & Paw is a brand that creates premium cat products including litter, furniture, and food, all backed by cat behaviorists and designed to meet high standards for feline care. In September 2026 tuftandpaw.com drew an estimated 193K visits, down 18% on the month before. It ranks #53 of 7,399 Pet Supplies brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 104 peers: Pet Supplies brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Tuft & Paw is a brand that creates premium cat products including litter, furniture, and food, all backed by cat behaviorists and designed to meet high standards for feline care.
01 · Traffic
How much traffic Tuft & Paw gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tuft & Paw drew an estimated 193K visits in September 2026, down 18% on the month before and down 14% over three months.
- Worldwide#53,961of 4.5M sites · Top 5%
- In United States#17,697of 1.2M sites · Top 5%
- Pet Supplies, worldwide#315of 52,845 brands · Top 1%
- Pet Supplies, United States#53of 7,399 brands · Top 1%
193K
estimated visits in September
1 mo ▼ −17.8%4 mo ▼ −13.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Tuft & Paw.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tuft & Paw holds 2.1 out of 5 on Trustpilot over 9 reviews, 8 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Pet Store Furniture Store Pet Supply Store Animal Feed Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Tuft & Paw sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Tuft & Paw sells on Shopify, 100% of its catalogue in stock. The best seller is Really Great Cat Litter, at US$29.00–US$120.00, followed by Really Great Cat Litter - OdorStop and Cove Litter Box.
#1Really Great Cat LitterTuft & PawUS$29.00–US$120.00In stock
#2Really Great Cat Litter - OdorStopTuft & PawUS$29.00–US$120.00In stock
#3Cove Litter BoxTuft & PawUS$199.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Tuft & Paw in its comparison group.
- Average rating
- 4.42 / 5
- Rated products
- 86% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$106.50
- Currency
- USD
04 · Ads
What Tuft & Paw is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tuft & Paw runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Cloud 9 Window HammockTuft & Paw5 Oct 2026video
Porto Cat CarrierTuft & Paw5 Oct 2026video
Feeding Sami & Stormi some dinner @tuftandpaw 💛 (%: CAMY) #catfood #kittydinner #tuftandpaw #catfoodreview #catfoodrecommendationTuft & Paw4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026tuft and paw incorporatedverified
Text ad20 Oct 2026tuft and paw incorporatedverified
Text ad20 Oct 2026tuft and paw incorporatedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Tuft & Paw.
The creators who tag @tuftandpaw on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tuftandpaw on Instagram, led by Eva and Alex 🇨🇦 (197K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEva and Alex 🇨🇦@evaandalexfoster · 🇨🇦 CA | Pets nature Creator | 197K | 1.2% | 2 | Tagged @tuftandpaw |
06 · Competitors according to Gravity
Who Tuft & Paw competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tuft & Paw among Pet Supplies brands in United States. The closest is Fresh Step, then Catit, Meowant, PetPivot, Litter-Robot, PETKIT.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fresh Stepfreshstep.com | |||||||
| Catitcatit.com | |||||||
| Meowantmeowant.com | |||||||
| PetPivotpetpivot.com | |||||||
| Litter-Robotlitter-robot.com | |||||||
| PETKITpetkit.com |
07 · Company
The company behind Tuft & Paw.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tuft & Paw is a company based in Palm Desert, United States, founded in 2016 according to LinkedIn, on a domain registered in September 2016. It employs about 38 people, is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Palm Desert
- Founded
- 2016, per LinkedIn
- Domain registered
- 26 Sept 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 38 on LinkedIn
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tuftandpaw.com · Shopify · USD
- Catalogue
- 53 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tuft & Paw
What people ask Google about Tuft & Paw.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tuft & Paw legit or a scam?
According to Gravity by Benchr, Tuft & Paw is a brand based in Palm Desert, United States: its website has existed since September 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 38 people on LinkedIn, it has 136,656 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Tuft & Paw known for?
Tuft & Paw is a brand that creates premium cat products including litter, furniture, and food, all backed by cat behaviorists and designed to meet high standards for feline care. Gravity by Benchr classifies it under Pet Supplies, with Cat Supplies making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Tuft & Paw prices: how much is it?
Tuft & Paw's best seller, Really Great Cat Litter, sells from US$29.00 to US$120.00 on tuftandpaw.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check tuftandpaw.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Tuft & Paw promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Tuft & Paw advertises on Facebook and Instagram and on Google, where its offers often run. Check tuftandpaw.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Tuft & Paw?
Tuft & Paw sells on its own website, tuftandpaw.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Tuft & Paw?
Gravity by Benchr records a company based in Palm Desert, United States, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 38 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Tuft & Paw doing well?
Not at the moment. Gravity by Benchr estimates about 193,200 visits to tuftandpaw.com in September 2026, down 18% in a month and down 14% over three months. Tuft & Paw ranks #53 of 7,399 Pet Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Tuft & Paw use?
Gravity by Benchr identifies tuftandpaw.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Tuft & Paw spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Tuft & Paw on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United States?
Among Pet Supplies brands in United States in the Gravity by Benchr index, Tuft & Paw ranks #53 of 7,399 by estimated traffic. Its closest competitors on the same market are Fresh Step, Catit, Meowant, PetPivot, Litter-Robot. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tuft & Paw.