Brand page · Clothing · Norway
Tufte: 34.2K visits a month, 18 active Meta ads, Gravity score 770.
Tufte — Tufte Wear is a clothing brand that designs comfortable clothes for women, men and children with a focus on comfort, quality and function. In September 2026 tuftewear.no drew an estimated 34.2K visits, up 51% on the month before. It ranks #51 of 493 Clothing brands in Norway.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 46 peers: Clothing brands in Norway with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Tufte Wear is a clothing brand that designs comfortable clothes for women, men and children with a focus on comfort, quality and function.
01 · Traffic
How much traffic Tufte gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tufte drew an estimated 34.2K visits in September 2026, up 51% on the month before and up 347% over three months.
- Worldwide#235,255of 4.5M sites · Top 10%
- In Norway#1,203of 15.2K sites · Top 10%
- Clothing, worldwide#22,420of 459,295 brands · Top 5%
- Clothing, Norway#51of 493 brands · Top 20%
34.2K
estimated visits in September
1 mo ▲ +50.7%4 mo ▲ +346.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Tufte.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tufte holds 3.9 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 75% of customers give five stars and 0% one star.
Children's Clothing Store Clothing Store Men's Clothing Store Baby Clothing Store Underwear Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Tufte sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Tufte sells on Shopify, 100% of its catalogue in stock. The best seller is Men's Boxer Briefs, at NOK 299.00, followed by Women's Tight Sweatpants and Kids Boys Boxer.
#1Men's Boxer BriefsTufteNOK 299.00In stock
#2Women's Tight SweatpantsTufteNOK 299.00In stock
#3Kids Boys BoxerTufteNOK 49.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Tufte in its comparison group.
- Average rating
- 4.53 / 5
- Rated products
- 81% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$167.11
- Currency
- NOK
04 · Ads
What Tufte is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tufte runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2023 (image, text, video).
Wool Pile Vest i merinoull og økologisk bomullTufte Wear5 Oct 2026image
Se sesongens nyheterTufte Wear5 Oct 2026image
Se sesongens nyheterTufte Wear5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Tufte Wear ASverified
Text ad19 Oct 2026Tufte Wear ASverified
Text ad14 Oct 2026Tufte Wear ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Tufte.
The creators who tag @tuftewear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tuftewear on Instagram, led by Celine Jessen (15.7K followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCeline Jessen@celinejessen · 🇳🇴 NO | Travel tourism exploration Creator | 15.7K | 1.7% | 10 | Tagged @tuftewear |
06 · Competitors according to Gravity
Who Tufte competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tufte among Clothing brands in Norway. The closest is Laley, then graphene-x.com, Ember RV, Northern Hunting, Spring Collective, Columbia Sportwear.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Laleylaley.no | |||||||
| graphene-x.comgraphene-x.com | |||||||
| Ember RVemberrv.com | |||||||
| Northern Huntingnorthernhunting.com | |||||||
| Spring Collectivespringcollective.store | |||||||
| Columbia Sportwearcolumbiasportswear.com.ar |
07 · Company
The company behind Tufte.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tufte is a company based in Lysaker, Norway, on a domain registered in February 2013. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇴 Norway · Lysaker
- Founded
- Data not available
- Domain registered
- 22 Feb 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tuftewear.no · Shopify · NOK
- Catalogue
- 290 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tufte
What people ask Google about Tufte.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tufte legit or a scam?
According to Gravity by Benchr, Tufte is a brand based in Lysaker, Norway: its website has existed since February 2013, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 21,051 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Tufte sell?
Tufte Wear is a clothing brand that designs comfortable clothes for women, men and children with a focus on comfort, quality and function. Gravity by Benchr classifies it under Clothing, with Outerwear making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Tufte prices: how much is it?
Tufte's best seller, Men's Boxer Briefs, sells NOK 299.00 on tuftewear.no. 100% of the catalogue is in stock. Gravity does not track prices daily: check tuftewear.no before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Tufte have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Tufte advertises on Facebook and Instagram and on Google, where its offers often run. Check tuftewear.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Tufte?
Tufte sells on its own website, tuftewear.no, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Tufte?
Gravity by Benchr records a company based in Lysaker, Norway, whose domain was registered in 2013, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Tufte growing?
Yes. Gravity by Benchr estimates about 34,200 visits to tuftewear.no in September 2026, up 51% in a month and up 347% over three months. Tufte ranks #51 of 493 Clothing brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Tufte use?
Gravity by Benchr identifies tuftewear.no as a Shopify store (standard plan, not Shopify Plus), selling in NOK. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Tufte's ad budget?
Gravity by Benchr does not publish a spend figure for Tufte on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Norway?
Among Clothing brands in Norway in the Gravity by Benchr index, Tufte ranks #51 of 493 by estimated traffic. Its closest competitors on the same market are Laley, graphene-x.com, Ember RV, Northern Hunting, Spring Collective. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tufte.