Brand page · Personal Care · United States
TULA: 88.8K visits a month, 243 active Meta ads, Gravity score 454.
TULA — TULA is a skincare brand that offers clean and clinically effective skincare products formulated with prebiotics and skin actives to support a balanced microbiome and barrier for healthy-looking skin wellness. In September 2026 tula.com drew an estimated 88.8K visits, down 39% on the month before. It ranks #873 of 33,626 Personal Care brands in United States and holds a 1.9 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
TULA is a skincare brand that offers clean and clinically effective skincare products formulated with prebiotics and skin actives to support a balanced microbiome and barrier for healthy-looking skin wellness.
01 · Traffic
How much traffic TULA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TULA drew an estimated 88.8K visits in September 2026, down 39% on the month before and down 28% over three months.
- Worldwide#103,773of 4.5M sites · Top 5%
- In United States#33,852of 1.2M sites · Top 5%
- Personal Care, worldwide#5,145of 215,119 brands · Top 5%
- Personal Care, United States#873of 33,626 brands · Top 5%
88.8K
estimated visits in September
1 mo ▼ −39.2%4 mo ▼ −27.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TULA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TULA holds 1.9 out of 5 on Trustpilot over 14 reviews, 6 of them in the last twelve months: 7% of customers give five stars and 79% one star.
Cosmetics Store Health and Beauty Shop Beauty Product Supplier Cosmetic Products Manufacturer Skin Care Clinic Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TULA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TULA sells on Shopify, 98% of its catalogue in stock. The best seller is Protect + Glow SPF 30, at US$38.00–US$58.00, followed by The Cult Classic and Glow + Get It.
#1Protect + Glow SPF 30TULAUS$38.00–US$58.00In stock
#2The Cult ClassicTULAUS$24.00–US$54.00In stock
Glow + Get ItTULAUS$38.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places TULA in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 100% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$58.00
- Currency
- USD
04 · Ads
What TULA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TULA runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since April 2023 (image, text, video).
Grab & Glow at Costco!TULA8 Oct 2026image
Get Ready To Save On TULATULA8 Oct 2026video
Get Ready To Save On TULATULA8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026TULA Life, INCverified
Text ad20 Oct 2026TULA Life, INCverified
Text ad20 Oct 2026TULA Life, INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TULA.
The creators who tag @tula on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @tula on Instagram, led by Kirsten Brusse | Over 40 Makeup Tips (185K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKirsten Brusse | Over 40 Makeup Tips@thebeautyblotter · 🇺🇸 US | Beauty cosmetics skincare Creator | 185K | 0.8% | 3 | Tagged @tula |
06 · Competitors according to Gravity
Who TULA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TULA among Personal Care brands in United States. The closest is BioChroma, then CLEAN Beauty Collective, Afnan Perfumes, INNBEAUTY PROJECT, Lisa Eldridge, ARMAF.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BioChromabiochromabrand.com | |||||||
| CLEAN Beauty Collectivecleanbeauty.com | |||||||
| Afnan Perfumesus.afnan.com | |||||||
| INNBEAUTY PROJECTinnbeautyproject.com | |||||||
| Lisa Eldridgeus.lisaeldridge.com | |||||||
| ARMAFarmaf.com |
07 · Company
The company behind TULA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TULA is a company based in New York, United States, founded in 2018 according to LinkedIn, on a domain registered in July 1997. It employs about 10 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2018, per LinkedIn
- Domain registered
- 19 Jul 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- M and a · last deal: series unknown
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- tula.com · Shopify · USD
- Catalogue
- 85 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TULA
What people ask Google about TULA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TULA legit?
According to Gravity by Benchr, TULA is a brand based in New York, United States: its website has existed since July 1997, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 494,317 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
TULA reviews: is it worth it?
Customers rate TULA 1.9 out of 5 on Trustpilot over 14 reviews, 6 of them in the last twelve months: 7% give five stars, 79% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is TULA?
TULA is a skincare brand that offers clean and clinically effective skincare products formulated with prebiotics and skin actives to support a balanced microbiome and barrier for healthy-looking skin wellness. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 96% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
TULA prices: how much is it?
TULA's best seller, Protect + Glow SPF 30, sells from US$38.00 to US$58.00 on tula.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check tula.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does TULA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: TULA advertises on Facebook and Instagram and on Google, where its offers often run. Check tula.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy TULA?
TULA sells on its own website, tula.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind TULA?
Gravity by Benchr records a company based in New York, United States, founded in 2018 according to LinkedIn, on a domain registered in 1997, with 10 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is TULA growing?
Not at the moment. Gravity by Benchr estimates about 88,800 visits to tula.com in September 2026, down 39% in a month and down 28% over three months. TULA ranks #873 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TULA use?
Gravity by Benchr identifies tula.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does TULA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for TULA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, TULA ranks #873 of 33,626 by estimated traffic. Its closest competitors on the same market are BioChroma, CLEAN Beauty Collective, Afnan Perfumes, INNBEAUTY PROJECT, Lisa Eldridge. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TULA.