Brand page · Decor · United Kingdom
Turtle Mat: 37.7K visits a month, 19 active Meta ads, Gravity score 624.
Turtle Mat — Turtle Mat sells washable dirt-trapping doormats for indoor and outdoor use, with a focus on trapping 95% more dirt, dust and moisture at the door. In September 2026 turtlemat.co.uk drew an estimated 37.7K visits, up 24% on the month before. It ranks #399 of 13,189 Decor brands in United Kingdom and holds a 4.7 Trustpilot rating over 580 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 391 peers: Decor brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Turtle Mat sells washable dirt-trapping doormats for indoor and outdoor use, with a focus on trapping 95% more dirt, dust and moisture at the door.
01 · Traffic
How much traffic Turtle Mat gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Turtle Mat drew an estimated 37.7K visits in September 2026, up 24% on the month before and up 58% over three months.
- Worldwide#216,680of 4.5M sites · Top 5%
- In United Kingdom#11,325of 192K sites · Top 10%
- Decor, worldwide#4,623of 185,686 brands · Top 5%
- Decor, United Kingdom#399of 13,189 brands · Top 5%
37.7K
estimated visits in September
1 mo ▲ +23.9%4 mo ▲ +57.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Turtle Mat.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Turtle Mat holds 4.7 out of 5 on Trustpilot over 580 reviews, 401 of them in the last twelve months: 77% of customers give five stars and 10% one star. That volume places Turtle Mat in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Turtle Mat sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Turtle Mat sells on Shopify, 99% of its catalogue in stock. The best seller is Fawn, at £27.95–£149.95, followed by Grey and Cape Cod - Slate.
#1FawnTurtle Mat£27.95–£149.95In stock
#2GreyTurtle Mat£27.95–£149.95In stock
#3Cape Cod - SlateTurtle Mat£52.95–£80.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Turtle Mat in its comparison group.
- Average rating
- 4.51 / 5
- Rated products
- 74% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$74.05
- Currency
- GBP
04 · Ads
What Turtle Mat is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Turtle Mat runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2024 (image, text, video).
default_collection_headlineTurtle Mat8 Sept 2026image
Kissing Spike SlateTurtle Mat29 Aug 2026image
AvenTurtle Mat11 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Kleen-tex Industies Limitedverified
Text ad20 Oct 2026Kleen-tex Industies Limitedverified
Text ad20 Oct 2026Kleen-tex Industies Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Turtle Mat.
The creators who tag @turtle_mat on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @turtle_mat on Instagram, led by wash+dry FLOOR FASHION by Kleen-Tex Europe ❤️💙 (16.8K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| wwash+dry FLOOR FASHION by Kleen-Tex Europe ❤️💙@wash_and_dry_floorfashion · 🇩🇪 DE | Fashion style luxury Creator | 16.8K | 0.3% | 1 | Tagged @turtle_mat |
06 · Competitors according to Gravity
Who Turtle Mat competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Turtle Mat among Decor brands in United Kingdom. The closest is Mattify-UK, then wash+dry UK, Star Cutouts, Newgate World, Curated Castings, Frame-A-Game.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mattify-UKmattify.co.uk | |||||||
| wash+dry UKwash-and-dry.co.uk | |||||||
| Star Cutoutsstarcutouts.com | |||||||
| Newgate Worldnewgateworld.com | |||||||
| Curated Castingscuratedcastings.co.uk | |||||||
| Frame-A-Gameframeagame.com |
07 · Company
The company behind Turtle Mat.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Turtle Mat is a company based in Warrington, United Kingdom, on a domain registered in May 1999.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Warrington
- Founded
- Data not available
- Domain registered
- 26 May 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- turtlemat.co.uk · Shopify · GBP
- Catalogue
- 67 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Turtle Mat
What people ask Google about Turtle Mat.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Turtle Mat legit?
According to Gravity by Benchr, Turtle Mat is a brand based in Warrington, United Kingdom: its website has existed since May 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 8,064 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Turtle Mat?
Customers rate Turtle Mat 4.7 out of 5 on Trustpilot over 580 reviews, 401 of them in the last twelve months: 77% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Turtle Mat known for?
Turtle Mat sells washable dirt-trapping doormats for indoor and outdoor use, with a focus on trapping 95% more dirt, dust and moisture at the door. Gravity by Benchr classifies it under Decor, with Door Mats making up 84% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Turtle Mat expensive?
Turtle Mat's best seller, Fawn, sells from £27.95 to £149.95 on turtlemat.co.uk. 99% of the catalogue is in stock. Gravity does not track prices daily: check turtlemat.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Turtle Mat have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Turtle Mat advertises on Facebook and Instagram and on Google, where its offers often run. Check turtlemat.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Turtle Mat?
Turtle Mat sells on its own website, turtlemat.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Turtle Mat?
Gravity by Benchr records a company based in Warrington, United Kingdom, whose domain was registered in 1999. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Turtle Mat doing well?
Yes. Gravity by Benchr estimates about 37,700 visits to turtlemat.co.uk in September 2026, up 24% in a month and up 58% over three months. Turtle Mat ranks #399 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Turtle Mat use?
Gravity by Benchr identifies turtlemat.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Turtle Mat's ad budget?
Gravity by Benchr does not publish a spend figure for Turtle Mat on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Turtle Mat ranks #399 of 13,189 by estimated traffic. Its closest competitors on the same market are Mattify-UK, wash+dry UK, Star Cutouts, Newgate World, Curated Castings. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Turtle Mat.