Brand page · Vehicle Parts & Accessories · United States
Turtle Wax: 83.5K visits a month, 120 active Meta ads, Gravity score 534.
Turtle Wax — Turtle Wax is a car care brand that sells washes, waxes, coatings and detailing supplies. In September 2026 turtlewax.com drew an estimated 83.5K visits, down 30% on the month before. It ranks #293 of 15,945 Vehicle Parts & Accessories brands in United States and holds a 2.0 Trustpilot rating over 65 reviews.
Updated Traffic Sept 2026Meta ads 16 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 934 peers: Vehicle Parts & Accessories brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Turtle Wax is a car care brand that sells washes, waxes, coatings and detailing supplies.
01 · Traffic
How much traffic Turtle Wax gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Turtle Wax drew an estimated 83.5K visits in September 2026, down 30% on the month before and down 43% over three months.
- Worldwide#109,493of 4.5M sites · Top 5%
- In United States#35,748of 1.2M sites · Top 5%
- Vehicle Parts & Accessories, worldwide#2,106of 167,964 brands · Top 5%
- Vehicle Parts & Accessories, United States#293of 15,945 brands · Top 5%
83.5K
estimated visits in September
1 mo ▼ −30.2%4 mo ▼ −43.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Turtle Wax.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Turtle Wax holds 2.0 out of 5 on Trustpilot over 65 reviews, 4 of them in the last twelve months: 11% of customers give five stars and 82% one star. That volume places Turtle Wax in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Car Accessories Store Car Detailing Service Auto Accessories Wholesaler Car Wash Auto Parts Store Auto Chemistry Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Turtle Wax sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Turtle Wax sells on Shopify, 97% of its catalogue in stock. The best seller is Hybrid Solutions® Ceramic Spray Coating, 16 fl oz, at US$15.00, followed by Hybrid Solutions® Ceramic + Graphene Inside Job™, 16 fl oz and Hybrid Solutions® Ceramic Wax 3-in-1 Detailer, 32 fl oz.
#1Hybrid Solutions® Ceramic Spray Coating, 16 fl ozTurtle WaxUS$15.00In stock
#2Hybrid Solutions® Ceramic + Graphene Inside Job™, 16 fl ozTurtle WaxUS$10.00In stock
#3Hybrid Solutions® Ceramic Wax 3-in-1 Detailer, 32 fl ozTurtle WaxUS$15.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Turtle Wax in its comparison group.
- Average rating
- 4.52 / 5
- Rated products
- 96% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$15.00
- Currency
- USD
04 · Ads
What Turtle Wax is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Turtle Wax runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
Your Interior’s New Inside JobTurtle Wax11 Oct 2026image
Your Interior’s New Inside JobTurtle Wax10 Oct 2026image
The Ultimate Showroom FinishTurtle Wax5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Turtle Waxverified
Text ad19 Oct 2026Turtle Waxverified
Text ad16 Oct 2026Turtle Waxverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Turtle Wax.
The creators who tag @turtlewax on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Turtle Wax competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Turtle Wax among Vehicle Parts & Accessories brands in United States. The closest is Shine Armor, then Stickeezy Vinyl Decals, Meguiar’s, Express Paint, Dura Lube, PaintScratch.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Shine Armorshinearmor.com | |||||||
| Stickeezy Vinyl Decalsstickeezy.com | |||||||
| Meguiar’smeguiarsdirect.com | |||||||
| Express Paintexpresspaint.com | |||||||
| Dura Lubeduralube.com | |||||||
| PaintScratchpaintscratch.com |
07 · Company
The company behind Turtle Wax.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Turtle Wax is a company based in Lombard, United States, founded in 1946 according to LinkedIn, on a domain registered in August 1995. It employs about 238 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Lombard
- Founded
- 1946, per LinkedIn
- Domain registered
- 12 Aug 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 238 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- turtlewax.com · Shopify · USD
- Catalogue
- 70 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Turtle Wax
What people ask Google about Turtle Wax.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Turtle Wax legit?
According to Gravity by Benchr, Turtle Wax is a brand based in Lombard, United States: its website has existed since August 1995, it sells on a Shopify store, it employs 238 people on LinkedIn, it has 103,050 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Turtle Wax reviews: is it worth it?
Customers rate Turtle Wax 2.0 out of 5 on Trustpilot over 65 reviews, 4 of them in the last twelve months: 11% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Turtle Wax sell?
Turtle Wax is a car care brand that sells washes, waxes, coatings and detailing supplies. Gravity by Benchr classifies it under Vehicle Parts & Accessories, with Vehicle Maintenance, Care & Decor making up 66% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Turtle Wax prices: how much is it?
Turtle Wax's best seller, Hybrid Solutions® Ceramic Spray Coating, 16 fl oz, sells US$15.00 on turtlewax.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check turtlewax.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Turtle Wax have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Turtle Wax advertises on Facebook and Instagram and on Google, where its offers often run. Check turtlewax.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Turtle Wax?
Turtle Wax sells on its own website, turtlewax.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Turtle Wax?
Gravity by Benchr records a company based in Lombard, United States, founded in 1946 according to LinkedIn, on a domain registered in 1995, with 238 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Turtle Wax growing?
Not at the moment. Gravity by Benchr estimates about 83,500 visits to turtlewax.com in September 2026, down 30% in a month and down 43% over three months. Turtle Wax ranks #293 of 15,945 Vehicle Parts & Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Turtle Wax use?
Gravity by Benchr identifies turtlewax.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Turtle Wax spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Turtle Wax on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands in United States?
Among Vehicle Parts & Accessories brands in United States in the Gravity by Benchr index, Turtle Wax ranks #293 of 15,945 by estimated traffic. Its closest competitors on the same market are Shine Armor, Stickeezy Vinyl Decals, Meguiar’s, Express Paint, Dura Lube. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Turtle Wax.