Brand page · Linens & Bedding · Germany
twentythree®: 41.9K visits a month, 554 active Meta ads, Gravity score 629.
twentythree® — twentythree® is a German online shop specializing in premium bedding made from 100% TENCEL™ Lyocell fibers, including bed sheets, pillowcases, duvets, and pillows. In September 2026 twentythree.de drew an estimated 41.9K visits, down 37% on the month before. It ranks #27 of 604 Linens & Bedding brands in Germany and holds a 4.5 Trustpilot rating over 308 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 27 peers: Linens & Bedding brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
twentythree® is a German online shop specializing in premium bedding made from 100% TENCEL™ Lyocell fibers, including bed sheets, pillowcases, duvets, and pillows.
01 · Traffic
How much traffic twentythree® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
twentythree® drew an estimated 41.9K visits in September 2026, down 37% on the month before and down 81% over three months.
- Worldwide#197,572of 4.5M sites · Top 5%
- In Germany#8,842of 184K sites · Top 5%
- Linens & Bedding, worldwide#1,020of 24,680 brands · Top 5%
- Linens & Bedding, Germany#27of 604 brands · Top 5%
41.9K
estimated visits in September
1 mo ▼ −36.9%4 mo ▼ −81.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about twentythree®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
twentythree® holds 4.5 out of 5 on Trustpilot over 308 reviews, 146 of them in the last twelve months: 88% of customers give five stars and 5% one star. That volume places twentythree® in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Bedding Store Clothes and Fabric Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What twentythree® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
twentythree® sells on Shopify, 94% of its catalogue in stock. The best seller is Cloud Lyocell Bettdecke, at €159.00–€229.00, followed by Cloud Lyocell Kopfkissen and Lyocell Bettwäsche.
#1Cloud Lyocell Bettdecketwentythree®€159.00–€229.00In stock
#2Cloud Lyocell Kopfkissentwentythree®€69.00–€79.00In stock
#3Lyocell Bettwäschetwentythree®€129.00–€229.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places twentythree® in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 100% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$110.88
- Currency
- EUR
04 · Ads
What twentythree® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
twentythree® runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Baumwolle ist rauer als eine Nagelfeiletwentythree.de7 Oct 2026video
2 Garnituren. Nur 1 bezahlen.twentythree.de7 Oct 2026image
1+1 gratistwentythree.de7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Julian Reick und Mikael Tas GbRverified
Text ad21 Oct 2026Julian Reick und Mikael Tas GbRverified
Text ad20 Oct 2026Julian Reick und Mikael Tas GbRverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about twentythree®.
The creators who tag @twentythree_de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @twentythree_de on Instagram, led by Anita Wagner (47K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAnita Wagner@anitahusaric · 🇩🇪 DE | Fashion style luxury Creator | 47K | 1.2% | 1 | Tagged @twentythree_de |
06 · Competitors according to Gravity
Who twentythree® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for twentythree® among Linens & Bedding brands in Germany. The closest is KLEKKS, then SEVEN SUNDAYS, COZY HEAVEN, Magic Splashy, AMQUA, naturalnights.shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KLEKKSklekks.com | |||||||
| SEVEN SUNDAYSseven-sundays.shop | |||||||
| COZY HEAVENcozy-heaven.com | |||||||
| Magic Splashymagicsplashy.de | |||||||
| AMQUAamqua.com | |||||||
| naturalnights.shopnaturalnights.shop |
07 · Company
The company behind twentythree®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
twentythree® is a company based in Esslingen am Neckar, Germany, founded in 2005 according to LinkedIn. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Esslingen am Neckar
- Founded
- 2005, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- twentythree.de · Shopify · EUR
- Catalogue
- 32 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about twentythree®
What people ask Google about twentythree®.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is twentythree® a legit company?
According to Gravity by Benchr, twentythree® is a brand based in Esslingen am Neckar, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 19,065 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about twentythree®?
Customers rate twentythree® 4.5 out of 5 on Trustpilot over 308 reviews, 146 of them in the last twelve months: 88% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is twentythree®?
twentythree® is a German online shop specializing in premium bedding made from 100% TENCEL™ Lyocell fibers, including bed sheets, pillowcases, duvets, and pillows. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 94% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is twentythree® expensive?
twentythree®'s best seller, Cloud Lyocell Bettdecke, sells from €159.00 to €229.00 on twentythree.de. 94% of the catalogue is in stock. Gravity does not track prices daily: check twentythree.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does twentythree® have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: twentythree® advertises on Facebook and Instagram and on Google, where its offers often run. Check twentythree.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy twentythree®?
twentythree® sells on its own website, twentythree.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns twentythree®?
Gravity by Benchr records a company based in Esslingen am Neckar, Germany, founded in 2005 according to LinkedIn, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is twentythree® doing well?
Not at the moment. Gravity by Benchr estimates about 41,900 visits to twentythree.de in September 2026, down 37% in a month and down 81% over three months. twentythree® ranks #27 of 604 Linens & Bedding brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does twentythree® use?
Gravity by Benchr identifies twentythree.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is twentythree®'s ad budget?
Gravity by Benchr does not publish a spend figure for twentythree® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in Germany?
Among Linens & Bedding brands in Germany in the Gravity by Benchr index, twentythree® ranks #27 of 604 by estimated traffic. Its closest competitors on the same market are KLEKKS, SEVEN SUNDAYS, COZY HEAVEN, Magic Splashy, AMQUA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with twentythree®.