Brand page · Lighting · Italy
Twinkly: 97.8K visits a month, 12 active Meta ads, Gravity score 643.
Twinkly — Twinkly is an Italian technology company that develops smart LED lighting solutions for home and business, offering app-controlled lights with 3D-mapped RGB technology and customizable effects and animations. In September 2026 twinkly.com drew an estimated 97.8K visits, up 5% on the month before. It ranks #47 of 2,695 Lighting brands in Italy and holds a 4.6 Trustpilot rating over 1,541 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 17 peers: Lighting brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Twinkly is an Italian technology company that develops smart LED lighting solutions for home and business, offering app-controlled lights with 3D-mapped RGB technology and customizable effects and animations.
01 · Traffic
How much traffic Twinkly gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Twinkly drew an estimated 97.8K visits in September 2026, up 5% on the month before and up 39% over three months.
- Worldwide#95,516of 4.5M sites · Top 5%
- In United States#31,256of 1.2M sites · Top 5%
- Lighting, worldwide#382of 25,385 brands · Top 5%
- Lighting, United States#47of 2,695 brands · Top 5%
97.8K
estimated visits in September
1 mo ▲ +5.4%4 mo ▲ +39.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Twinkly.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Twinkly holds 4.6 out of 5 on Trustpilot over 1,541 reviews, 264 of them in the last twelve months: 83% of customers give five stars and 8% one star. That volume places Twinkly in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Light Bulb Supplier Lighting Manufacturer Lighting Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Twinkly sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Twinkly sells on Shopify, 69% of its catalogue in stock. The best seller is Strings Multicolor, at €69.99–€229.99, followed by Strings Multicolor + White and Strings HD Multicolor + White.
#1Strings MulticolorTwinkly€69.99–€229.99In stock
#2Strings Multicolor + WhiteTwinkly€139.99–€229.99In stock
#3Strings HD Multicolor + WhiteTwinkly€179.99–€239.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Twinkly in its comparison group.
- Average rating
- 4.44 / 5
- Rated products
- 72% of the catalogue
- In stock
- 69%
- Upper price quartile
- US$173.60
- Currency
- EUR
04 · Ads
What Twinkly is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Twinkly runs Meta ads on Facebook, Instagram, and has advertised on Google since April 2024 (image, text, video).
Mit der Twinkly-App weiß jedes Licht genau, wo es ist.✨ Kartiere deine Lichter in Sekundenschnelle und erlebe, wie sie zum Leben erwachen unTwinkly6 Oct 2026video
⏳ Ancora pochi giorni per festeggiare i nostri 10 anni con il 30% di sconto sul tuo prossimo Twinkly. Poi l'offerta si spegne.Twinkly6 Oct 2026video
Noch 90 Tage bis Weihnachten… bereit? 🎄✨ Einige von uns träumen schon im Lichterglanz. Völlig verständlich 😉 Plane jetzt dein bisher magischTwinkly6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad26 Jan 2026Ledworks srlverified
Text ad26 Jan 2026Ledworks srlverified
Text ad26 Jan 2026Ledworks srlverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Twinkly.
The creators who tag @twinkly on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @twinkly on Instagram, led by Clark Ensminger (50.4K followers, 36.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CClark Ensminger@mousemakerstudio · 🇺🇸 US | Decoration garden diy Creator | 50.4K | 36.5% | 2 | Tagged @twinkly |
06 · Competitors according to Gravity
Who Twinkly competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Twinkly among Lighting brands in Italy. The closest is Arcadia, then creative-cables.com, lumiavera.com, Ecoworld-shop.fr, EcoWorld-Shop, Noesis Love.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Arcadiaarcadia-led.com | |||||||
| creative-cables.comcreative-cables.com | |||||||
| lumiavera.comlumiavera.com | |||||||
| Ecoworld-shop.frecoworld-shop.fr | |||||||
| EcoWorld-Shopecoworld-shop.it | |||||||
| Noesis Loveshop.noesislove.com |
07 · Company
The company behind Twinkly.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Twinkly is a company based in Milano, Italy, founded in 2016 according to LinkedIn, on a domain registered in January 2000. It employs about 44 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Milano
- Founded
- 2016, per LinkedIn
- Domain registered
- 13 Jan 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 44 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- twinkly.com · Shopify · EUR
- Catalogue
- 19 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Twinkly
What people ask Google about Twinkly.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Twinkly a legit company?
According to Gravity by Benchr, Twinkly is a brand based in Milano, Italy: its website has existed since January 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 44 people on LinkedIn, it has 123,195 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Twinkly reviews
Customers rate Twinkly 4.6 out of 5 on Trustpilot over 1,541 reviews, 264 of them in the last twelve months: 83% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Twinkly known for?
Twinkly is an Italian technology company that develops smart LED lighting solutions for home and business, offering app-controlled lights with 3D-mapped RGB technology and customizable effects and animations. Gravity by Benchr classifies it under Lighting, with Light Ropes & Strings making up 62% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Twinkly prices: how much is it?
Twinkly's best seller, Strings Multicolor, sells from €69.99 to €229.99 on twinkly.com. 69% of the catalogue is in stock. Gravity does not track prices daily: check twinkly.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Twinkly have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Twinkly advertises on Facebook and Instagram and on Google, where its offers often run. Check twinkly.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Twinkly?
Twinkly sells on its own website, twinkly.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Twinkly?
Gravity by Benchr records a company based in Milano, Italy, founded in 2016 according to LinkedIn, on a domain registered in 2000, with 44 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Twinkly doing well?
Yes. Gravity by Benchr estimates about 97,800 visits to twinkly.com in September 2026, up 5% in a month and up 39% over three months. Twinkly ranks #47 of 2,695 Lighting brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Twinkly use?
Gravity by Benchr identifies twinkly.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Twinkly spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Twinkly on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in Italy?
Among Lighting brands in Italy in the Gravity by Benchr index, Twinkly ranks #47 of 2,695 by estimated traffic. Its closest competitors on the same market are Arcadia, creative-cables.com, lumiavera.com, Ecoworld-shop.fr, EcoWorld-Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Twinkly.