Brand page · Personal Care · United States
Twisted Lily: 159K visits a month, 60 active Meta ads, Gravity score 648.
Twisted Lily — Twisted Lily is a fragrance boutique that offers a curated selection of niche, indie, and luxury fragrances. The company serves as a destination for perfume lovers seeking hard-to-find scents worldwide. In September 2026 twistedlily.com drew an estimated 159K visits, up 34% on the month before. It ranks #515 of 33,626 Personal Care brands in United States and holds a 2.4 Trustpilot rating over 15 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Twisted Lily is a fragrance boutique that offers a curated selection of niche, indie, and luxury fragrances. The company serves as a destination for perfume lovers seeking hard-to-find scents worldwide.
01 · Traffic
How much traffic Twisted Lily gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Twisted Lily drew an estimated 159K visits in September 2026, up 34% on the month before and down 10% over three months.
- Worldwide#63,631of 4.5M sites · Top 5%
- In United States#20,966of 1.2M sites · Top 5%
- Personal Care, worldwide#2,988of 215,119 brands · Top 5%
- Personal Care, United States#515of 33,626 brands · Top 5%
159K
estimated visits in September
1 mo ▲ +34.3%4 mo ▼ −10.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Twisted Lily.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Twisted Lily holds 2.4 out of 5 on Trustpilot over 15 reviews, 1 of them in the last twelve months: 33% of customers give five stars and 53% one star.
Cosmetics Store Cosmetics and Perfumes Supplier Flavours, Fragrances and Aroma Supplier Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Twisted Lily sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Twisted Lily sells on Shopify, 89% of its catalogue in stock. The best seller is Baccarat Rouge 540, at US$9.00, followed by Baccarat Rouge 540 Extrait and Gentle Fluidity Gold Edition.
#3Baccarat Rouge 540Twisted LilyUS$9.00In stock
Baccarat Rouge 540 ExtraitTwisted LilyUS$11.00In stock
Gentle Fluidity Gold EditionTwisted LilyUS$7.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Twisted Lily in its comparison group.
- Average rating
- 4.39 / 5
- Rated products
- 67% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$190.00
- Currency
- USD
04 · Ads
What Twisted Lily is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Twisted Lily runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Angel Dust ExtraitTwisted Lily6 Oct 2026image
Blue TalismanTwisted Lily5 Oct 2026image
The Most Duped FragrancesTwisted Lily5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Commodity Fragrances, LLCverified
Text ad20 Oct 2026Commodity Fragrances, LLCverified
Text ad20 Oct 2026Commodity Fragrances, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Twisted Lily.
The creators who tag @twistedlily360 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Twisted Lily competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Twisted Lily among Personal Care brands in United States. The closest is Scentedelic, then Luckyscent, Scentoria, édition privée, NOSE SHOP, BeautyLIV.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Scentedelicscentedelic.com | |||||||
| Luckyscentcheckout.luckyscent.com | |||||||
| Scentoriascentoria.co.in | |||||||
| édition privéeeditionprivee.com | |||||||
| NOSE SHOPnoseshop.jp | |||||||
| BeautyLIVbeautyliv.com |
07 · Company
The company behind Twisted Lily.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Twisted Lily is a company based in ENGLEWOOD, United States, founded in 2013 according to LinkedIn, on a domain registered in August 2012. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · ENGLEWOOD
- Founded
- 2013, per LinkedIn
- Domain registered
- 13 Aug 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- twistedlily.com · Shopify · USD
- Catalogue
- 663 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Twisted Lily
What people ask Google about Twisted Lily.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Twisted Lily a legit company?
According to Gravity by Benchr, Twisted Lily is a brand based in ENGLEWOOD, United States: its website has existed since August 2012, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 52,845 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Twisted Lily reviews
Customers rate Twisted Lily 2.4 out of 5 on Trustpilot over 15 reviews, 1 of them in the last twelve months: 33% give five stars, 53% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Twisted Lily known for?
Twisted Lily is a fragrance boutique that offers a curated selection of niche, indie, and luxury fragrances. The company serves as a destination for perfume lovers seeking hard-to-find scents worldwide. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Twisted Lily cost?
Twisted Lily's best seller, Baccarat Rouge 540, sells US$9.00 on twistedlily.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check twistedlily.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Twisted Lily discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Twisted Lily advertises on Facebook and Instagram and on Google, where its offers often run. Check twistedlily.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Twisted Lily?
Twisted Lily sells on its own website, twistedlily.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Twisted Lily?
Gravity by Benchr records a company based in ENGLEWOOD, United States, founded in 2013 according to LinkedIn, on a domain registered in 2012, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Twisted Lily growing?
Not at the moment. Gravity by Benchr estimates about 158,600 visits to twistedlily.com in September 2026, up 34% in a month and down 10% over three months. Twisted Lily ranks #515 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Twisted Lily use?
Gravity by Benchr identifies twistedlily.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Twisted Lily's ad budget?
Gravity by Benchr does not publish a spend figure for Twisted Lily on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Twisted Lily ranks #515 of 33,626 by estimated traffic. Its closest competitors on the same market are Scentedelic, Luckyscent, Scentoria, édition privée, NOSE SHOP. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Twisted Lily.