Brand page · Jewelry · Netherlands
TW Steel: 42.1K visits a month, 217 active Meta ads, Gravity score 515.
TW Steel — TW Steel is a Dutch watch brand that designs and sells distinctive timepieces with a focus on bold design and Swiss quality standards. In September 2026 twsteel.com drew an estimated 42.1K visits, down 17% on the month before. It ranks #779 of 33,382 Jewelry brands in Netherlands and holds a 4.6 Trustpilot rating over 75 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Jewelry brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
TW Steel is a Dutch watch brand that designs and sells distinctive timepieces with a focus on bold design and Swiss quality standards.
01 · Traffic
How much traffic TW Steel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TW Steel drew an estimated 42.1K visits in September 2026, down 17% on the month before and down 6% over three months.
- Worldwide#197,075of 4.5M sites · Top 5%
- In United States#62,621of 1.2M sites · Top 10%
- Jewelry, worldwide#4,547of 132,285 brands · Top 5%
- Jewelry, United States#779of 33,382 brands · Top 5%
42.1K
estimated visits in September
1 mo ▼ −16.8%4 mo ▼ −6.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TW Steel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TW Steel holds 4.6 out of 5 on Trustpilot over 75 reviews, 45 of them in the last twelve months: 88% of customers give five stars and 4% one star. That volume places TW Steel in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Watch Store Watch Manufacturer Jewelry Store Clock Watch Maker
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TW Steel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TW Steel sells on Shopify, 38% of its catalogue in stock. The best seller is ACE101, at €949.00, followed by CE4041 and ACE102.
#1ACE101TW Steel€949.00In stock
#2CE4041TW Steel€489.00In stock
#3ACE102TW Steel€999.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places TW Steel in its comparison group.
- Average rating
- 4.50 / 5
- Rated products
- 4% of the catalogue
- In stock
- 38%
- Upper price quartile
- US$536.50
- Currency
- EUR
04 · Ads
What TW Steel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TW Steel runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text).
Discover the CS128TW Steel Watches7 Oct 2026video
Discover the TW1119TW Steel Watches7 Oct 2026video
Discover the CS129TW Steel Watches6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Twelvemonkeys SAVverified
Text ad20 Oct 2026Twelvemonkeys SAVverified
Text ad20 Oct 2026Twelvemonkeys SAVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TW Steel.
The creators who tag @twsteel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @twsteel on Instagram, led by Sinroja Motorcycles (27.4K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSinroja Motorcycles@sinrojamotorcycles · 🇬🇧 GB | Automotive mobility Creator | 27.4K | — | 3 | Tagged @twsteel |
06 · Competitors according to Gravity
Who TW Steel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TW Steel among Jewelry brands in Netherlands. The closest is Valuchi, then DNModDesigns, Northgate Watches, KANE®, ZJani Mods, Uniq Watch Mods.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Valuchivaluchiwatches.com | |||||||
| DNModDesignsdnmoddesigns.nl | |||||||
| Northgate Watchesnorthgatewatches.com | |||||||
| KANE®kanewatches.com | |||||||
| ZJani Modszjani-mods.com | |||||||
| Uniq Watch Modsuniqwatchmods.nl |
07 · Company
The company behind TW Steel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TW Steel is a company based in Beverwijk, Netherlands, founded in 2005 according to LinkedIn, on a domain registered in January 2005. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Beverwijk
- Founded
- 2005, per LinkedIn
- Domain registered
- 26 Jan 2005
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- twsteel.com · Shopify · EUR
- Catalogue
- 43 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TW Steel
What people ask Google about TW Steel.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TW Steel legit or a scam?
According to Gravity by Benchr, TW Steel is a brand based in Beverwijk, Netherlands: its website has existed since January 2005, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 85,296 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
TW Steel reviews
Customers rate TW Steel 4.6 out of 5 on Trustpilot over 75 reviews, 45 of them in the last twelve months: 88% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is TW Steel known for?
TW Steel is a Dutch watch brand that designs and sells distinctive timepieces with a focus on bold design and Swiss quality standards. Gravity by Benchr classifies it under Jewelry, with Watches making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
TW Steel prices: how much is it?
TW Steel's best seller, ACE101, sells €949.00 on twsteel.com. 38% of the catalogue is in stock. Gravity does not track prices daily: check twsteel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a TW Steel discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: TW Steel advertises on Facebook and Instagram and on Google, where its offers often run. Check twsteel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy TW Steel?
TW Steel sells on its own website, twsteel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns TW Steel?
Gravity by Benchr records a company based in Beverwijk, Netherlands, founded in 2005 according to LinkedIn, on a domain registered in 2005, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is TW Steel growing?
Not at the moment. Gravity by Benchr estimates about 42,100 visits to twsteel.com in September 2026, down 17% in a month and down 6% over three months. TW Steel ranks #779 of 33,382 Jewelry brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TW Steel use?
Gravity by Benchr identifies twsteel.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does TW Steel spend on Meta ads?
Gravity by Benchr does not publish a spend figure for TW Steel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Netherlands?
Among Jewelry brands in Netherlands in the Gravity by Benchr index, TW Steel ranks #779 of 33,382 by estimated traffic. Its closest competitors on the same market are Valuchi, DNModDesigns, Northgate Watches, KANE®, ZJani Mods. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TW Steel.