Brand page · Plants
Urban Farmer: 178K visits a month, 21 active Meta ads.
Urban Farmer — Urban Farmer is an online retailer that sells garden seeds, plants, and supplies for gardeners and small farmers, offering a large selection of organic, heirloom, flower, herb, fruit and vegetable seeds. In September 2026 ufseeds.com drew an estimated 178K visits, down 0% on the month before. It ranks #46 of 3,089 Plants brands and holds a 3.3 Trustpilot rating over 41 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Urban Farmer is an online retailer that sells garden seeds, plants, and supplies for gardeners and small farmers, offering a large selection of organic, heirloom, flower, herb, fruit and vegetable seeds.
01 · Traffic
How much traffic Urban Farmer gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Urban Farmer drew an estimated 178K visits in September 2026, down 0% on the month before and down 17% over three months.
- Worldwide#57,685of 4.5M sites · Top 5%
- In United States#18,972of 1.2M sites · Top 5%
- Plants, worldwide#163of 28,421 brands · Top 1%
- Plants, United States#46of 3,089 brands · Top 5%
178K
estimated visits in September
1 mo ▼ −0.4%4 mo ▼ −17.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Urban Farmer.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Urban Farmer holds 3.3 out of 5 on Trustpilot over 41 reviews, 16 of them in the last twelve months: 54% of customers give five stars and 37% one star. That volume places Urban Farmer in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Wholesale Plant Nursery Seed Supplier Garden Center Plant Nursery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Urban Farmer sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Urban Farmer sells on Shopify, 91% of its catalogue in stock. The best seller is Music, Garlic Bulbs, at US$10.25–US$825.00, followed by Elephant, Garlic Bulbs and Chesnok Red, Garlic Bulbs.
#1Music, Garlic BulbsUrban FarmerUS$10.25–US$825.00In stock
#2Elephant, Garlic BulbsUrban FarmerUS$15.00–US$751.00In stock
#3Chesnok Red, Garlic BulbsUrban FarmerUS$12.25–US$1,197.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Urban Farmer in its comparison group.
- Average rating
- 4.96 / 5
- Rated products
- 1% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$5.25
- Currency
- USD
04 · Ads
What Urban Farmer is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Urban Farmer runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Lolium multiflorum, Annual Ryegrass SeedUrban Farmer1 Oct 2026image
Barkant, Cover Crop Turnips SeedUrban Farmer29 Sept 2026image
Urban FarmerUrban Farmer29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Urban Farmer LLCverified
Text ad21 Oct 2026Urban Farmer LLCverified
Text ad22 Sept 2026Urban Farmer LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Urban Farmer.
The creators who tag @urbanfarmerseeds on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Urban Farmer competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Urban Farmer among Plants brands. The closest is Park Seed, then Johnny's Selected Seeds, Premier Seeds Direct, True Leaf Market, Territorial Seed, MIgardener.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Park Seedparkseed.com | |||||||
| Johnny's Selected Seedsjohnnyseeds.com | |||||||
| Premier Seeds Directpremierseedsdirect.com | |||||||
| True Leaf Markettrueleafmarket.com | |||||||
| Territorial Seedterritorialseed.com | |||||||
| MIgardenermigardener.com |
07 · Company
The company behind Urban Farmer.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Urban Farmer is an e-commerce brand, on a domain registered in October 2008.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 7 Oct 2008
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ufseeds.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Urban Farmer
What people ask Google about Urban Farmer.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Urban Farmer legit?
According to Gravity by Benchr, Urban Farmer is a brand: its website has existed since October 2008, it sells on a Shopify store, it has 2,736 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Urban Farmer reviews: is it worth it?
Customers rate Urban Farmer 3.3 out of 5 on Trustpilot over 41 reviews, 16 of them in the last twelve months: 54% give five stars, 37% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Urban Farmer?
Urban Farmer is an online retailer that sells garden seeds, plants, and supplies for gardeners and small farmers, offering a large selection of organic, heirloom, flower, herb, fruit and vegetable seeds. Gravity by Benchr classifies it under Plants, with Seeds, Bulbs & Accessories making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Urban Farmer expensive?
Urban Farmer's best seller, Music, Garlic Bulbs, sells from US$10.25 to US$825.00 on ufseeds.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check ufseeds.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Urban Farmer discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Urban Farmer advertises on Facebook and Instagram and on Google, where its offers often run. Check ufseeds.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Urban Farmer?
Urban Farmer sells on its own website, ufseeds.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Urban Farmer?
Gravity by Benchr records a company, whose domain was registered in 2008. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Urban Farmer growing?
Not at the moment. Gravity by Benchr estimates about 178,200 visits to ufseeds.com in September 2026, down 0% in a month and down 17% over three months. Urban Farmer ranks #46 of 3,089 Plants brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Urban Farmer use?
Gravity by Benchr identifies ufseeds.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Urban Farmer spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Urban Farmer on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plants brands?
Among Plants brands in the Gravity by Benchr index, Urban Farmer ranks #46 of 3,089 by estimated traffic. Its closest competitors on the same market are Park Seed, Johnny's Selected Seeds, Premier Seeds Direct, True Leaf Market, Territorial Seed. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Urban Farmer.