Brand page · Shoes · Australia
UGG Originals: 79.5K visits a month, 11 active Meta ads, Gravity score 355.
UGG Originals — UGG Originals is an Australian retailer that sells authentic UGG boots and slippers, including Australian-made sheepskin products. In September 2026 uggoriginals.com.au drew an estimated 79.5K visits, down 40% on the month before. It ranks #85 of 1,268 Shoes brands in Australia and holds a 1.7 Trustpilot rating over 92 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 105 peers: Shoes brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
UGG Originals is an Australian retailer that sells authentic UGG boots and slippers, including Australian-made sheepskin products.
01 · Traffic
How much traffic UGG Originals gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
UGG Originals drew an estimated 79.5K visits in September 2026, down 40% on the month before and down 58% over three months.
- Worldwide#114,275of 4.5M sites · Top 5%
- In Australia#2,614of 105K sites · Top 5%
- Shoes, worldwide#2,439of 46,962 brands · Top 10%
- Shoes, Australia#85of 1,268 brands · Top 10%
79.5K
estimated visits in September
1 mo ▼ −39.7%4 mo ▼ −57.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about UGG Originals.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
UGG Originals holds 1.7 out of 5 on Trustpilot over 92 reviews, 12 of them in the last twelve months: 11% of customers give five stars and 86% one star. That volume places UGG Originals in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Boot Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What UGG Originals sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
UGG Originals sells on Shopify, 97% of its catalogue in stock. The best seller is REPELLENT SPRAY UGGS, at A$18.00, followed by Premium Short Classic Ugg Boots and Insoles & Inserts - 100% Australian Sheepskin Uggs.
#1REPELLENT SPRAY UGGSUGG OriginalsA$18.00In stock
#2Premium Short Classic Ugg BootsUGG OriginalsA$129.00In stock
#3Insoles & Inserts - 100% Australian Sheepskin UggsUGG OriginalsA$19.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places UGG Originals in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 58% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$110.89
- Currency
- AUD
04 · Ads
What UGG Originals is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
UGG Originals runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2022 (image, text, video).
UGG OriginalsUGG Originals23 Sept 2026image
UGG OriginalsUGG Originals22 Sept 2026image
Cosy up with UGGs this SeasonUGG Originals10 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026UGG ORIGINALS ONLINE PTY LTDverified
Text ad20 Oct 2026UGG ORIGINALS ONLINE PTY LTDverified
Image ad19 Oct 2026UGG ORIGINALS ONLINE PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about UGG Originals.
The creators who tag @uggoriginalsau on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @uggoriginalsau on Instagram, led by Mimi (25.5K followers, 51.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMimi@mellowshy · 🇦🇺 AU | Decoration garden diy Creator | 25.5K | 51.6% | 1 | Tagged @uggoriginalsau |
06 · Competitors according to Gravity
Who UGG Originals competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for UGG Originals among Shoes brands in Australia. The closest is Original UGG Australia Classic, then Ugg Store, UGG Outlet Store, OZWEAR UGG, Aussies UGG, Koalabi Australia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Original UGG Australia Classicuggaustraliaclassic.com.au | |||||||
| Ugg Storeuggs.com.au | |||||||
| UGG Outlet Storeuggoutletstore.com.au | |||||||
| OZWEAR UGGuggozwear.com | |||||||
| Aussies UGGaussiesuggs.com.au | |||||||
| Koalabi Australiakoalabi.com |
07 · Company
The company behind UGG Originals.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
UGG Originals is a company based in Warwick Farm, Australia.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Warwick Farm
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- uggoriginals.com.au · Shopify · AUD
- Catalogue
- 97 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about UGG Originals
What people ask Google about UGG Originals.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is UGG Originals legit?
According to Gravity by Benchr, UGG Originals is a brand based in Warwick Farm, Australia: it sells on a Shopify store, it has 29,626 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
UGG Originals reviews: is it worth it?
Customers rate UGG Originals 1.7 out of 5 on Trustpilot over 92 reviews, 12 of them in the last twelve months: 11% give five stars, 86% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is UGG Originals?
UGG Originals is an Australian retailer that sells authentic UGG boots and slippers, including Australian-made sheepskin products. Gravity by Benchr classifies it under Shoes, with Slippers making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does UGG Originals cost?
UGG Originals' best seller, REPELLENT SPRAY UGGS, sells A$18.00 on uggoriginals.com.au. 97% of the catalogue is in stock. Gravity does not track prices daily: check uggoriginals.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a UGG Originals discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: UGG Originals advertises on Facebook and Instagram and on Google, where its offers often run. Check uggoriginals.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy UGG Originals?
UGG Originals sells on its own website, uggoriginals.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is UGG Originals doing well?
Not at the moment. Gravity by Benchr estimates about 79,500 visits to uggoriginals.com.au in September 2026, down 40% in a month and down 58% over three months. UGG Originals ranks #85 of 1,268 Shoes brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does UGG Originals use?
Gravity by Benchr identifies uggoriginals.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is UGG Originals' ad budget?
Gravity by Benchr does not publish a spend figure for UGG Originals on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Australia?
Among Shoes brands in Australia in the Gravity by Benchr index, UGG Originals ranks #85 of 1,268 by estimated traffic. Its closest competitors on the same market are Original UGG Australia Classic, Ugg Store, UGG Outlet Store, OZWEAR UGG, Aussies UGG. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with UGG Originals.